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Valentine’s Day got you stumped? Cool Shades have got you Covered.

February 14th, 2012 | Posted in Blog | Comments Off

So it’s Valentine’s Day again, and I’m sure that some of you out there haven’t yet picked out the perfect gift for that special someone.  We’ve decided to take some of the pressure off of you and list some of our favorite frames for Valentine’s Day from a couple of our favorite lines.

Barton Perriera cuts right to the chase with a a pair of sunglasses entitled the New Romantic (shown here in Heroine Chic).  Or, if you have a fair lover, suprise her with a frame inspired by another of life’s most romantic gestures, Champagne.  Something like the Wanderlust, shown below, works great for blondes with small faces.

Barton Perreira for Valentine's Day

Chanel is never a bad choice for a present, Valentine’s Day or any other occasion.   Ch 1211h in color 501t3 has whimsical and romantic pearl detailing, and CH5207 color C714ts boasts beautiful hand-done enameling.  CH3211q color C714 has a delicate chain leading from temple to ear as well as a classic, feminine shape.  Each of these frames speak to the rich details that make Valentine’s Day special.

Chanel for Valentine's Day

Looking to share the gift of luxury?  Gold and Wood, one of our most incredible, hand-made lines, boasts some of the most beautiful frames in the store.  The H09.3, shown below, is a modified aviator, with a soft rose lens, and silky blond buffalo horn temples.  For indoors, pick up a R33.28 for her.  The lovely rimless style has burgundy temples made of soft, treated wood and is decorated with small, hand-carve pyramids.  If her style is a bit more funky, try the B09.6.  This bright red frame is not for wallflowers, as it calls attention wherever you go.  Handcrafted entirely out of wood, the frame is suprisingly light for it’s chunky look, and the treated wood feels very comfortable against the skin.

Gold & Wood for Valentine's Day

Hopefully, our list has given you a few ideas.  Drop by to pick up a romantic frame, and if you need more inspiration, one of our talented stylists is always here to help you choose the perfect accessory.  And remember, no matter what you get, don’t forget to throw some candy in for good measure!

Rest in Peace Whitney Houston, with Love

February 12th, 2012 | Posted in * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Womens Sunglasses and Eyewear | No Comments
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Like the millions of mourners across the world, the news of the death of Whitney Houston has deeply saddened and shocked us here at San Francisco Optics. Many of us have grown up listening to her music, and we are all feeling the loss.  In honor of Whitney, we’ve gathered a few pictures of her in her favorite sunglasses. Rest in Peace Whitney!

Whitney Houston sunglasses

Whitney Houston sunglasses

Whitney Houston sunglasses

Whitney Houston’s look: Alexander Daas style Love
Whitney Houston's look with Alexander Daas Love

While pop music has lost one of its Princesses, we all retain the memories of her beauty and talent.

Brian Wilson loves tacos and Alexander Daas Sunglasses!

February 5th, 2012 | Posted in * Men's Sunglasses *, As Seen In ..., Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, New Arrivals, Press Releases | No Comments
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San Francisco Giants closing pitcher Brian Wilson was a big part of the Giants FanFest this past Friday, February 4, 2012, and a big part of his interviews and presence was his bold pair of shades. The Giants FanFest media day is something that we always look forward to, but imagine our excitement when we saw him wearing his Alexander Daas model power sunglasses! He had just been in the store Wednesday when we styled him into these awesome frames, and also a big and bold pair of purple Mykitas. That’s right, real men wear purple! So check out the interview and try to keep your fear of the beard in check!


Brian Wilson wearing Alexander Daas sunglasses

Brian Wilson wearing Alexander Daas sunglasses


A Daas Situation

January 4th, 2012 | Posted in Blog | No Comments
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Mike “The Situation” Sorrentino is looking forward to a bright 2012, and he was prepared as he celebrated New Years wearing Alexander Daas sunglasses. Check him out wearing style power!

The star of Jersey Shore and Dancing with the Stars was also spotted wearing his Alexander Daas Eyewear Chain several times over the past few weeks at bottle signing events for his Devotion Vodka brand and at the recent UFC Championship in Toronto.

Even Michael Sorrentino’s brother, Frank Sorrentino, has been spotted wearing Alexander Daas several times.

Alexander Daas is available at SF Optics.

Tyra Banks Holiday Gift Guide

December 8th, 2011 | Posted in Blog | No Comments
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Tyra Banks shared her must-have holiday gifts on Good Morning America on December 6th, 2011 and SALT Optics sunglasses made her top 7 list!

Check out the video clip here and swing by to see our great SALT Optics selection at SF Optics!

Jenny McCarthy wears Alexander Daas at American Music Awards

November 21st, 2011 | Posted in Blog | No Comments
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Last week, Jenny McCarthy tweeted SF Optics that she needed us to make her a new pair of glasses to present at the 39th Annual American Music Awards. With her prescription on file, and her dress style in mind, we picked out a frame that suited the occasion and complemented Jenny’s glow on stage.

