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A Daas Situation

Mike “The Situation” Sorrentino is looking forward to a bright 2012, and he was prepared as he celebrated New Years wearing Alexander Daas sunglasses. Check him out wearing style power!

The star of Jersey Shore and Dancing with the Stars was also spotted wearing his Alexander Daas Eyewear Chain several times over the past few weeks at bottle signing events for his Devotion Vodka brand and at the recent UFC Championship in Toronto.

Even Michael Sorrentino’s brother, Frank Sorrentino, has been spotted wearing Alexander Daas several times.

Alexander Daas is available at SF Optics.

Tyra Banks Holiday Gift Guide

December 8th, 2011 | Posted in Blog | No Comments
Tags: gift guide, holiday gifts, Salt optics, sunglasses, Tyra Banks must have holiday gifts, Tyra Banks sunglasses

Tyra Banks shared her must-have holiday gifts on Good Morning America on December 6th, 2011 and SALT Optics sunglasses made her top 7 list!

Check out the video clip here and swing by to see our great SALT Optics selection at SF Optics!

Jenny McCarthy wears Alexander Daas at American Music Awards

November 21st, 2011 | Posted in Blog | No Comments
Tags: AMA, AMAs, American Music Awards, best dressed at the AMAs, celebrity eyewear, celebrity glasses, celebs in glasses at awards shows, fashion at the AMAs, Jenny McCarthy, Jenny McCarthy glasses, Jenny McCarthy style, Jenny's glasses at AMAs

Last week, Jenny McCarthy tweeted SF Optics that she needed us to make her a new pair of glasses to present at the 39th Annual American Music Awards. With her prescription on file, and her dress style in mind, we picked out a frame that suited the occasion and complemented Jenny’s glow on stage.

Check her out wearing Alexander Daas style widsom x in tortoise/blue while opening up a performance for will.i.am featuring Jennifer Lopez & Mick Jagger just before presenting the award for pop/rock favorite album to Adele at the AMAs.

Check out her tweet while wearing Alexander Daas backstage!

Alexander Daas is available at SF Optics. If you can’t come by in person, you can call us at (415) 922-7500, email us, or check out the line at an authorized dealer near you. http://alexanderdaas.com

Robert’s Marc of a Celebrity

November 18th, 2011 | Posted in Blog | No Comments
Tags: Adrien Brody, celebrity, eyeglasses, Mariah Carey, Matt Damon, Michelle Trachtenberg, Nicole Kidman, P. Diddy, Puff Daddy, Robert Marc, Sean Combs, Sean Puffy Combs, sunglasses

Robert Marc is one of the most popular brands in Hollywood, with fans running the gamit from rap stars to serieous actresses and back again. We’re showcasing just a few of the celebrities who love Robert Marc as much as we do.

We’re starting off the day with P. Diddy. Here he is at the microphone in one of our favorite frames. He probably can’t see that well, given that he’s wearing them indoors, but he sure does look great!

Next, we have Mariah Carey. The new mother of two looks beautiful in a butterfly plastic frame that perfectly suites her face.

Changing pace here a bit, lets take a look at Nicole Kidman in her Robert Marcs. Robert Marc’s classic style so perfectly fits the Aussie’s ladylike look.

Another icon of classic style, Adrien Brody, poses playfully in his Robert Marc plastic aviators.

Here’s one of my personal favorites, Matt Damon. He looks great in anything, but those sunglasses are particularly flattering.

Finally, we finish up with Michelle Trachtenberg. Not quite as big of a name as the others, but these round sunglasses just look so darling on her.

This is just a sampling of the amazing frames by Robert Marc, and the celebrities who love them. Stop by this Saturday, November 19th, for a showing of the full collection, including all of the new styles for the Fall ’11 release!

Persol: 1917 to Today

October 21st, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Persol, Trunk Shows and Events | No Comments
Tags: celebrity eyewear, celebrity sunglasses, collections, Daniel Craig, eyeglasses, eyewear, George Clooney, glasses, Italy, James Bond, Julia Roberts, Justin Timberlake, Lindsay Lohan, love, Must Have Designer Sunglasses, Ocean's 12, Orlando Bloom, persol, san francisco optics, Steve McQueen, sunglass trends, sunglasses, trunk show

Persol, an Italian Eyewear company founded in 1917 to make advanced lenses for Italian fighter pilots, has come a long way in its almost century long history. From the aviation experts of the First World War to the celebrities of yesterday and today, Persol has never lacked in aficionados. Lets take a look at some of Persol’s biggest fans.

