Webisode 5: Exclusive Preview of the Winter 2009-2010 Robert Marc Eyewear Collection

September 29th, 2009 | Posted in Blog, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, New Arrivals, SF Optics Webisode Channel | 2 Comments
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Webisode 5


Join us for this exclusive preview of the Robert Marc Eyewear Winter 2009-2010 Collection. Shawn, the representative for Robert Marc, honored us by showing us the new styles coming out the very same day that he himself received his samples. And these great new sunglasses and eyeglasses won’t even be available until November!

We start with Shawn giving us a little background info on Robert Marc and how his frames are made. Learn about how Robert Marc keeps his quality so high and what the inspiration is for the signature buckle on his hinge. And finally, Alex and Mark of SF Optics guide you through some of the new frame styles and colors, highlighting some of their favorites.

Robert Marc sunglasses and eyeglasses are a celebrity favorite and the brand really is the ‘Chanel’ of high end boutique eyewear. For the true eyewear connoisseur, Robert Marc is the quality and fashion for you.

Watch our webisodes at http://www.sfoptics.com/webisodes.

Rachel Griffiths wearing Robert Marc

September 24th, 2009 | Posted in Blog, Celebrity Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear | No Comments
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Rachel Griffiths wearing Robert Marc

Rachel Griffiths, who stars as Sarah Whedon on the hit ABC drama “Brothers & Sisters,” wearing Robert Marc model 546. This classic style looks great on her. Sophisticated and chic!

Currently, this frame is available in four colors:

  • 3 Mocha/Avocado
  • 6 Noir/Chinchilla
  • 8 Blond/Fawn
  • 81 Tortoise/Petal Pink

Learn more about Robert Marc Eyewear here.

Give us a call at (415)922-7500 or email us to order this frame.


Get Closer to ‘The Closer’ with Paul Smith PS-3008

September 23rd, 2009 | Posted in * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Paul Smith, Shop Online | No Comments
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Kyra Sedgwick, star of the television series 'The Closer,' wearing Beausoleil Sunglass Model s212.Paul Smith Spectacles Model PS-3008 Color Onyx Gray
Paul Smith’s PS-3008 is a perfect replacement for the DISCONTINUED Beausoleil S/212 that Kyra Sedgwick wears on ‘The Closer.’ Not only is it similar, but its even better, and its available for online ordering!

So, we have been getting a ton of email inquiries about Kyra Sedgwick’s sunglasses on ‘The Closer,’ and a little web analytics has revealed many hits on our site for people searching for this frame. So we are going to do what we do best and give you the inside scoop on your favorite eyewear.

The frame that Kyra is wearing is a sunglass by Frederic Beausoleil, model S/212. Frederic Beausoleil is a French eyewear designer. And yes, we do carry his line. The ‘bad’ news is that this frame has been DISCONTINUED; It is no longer available. In fact, we sold the very last one that Beausoleil had.

The GOOD NEWS is that we have put our skills to the test to find the ultimate replacement for you. In the picture above to the right of Kyra in her frame, you can see Paul Smith’s PS-3008. This frame is very similar to the Beausoleil S/212, but perhaps even better ;) .

A ‘closer’ look reveals that the Beausoleil frame Kyra is wearing is in fact slightly to shallow (not enough depth in the frame vertically) and to boxy on the edges. This makes the frame run slightly wide for her face and boxes her up.

On the other hand, the Paul Smith PS-3008 is actually a much more attractive version of Kyra’s frame. You are going for the same look, but with finer details that will accentuate all of your best features. It is slightly narrower and with a little more depth, making it a much better fit size-wise for the average woman. It also has a little more of an outwards angle on the edges which in addition to the slight cat-eye, gives more of an upward lift (very inexpensive face-lift, right?) as opposed to the Beausoleil’s boxiness. The Paul Smith would definitely be a much better fit with its beautiful shape.

Why simply look like Kyra when you can actually look better? Purchase the Paul Smith PS-3008 below.

$279 (includes applicable taxes and shipping)

Contact us to let us know if you would like to add prescription lenses to your order.
Available in 4 colors. Click options below for enlarged picture.

Paul Smith Spectacles Model PS-3008 Color Onyx GrayPaul Smith Spectacles Model PS-3008 Color Koawood Tortoise Amber Bronze Gradient

Paul Smith Spectacles Model PS-3008 Color Oak BrownPaul Smith Spectacles Model PS-3008 Color Tyrian Spice Brown Gradient

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Webisode 4: The Future of Designer Eyewear Trends and Styles for 2010

September 16th, 2009 | Posted in Blog, Must Have Designer Sunglasses, SF Optics Webisode Channel | No Comments
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Webisode 4


SF Optics was invited to a special seminar / trade show event hosted by Luxottica, the largest company in the eyewear industry. They bring you the biggest designer labels in sunglasses and eyeglasses such as Chanel, Prada, Ray-Ban, and Persol.

Alex Feldman interviewed Pierre Fay, the Executive Vice President of Wholesale North America for Luxottica. He discusses the future trends of Designer Eyewear and what is to come for 2010.

