Robert Marc’s Royal Status

September 11th, 2009 | Posted in Blog, Celebrity Sunglasses and Eyewear, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events | No Comments
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Robert Marc has received lots of fantastic publicity this summer. The USA network’s new show “Royal Pains”, a delightful drama-comedy about Hank, a concierge doctor in the Hamptons, has featured Robert Marc on 3 of its principal characters, including Hank’s assistant Divya (in Robert Marc style 228), his brother Evan (in Robert Marc style 739) and his love interest Jill (in Robert Marc style 615).

 

Divya (played by Reshma Shetty) wearing Robert Marc style 228 on

Divya (played by Reshma Shetty) wearing Robert Marc style 228 on “Royal Pains”

 

Evan (played by Paulo Costanzo) wearing Robert Marc style 739 on

Evan (played by Paulo Costanzo) wearing Robert Marc style 739 on “Royal Pains”

 

Jill (played by Jill Flint) wearing Robert Marc style 615 on

Jill (played by Jill Flint) wearing Robert Marc style 615 on “Royal Pains”

 

In the latest celebrity news, Emmy-nominated “24″ actor, Kiefer Sutherland, was spotted in New York City wearing Robert Marc’s new aviator style 742! We’re pretty certain that Jack Bauer would approve this super-cool look.

Kiefer Sutherland wearing Robert Marc style 742

Kiefer Sutherland wearing Robert Marc style 742

 

The New York Post ran a candid photo of CBS anchorwoman Katie Couric wearing Robert Marc 614.

Katie Couric wearing Robert Marc style 614

Katie Couric wearing Robert Marc style 614

 

And of course, as usual, Robert Marc eyeglasses and sunglasses have been featured all over in various fashion magazines and more…

Robert Marc style 614 in Financial Times : How To Spend It

Robert Marc style 614 in Financial Times : How To Spend It

 

Robert Marc style 615 in Panache Mode

Robert Marc style 615 in Panache Mode

 

Robert Marc Limited Edition

Robert Marc Limited Edition “Shimmer” style 605 in City & Shore

 

Robert Marc styles 509 and 742 in Luxury Life & Style

Robert Marc styles 509 and 742 in Luxury Life & Style

 

Robert Marc style 616 in MR

Robert Marc style 616 in MR

 

Robert Marc style 421 on Askmen.com

Robert Marc style 421 on Askmen.com

 

Robert Marc style 225 on Vision Care Product News

Robert Marc style 225 on Vision Care Product News

Make sure not to miss our exclusive Robert Marc Trunk Show on Saturday, September 19th. The rep will be at SF Optics with the entire collection showing the newest styles that have been released.

Webisode 3: The Arrival of Orgreen Optics

September 10th, 2009 | Posted in Blog, SF Optics Webisode Channel | 2 Comments
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Webisode 3

SF Optics is now officially an authorized dealer of Orgreen Optics. And when our first stock shipment of their eyeglasses arrived, we were so excited we had to film it.

Michael was off this day, and although it was his misfortune to miss out at getting first glance at this new arrival, he was extremely lucky to not have to participate in some of the embarrasing clips which were taken, like the head nodding.

Orgreen Optics is a funky line out of Denmark. The frames have dual colors on the front and backside and the color palette for the line is diverse and bright. This eyewear collection is made up of titanium frames. Most of the frames are a milled thicker titanium, but there are also beta-titanium pieces in the collection as well.

Introducing Orgreen Optics…

September 10th, 2009 | Posted in Blog, New Arrivals, Trunk Shows and Events | No Comments
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So after a long time, Orgreen Optics has finally convinced us to put them in our store…well…no, we’ve actually wanted the collection for a while, but just now finally made room in our store to display this incredible eyewear line.

Orgreen eyeglasses are beautiful frames from Denmark, featuring bright colors on modern / edgy frames. The frames have dual colors – a more neutral everyday color on the front side, with a brighter fun color on the backside. This is a great way to make a frame compliment your eyes and make their color stand out more, or compliment your skin and give it more of a radiant glow. They have great temple designs with unique detailed cut outs, but nothing too crazy. And all the frames are titanium … a light weight yet very strong metal material for high end eyewear. Orgreen uses both a milled titanium (a thick titanium that makes the backside colors stand out more from the coloring on the top horizontal surface of the frame front) and beta-titanium (a very thin titanium material that is bendable and has a lot of give, yet is very sturdy and strong. Some of their frames are even a combo of the two – the frame front being milled titanium, and the temples being beta-titanium.