George Clooney looks great in his Persol 2243-s, but there’s no suprise there.

Want his look? We can provide the sunglasses, but you have to bring the swagger.

His Ocean’s 12 costar, the timeless Julia Roberts, also loves Persols, helping to break the “boys only” image.

Julia and an unusual, closed-mouth smile.

New Hollywood loves Persol too. Here’s Justin Timberlake bringing sexy back in his favorite pair.

Justin, I love you. Let's get married and live in a wonderland of fedoras and sunglasses.

Lindsay Lohan, America’s favorite hot mess, covers her hangover grimace in this popular Persol frame.

It's ok, Lindsay. Coffee, orange juice, and a few cigarettes will set you right.

Orlando Bloom wears the same frame, but in a lighter color. And with less hopelessness on his face.

The one frame to rule them all...

Even James Bond wears Persols.

Ok, it's Daniel Craig, but whatever

Lastly, the most iconic Persol wearer, and my persomal favorite, Steve McQueen.

Look at him. You can almost smell the manliness.

No matter what your look or style, Persol has a frame for you. Come find it at our Trunk Show this Saturday, October 22, 2011.

Chanel Envy

October 21st, 2011 | Posted in * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Chanel, Must Have Designer Sunglasses, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events | No Comments
Tags: alex feldman, Anne Hathaway, Audrey Hepburn, Breakfast at Tiffany's, britney spears, celebrity eyewear, celebrity sunglasses, chanel, Coco Chanel, collections, Dita Von Teese, Elin Nordegren, Elin Woods, eyeglasses, eyewear, glasses, Holly Golightly, Jennifer Love Hewitt, Jenny McCarthy, Lady Gaga, love, Marilyn Manson, Must Have Designer Sunglasses, san francisco optics, sunglass trends, sunglasses, Tiger Woods

Chanel. Just the one word is enough to bring to mind images of timeless beauty, classic style, and groundbreaking fashion. Chanel means many things to many people, but to us, it means flawless style.

Even pushed back on Anne Hathaway’s head, her Chanel 5012′s make a statement.

Look how pretty!

Britney saves a bad hair day with an awesome shield frame.

Well, tries to save it. But the glasses look great!

Dita Von Teese has such a wonderful vintage style that Chanel works perfectly to compliment. Here she is in her 4180s.

Can you believe that she was married to Marilyn Manson?

The former Mrs. Woods also has a perfect Chanel frame for her style, sporty but elegant.

Hope she used Tiger's card...

Jennifer Love Hewitt uses her Chanel model 5138 to channel Holly Golightly.

I think we've all channeled Holly Golightly. If you haven't, you should.

Jenny McCarthy, one of our staff favorites, also loves Chanel. In this picture, she’s being styled here at SF Optics by our very own Alex Feldman.

She is just to cool for words. Seriously. I have no words.

Now for our suprise guest, Lady GaGa. She may not be the most obvious Chanel wearer, but she coaxes a new vibe from a classic frame.

Who would have thought to wear Chanels with beer can hair rollers? Genius.

Coco Chanel really knew what she was doing all those years ago, and her legacy has been continued by the wonderful designers that do her work today. For any style, classic and understated, or edgy and fierce, Chanel has a perfect frame. Come see the entire collection, including all the new Fall 2011 styles, at our Private Fitting this Saturday, October 22, 2011.

Golden Hearts turned Chrome

October 3rd, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events | No Comments
Tags: celebrity eyewear, celebrity sunglasses, Chrome Hearts, collections, Dr. 90210, eyewear, glasses, Grey's Anatomy, Heidi Klum, Julian McMahon, Justin Chambers, Katie Holmes, Leann Rimes, love, Must Have Designer Sunglasses, Omar Epps, optics, Paris Hilton, sunglass trends, sunglasses, TomKat, trunk show

This week we are celebrating Chrome Hearts eyewear and the people who love them. This brand, founded in 1988 by Richard and Laurie Stark, originated making motorcyle gear, but as their fanbase widened, so did their collections. This bold and trendy brand is a favorite of both the rich and famous, and the famously rich.

Let’s start with Katie Holmes. Half of one of America’s favorite Hollywood power couples, Katie looks every bit the part in these rock star shield sunglasses.