And yes, we’ll make sure Alex leaves his gum at home next time ;)

Watch our webisodes at http://www.sfoptics.com/webisodes.

Chanel 5146

September 13th, 2009 | Posted in * Women's Sunglasses *, Chanel, Shop Online | No Comments
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Chanel Model 5146 color 11253C Black and White

$290 (includes applicable taxes and shipping)

Contact us to let us know if you would like to add prescription lenses to your order.
Available in 3 colors. Click options below for enlarged picture.

Chanel Model 5146 color 11233G Brown TransparentChanel Model 5146 color 11243C Blue LaceChanel Model 5146 color 11253C Black and White

Call us at 415-922-7500 or email us at info@sfoptics.com to order this frame.

TOM FORD WHITNEY FT0009

September 13th, 2009 | Posted in * Women's Sunglasses *, Shop Online, Tom Ford | No Comments
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Tom Ford Model: Whitney FT0009

Colors: Black, Brown

Price: $359 (includes applicable taxes and shipping)

Contact us to let us know if you would like to add prescription lenses to your order.

Color

Gucci GG 1827s Aviator

September 13th, 2009 | Posted in * Women's Sunglasses *, Gucci, Shop Online | No Comments
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Gucci GG 1827s White Aviator

This popular Gucci Aviator is hot … so hot, it is constantly on backorder. So the downside is it could take a while for your frame to arrive, but the upside is that by ordering, you are in line to recieve the next available frame based on a first come first serve basis, and you will be one of few people who will have this frame since it is difficult to get.

Gucci Model: GG 1927s

Color: White

Eye Size: 63

Bridge Size: 11

Price: $259 (includes applicable taxes and shipping)

Contact us to let us know if you would like to add prescription lenses to your order.


Ray-Ban Wayfarer RB 2140

September 12th, 2009 | Posted in * Men's Sunglasses *, * Women's Sunglasses *, Ray-Ban, Shop Online | 2 Comments
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Contact us to let us know if you would like to add prescription lenses to your order.

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Shipping takes about 5-7 business days.

Sex and the MYKITA

September 12th, 2009 | Posted in * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Mykita, Shop Online | No Comments
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Trio of colors in the MYKITA & Bernhard Willhelm FRANZ

Bernhard Willhelm, a clothing fashion designer, has joined forces with MYKITA, the couturiers of ultra-light eyewear, to present three mirrored sunglass models to accompany Willhelm’s ski outfits. And who is wearing the aviator-style sheet-metal frames born out of this collaboration? Below is the FRANZ style in Gold as seen on Sarah Jessica Parker, who plays the role of Carrie Bradshaw, filming the upcoming Sex and the City 2 movie in New York City.


Buy this limited edition and exclusive Sarah Jessica Parker / Carrie Bradshaw Gold Aviator by MYKITA here for only $525 including any applicable sales tax and shipping in the USA.


Please allow anywhere from 1-5 weeks for delivery depending on availablity at the time of your order.

Sex and the City 2 featuring MYKITA & Bernhard Willhelm FRANZ
Sex and the City 2 featuring MYKITA & Bernhard Willhelm FRANZ

The FRANZ model was inspired by and named after legendary downhill champion Franz Klammer.

MYKITA Engraved

September 12th, 2009 | Posted in Blog, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, New Arrivals, Trunk Shows and Events | No Comments
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MYKITA’s new engraved metal frames for Autumn/Winter 2009

MYKITA has a technique for engraving metal frames that is unique within the eyewear sector. The intricate finishing process sets new standards in its field and was developed in-house at MYKITA’s Berlin workshop.

The 2009 autumn/winter collection sees MYKITA launching two new extraordinary engraved patterns: TRELLIS and BEAD. Both designs are reminiscent of the weird and wonderful world of M.C. Escher. The artist’s fascinatingly paradox prints became iconic works of 20th century Pop culture and have been reproduced on everything from posters to T-shirts and even record album covers.


MYKITA eyeglass model Anna in brown trellis
MYKITA model Anna in brown trellis

TRELLIS is a mesh-like design comprising repeated shapes that evoke the geometric pattern of an ice crystal. The interlocking lozenge forms provide a harmonious contrast with the sweeping contours of the frame. TRELLIS is available in the retro-style models Anna and Anton.


MYKITA eyewear model Bernhard in black bead
MYKITA model Bernhard in black bead

BEAD comprises juxtaposed circles that in their resulting arrangement resemble a Penrose tiling. Bernhard and its little brother Barney feature an enticing contrast between the bold, angular frames and the delicate BEAD engraving design.

Both designs are available in PVD-metallic black and brown finishes (PVD – Physical Vapour Deposition).

BEAD and TRELLIS will be available at SF Optics very soon. Don’t miss our MYKITA trunk show where the MYKITA rep will be present and exclusively showcasing the entire brand new 2009 autumn/winter collection on Saturday, October 17th – Sunday, October 18th.

Contact Us

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San Francisco Optics has been recognized as one of the leading optical stores in the Bay Area, servicing all of the following locations:

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