Our rep Rene stopped by for us to look through the selection and pick out new frames. Check out some pictures we took to give you a preview of the line, which at this point has just recently arrived at the store!

You can see Webisode 3 to see the arrival of the frames and us featuring a few of the models.

And come by on Saturday, November 7th from 12-5pm when we will be having our Trunk Show featuring the entire Orgreen collection (and Bevel as well). Rene, the rep for both lines will be at the store to do an exclusive showing of the Fall / Winter collections for both lines which get released just before that trunk show date.

trays of frames from Orgreen Optics

Orgreen Eyewear

Orgreen Frames

Orgreen Eyeglasses

titanium Orgreen frame with backside color

Webisode 2: Interview about Alain Mikli and Starck Eyes Eyewear Collections

September 10th, 2009 | Posted in Blog, SF Optics Webisode Channel | No Comments
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Webisode 2

SF Optics interviews our local expert on Alain Mikli and Starck Eyes Eyewear – Micky, the representative for the collections. Watch this video to learn some basic background info about both collections and the influence of French Eyewear Designer, Alain Mikli, and Architectural Designer, Philippe Starck.

And for those super observant folks, yes, Alex is wearing the same shirt as in Webisode 1, but that’s because they were taped on the same day ;)

Alain Mikli eyeglasses and sunglasses feature a spring hinge. They have unique colors and are a funkier look … art for the face. The frame front is seperated from the temple by a gap, and this structure has been incorporated into the Alain Mikli logo.

Starck Eyes is a collaberation between Alain Mikli and Philippe Starck. These frames have a unique elbow hinge, so aside from the spring hinge allowed movement of the temple outwards, the temple can move up and down as well.

See our SF Optics Channel to view all of our webisodes at http://www.sfoptics.com/webisodes

Webisode 1: Interview with MYKITA Eyewear’s West Coast Representative

September 7th, 2009 | Posted in Blog, SF Optics Webisode Channel, The Wise Optician Says... | 1 Comment
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Webisode 1

Our first webisode is an interview with a MYKITA expert – Eric, the West Coast Representative for MYKITA eyewear. We discuss what MYKITA, is all about, what’s new with their styles and designs, and do a comparison to iC! Berlin.

The MYKITA collection is made up of handmade sunglasses and eyeglasses imported from Berlin, Germany. They are made of surgical stainless steel and have no sauder points, meaning no weak points. They are extremely lightweight and durable, and feature a screwless hinge design.

Recently, MYKITA has released new styles made of zyl (plastic) and metals with wider temples. This new look gives the MYKITA wearer the opportunity to go for that chunkier more plastic type of look.

Stay tuned for more videos on our new SF Optics Webisode Channel!

$100 OFF before Bay Bridge Closure!

September 2nd, 2009 | Posted in Blog, Trunk Shows and Events | No Comments
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Bay Bridge Closure this Labor Day Weekend


Tomorrow at 8pm, the Bay Bridge will be closed through Tuesday, September 8th for construction.

So for those in the East Bay, drive in TODAY or TOMORROW so that you don’t have to swim to get your eyewear and recieve your prescription eyeglasses or sunglasses at

$100 OFF

For those that can’t make it on such short notice, we’ll hook you up with a raincheck through Saturday, September 12th so you can test the new bridge out for us. The raincheck will be good for your prescription eyeglasses or sunglasses at

$75 OFF

(the early bird gets the worm).

If you are on the market for frames or lenses only, check with our staff for the offer available for your purchase.

Wanna know more about what they are doing to the Bay Bridge? Check out info and videos here: http://baybridgeinfo.org/1/index.html


Also, did you know you can find us on Facebook, watch us on You Tube, and follow us on Twitter?
Now, isn’t that exciting??!!

Find SF Optics on Facebook and beome a Fan!Watch SF Optics on You Tube!Follow SF Optics on Twitter!


Fan Page Styled by SF Optics on Facebook

September 2nd, 2009 | Posted in Miscellaneous | 2 Comments

Tom Ford

You’ve been reading our Blog, watching us on You Tube, and following us on Twitter. Now, finally, you can find us on Facebook and become a fan.

Our team has styled up a great Hollywoodesque Fan Page on Facebook where you can easily track our news and photos. Fun features like the ‘SF Optics Challange’ let you take a quiz on what eyewear brand fits your lifestyle. And soon, you will even be able to compare celebs sporting the same frames with ‘Who Wore it Better?’


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Visit the SF Optics Page on Facebook. See you there!


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