Heidi Klum, our favorite German import, bundles up against the cold and protects her eyes with a sporty Aviator style frame. Take a style tip from the queen of the runway and don’t let a little snow rob your style!

Justin Chambers, one of the resident heart-throbs of Grey’s Anatomy, was caught dressing down in his Chrome Hearts “Erected.” Snow or Sun, keep those eyes covered!

Dr. 90210 (Robert Ray), the king of Hollywood cosmetic surgery, has been seen wearing his “Beast 3″ while working his rounds. Chrome Hearts go well with his stethoscope, don’t they?

Even the Country world is getting in on the Chrome Hearts trend. LeAnn Rimes has been crooning country toons since her early teenage years, but she’s proven she has more edge than we thought. Seen here in the “Double Tip.”

In case you need a second opinion, we have yet another doctor (albeit fictional) in our list. Omar Epps, one of the stars of House, is often seen in his Chrome Hearts glasses.

In addition to two fictional doctors and a real plastic surgeon, lets round out the list with a fictional plastic surgeon. Nip/Tuck’s Julian McMahon has been spotted in some great Chrome Hearts sunglasses.

Chrome Hearts most loyal Hollywood devotee? Paris Hilton. Here she is in her favorite, the “Queenie”

Intrigued? Come out to our trunk show this Saturday, October 8, 2011, and check out the entire collection, including the newest Fall releases! RSVP on our Facebook page.

Fleet Week in the Marina

October 2nd, 2011 | Posted in Blog | No Comments
Tags: blue angels, fleet week, marina events, san francisco events

Fleet Week

This coming weekend is Fleet Week, a San Francisco favorite event where the talented Blue Angels put on a performance that attracts people from all over into the Marina. Parking is tough, so come early to check it out. And on Saturday, October 8th, feel free to pop into SF Optics while enjoying Fleet Week to get styled at our exclusive Trunk Show featuring the new Fall 20ll Chrome Hearts Eyewear collection! Nothing like a pair of badass Chrome Hearts sunglasses to protect your eyes from the sun while watching the Blue Angels tear up the sky!

For your convenience, check out the Fleet Week schedule below or go to their website: http://www.fleetweek.us/page_events.html

Thursday, October 6, 2011

Blue Angels Circle and Arrival Maneuvers practice 1-5pm

Friday, October 7, 2011

Urban Search & Rescue training with SFFD, Sailors and Marines at Treasure Island and civilian emergency response teams – by invitation only

NERT CERT CORE -by invitation only

Fleet Week Air Show Practice 12:30pm to 4pm

PIER 39 -Navy Band Southwest 12 – 2pm, Take 2 from 4 -7pm. Meet & Greet The Blue Angels near Aquarium of the Bay from 7:15pm -7:45pm

Interagency Softball Competition at Moscone Field in San Francisco: SFPD, SFFD, USMC, USN – 8am-2pm

Saturday, October 8, 2011

Parade of Ships 1st ship under the GG Bridge will be USS Carl Vinson at 11am. All ships will berth along the northern San Francisco waterfront

Ship Tour Pier 30-32, USS BONHOMME RICHARD, LHD 8am-4pm

Marine Band performing at the Cable Car Turn Around in Union Square, then will march up to The Marines Memorial Club at 609 Sutter Street

Fleet Week Air Show 12:30pm to 4pm

Humanitarian Assistance Disaster Response Display on Marina Green 9am-5pm

W Foundation’s Navy in Space Exhibit on Marina Green

Anthem Health’s Bringing Back Recess exhibit on Marina Green

PIER 39-First Marine Division Band 2-3pm, LoveFool 4-7pm

Marine Band Concert at Huntington Park – 6pm – 7pm

Sunday, October 9, 2011

Fleet Week Air Show 12:30pm to 4pm

140th Annual Italian Heritage Parade – Military Marching Band,Color Guards, Marching Units – San Francisco’s North Beach -Powell & Jefferson Streets to Stockton to Washington Square, followed by a Band Concert at Washington Square.