Check her out wearing Alexander Daas style widsom x in tortoise/blue while opening up a performance for will.i.am featuring Jennifer Lopez & Mick Jagger just before presenting the award for pop/rock favorite album to Adele at the AMAs.



Check out her tweet while wearing Alexander Daas backstage!



Alexander Daas is available at SF Optics. If you can’t come by in person, you can call us at (415) 922-7500, email us, or check out the line at an authorized dealer near you. http://alexanderdaas.com

Robert’s Marc of a Celebrity

November 18th, 2011 | Posted in Blog | No Comments
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Robert Marc is one of the most popular brands in Hollywood, with fans running the gamit from rap stars to serieous actresses and back again. We’re showcasing just a few of the celebrities who love Robert Marc as much as we do.

We’re starting off the day with P. Diddy. Here he is at the microphone in one of our favorite frames. He probably can’t see that well, given that he’s wearing them indoors, but he sure does look great!


P. Diddy in Robert Marc

Next, we have Mariah Carey. The new mother of two looks beautiful in a butterfly plastic frame that perfectly suites her face.


Mariah Carey in Robert Marc

Changing pace here a bit, lets take a look at Nicole Kidman in her Robert Marcs. Robert Marc’s classic style so perfectly fits the Aussie’s ladylike look.


Nicole Kidman in Robert Marc

Another icon of classic style, Adrien Brody, poses playfully in his Robert Marc plastic aviators.


Adrien Brody in Robert Marc

Here’s one of my personal favorites, Matt Damon. He looks great in anything, but those sunglasses are particularly flattering.


Matt Damon in Robert Marc

Finally, we finish up with Michelle Trachtenberg. Not quite as big of a name as the others, but these round sunglasses just look so darling on her.


Michelle Trachtenberg in Robert Marc

This is just a sampling of the amazing frames by Robert Marc, and the celebrities who love them. Stop by this Saturday, November 19th, for a showing of the full collection, including all of the new styles for the Fall ’11 release!

Persol: 1917 to Today

October 21st, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Persol, Trunk Shows and Events | No Comments
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Persol, an Italian Eyewear company founded in 1917 to make advanced lenses for Italian fighter pilots, has come a long way in its almost century long history. From the aviation experts of the First World War to the celebrities of yesterday and today, Persol has never lacked in aficionados. Lets take a look at some of Persol’s biggest fans.


George Clooney looks great in his Persol 2243-s, but there’s no suprise there.

Want his look? We can provide the sunglasses, but you have to bring the swagger.

His Ocean’s 12 costar, the timeless Julia Roberts, also loves Persols, helping to break the “boys only” image.

Julia and an unusual, closed-mouth smile.

New Hollywood loves Persol too. Here’s Justin Timberlake bringing sexy back in his favorite pair.

Justin, I love you. Let's get married and live in a wonderland of fedoras and sunglasses.

Lindsay Lohan, America’s favorite hot mess, covers her hangover grimace in this popular Persol frame.

It's ok, Lindsay. Coffee, orange juice, and a few cigarettes will set you right.

Orlando Bloom wears the same frame, but in a lighter color. And with less hopelessness on his face.

The one frame to rule them all...

Even James Bond wears Persols.

Ok, it's Daniel Craig, but whatever

Lastly, the most iconic Persol wearer, and my persomal favorite, Steve McQueen.

Look at him.  You can almost smell the manliness.

No matter what your look or style, Persol has a frame for you. Come find it at our Trunk Show this Saturday, October 22, 2011.

Chanel Envy

October 21st, 2011 | Posted in * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Chanel, Must Have Designer Sunglasses, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events | No Comments
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Chanel.  Just the one word is enough to bring to mind images of timeless beauty, classic style, and groundbreaking fashion.  Chanel means many things to many people, but to us, it means flawless style. 


Even pushed back on Anne Hathaway’s head, her Chanel 5012′s make a statement.

Look how pretty!

Britney saves a bad hair day with an awesome shield frame.

Well, tries to save it. But the glasses look great!

Dita Von Teese has such a wonderful vintage style that Chanel works perfectly to compliment. Here she is in her 4180s.

Can you believe that she was married to Marilyn Manson?

The former Mrs. Woods also has a perfect Chanel frame for her style, sporty but elegant.

Hope she used Tiger's card...

Jennifer Love Hewitt uses her Chanel model 5138 to channel Holly Golightly.

I think we've all channeled Holly Golightly. If you haven't, you should.

Jenny McCarthy, one of our staff favorites, also loves Chanel. In this picture, she’s being styled here at SF Optics by our very own Alex Feldman.

She is just to cool for words. Seriously. I have no words.

Now for our suprise guest, Lady GaGa. She may not be the most obvious Chanel wearer, but she coaxes a new vibe from a classic frame.

Who would have thought to wear Chanels with beer can hair rollers?  Genius.

Coco Chanel really knew what she was doing all those years ago, and her legacy has been continued by the wonderful designers that do her work today. For any style, classic and understated, or edgy and fierce, Chanel has a perfect frame. Come see the entire collection, including all the new Fall 2011 styles, at our Private Fitting this Saturday, October 22, 2011.

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