Humanitarian Assistance Disaster Response Display on Marina Green 9am -5pm

W Foundations’s Navy In Space Exhibit on Marina

Anthem Health’s Bringing Back Recess exhibit on Marina Green

Ship Tours Pier 27, USSS MILIUS, USS ANTIETAM, USS CHIEF- 8am-4 pm

Ship Tour Pier 35, USCGC BERTHOLF, USCGC ALERT, HMCS OTTAWA - 8:00-4:00pm

Ship Tour Pier 30-32, USS BONHOMME RICHARD – 8:00am – 4:00pm

USS CARL VINSON, CVN at anchor – No public visitations

HMCS BRANDON, HMCS NANAIMO, Pier 80 – No public visitations

PIER 39-Navy Band Southwest 12-2pm, Mustache Harbor 4-7pm

49ers Salute to the Fleet – Candlestick Park, 49ers vs Tampa Bay – The Marine Band will be playing at the entrances while fans enter the stadium, The Coast guard will have a singer for The National Anthem for pre-game with two F-18s flying over. Halftime will consist of 150 future Marines/Sailors bringing out a large American Flag along with the Marine Band playing “Stars and Stripes Forever.” Following that, USN CF3 Captain Bryne will be doing a swear in on field for 20 future Marines/Sailors. Immediately after that, Air Force singer A1C Hokay will sing “God Bless the USA.”

Monday, October 10, 2011

Ship Tours Pier 27, USSS MILIUS, USS ANTIETAM, USS CHIEF- 8am-4 pm

Ship Tour Pier 35, USCGC BERTHOLF, USCGC ALERT, HMCS OTTAWA - 8:00-4:00pm

Ship Tour Pier 30-32, USS BONHOMME RICHARD – 8:00am – 4:00pm

USS CARL VINSON, CVN at anchor – No public visitations

HMCS BRANDON, HMCS NANAIMO, Pier 80 – No public visitations

2nd Annual Fleet Week Band Challenge GGPark Band Shell – 8am – 1pm

PIER 39 – Navy Band Southwest 12-2pm

Tuesday, October 11, 2011

All SFFWA Ships Depart

l.a. Eyeworks Frames Famous Faces

September 29th, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Eyewear Accessories, New Arrivals, Trunk Shows and Events | No Comments
Tags: Andy Warhol, ben stiller, celebrity, celebrity eyewear, colorful frames, elton john, Elvis Costello, eyeglasses, eyewear, Justin Beiber, l.a.Eyeworks, love, Madonna, MTV VMAs, sunglasses, the Factory, trunk show

l.a. Eyeworks, the brainchild of two women who couldn’t find the funky eyeglasses they craved, has attracted it’s share of celebrities over the years. From the first famous ad in Andy Warhol’s Interview, to the famous devotees of today, this independent eyewear company has framed some pretty famous faces.

Andy Warhol was indispensible in the creation of the image of this company, and it’s no wonder. l.a. Eyeworks is perfect for the Factory.

Elvis Costello was spotted in his Blue Abbey frame, which is a fairly traditional shape, taken to the next level with that great, funky color.

Ben Stiller’s Mason is a perfect fit for him, and brings an extra something special.

Elton John is one of the biggest fans of l.a. Eyeworks and has several pairs in his collection. He even wore a pair to his wedding. Here he is in his O’Connell frame.

Check out the pattern on these bold beauties worn by Madonna.

A pattern like that will get you noticed.

Even Justin Beiber has the fever for his l.a. Eyeworks frames. Here he is wearing Bent in a commercial for the MTV VMAs.

The evidence is clear. If you want to be framed by eyewear as unique as you are, be sure to check out the l.a. Eyeworks Trunk Show on Saturday, October 1, 2011 at SF Optics featuring the most recent Fall ’11 collection!

Celebs that Love Tom Ford

September 15th, 2011 | Posted in * Men's Sunglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear | No Comments
Tags: britney spears, celebrity eyewear, celebrity sunglasses, eyewear, Jennifer Aniston, Kim Kardashian, Must Have Designer Sunglasses, Nas, sf optics, sunglass trends, sunglasses, tom ford

Tom Ford is an incredibly popular brand with celebrities. Here are just a few of the devotees wearing Tom Ford sunglasses:

Britney Spears wears a classic Tom Ford style – the Whitney.

As does Jennifer Aniston, a huge Tom Ford fan. Was this frame made for her? Because it is the Jennifer!

Kim Kardashian prefers sunglasses with a bit more flash, as would be expected from a high fashion Kardashian. Here she is in the Cyrille.

Nas likes the Cyrille, too. Its a truly unisex frame that looks equally great on men or women.

This is just a sampling of celebs who love Tom Ford, as Hollywood has truly adopted his style. All of these Tom Ford sunglass styles are available at SF Optics!

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