As Seen In ...
March 5th, 2010 | Posted in As Seen In ..., Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear | No Comments
Tags: Cory Monteith, Cosmopolitan, Country Star, eyeglasses, eyewear, Finn Hudson, Glee, Lady Gaga, photoshoot, ray-ban, sunglasses, Wayfarers
So what happens when Cory Monteith, who plays Finn Hudson on the FOX television hit show Glee, needs a pair of shades for a Cosmopolitan Magazine photo shoot? Well, SF Optics gets called in for the job to do a little styling!
That’s right… check out the April 2010 issue of Cosmopolitan, which shows off pop star sensation Lady Gaga on the cover. Inside, in the ‘Fashion and Beauty Now’ section, is the ‘Country Star’ photo shoot in which we styled Cory Monteith into a pair Ray-Ban Wayfarers.
This frame available for purchase here.
Prices include shipping in the United States and applicable taxes.
March 1st, 2010 | Posted in * Men's Sunglasses *, * Women's Sunglasses *, As Seen In ..., Blog, Celebrity Sunglasses and Eyewear, Gold & Wood, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Mykita, Oliver Peoples, Orgreen, Ray-Ban, Shop Online | No Comments
Tags: 2010 sunglass trends, 944 magazine, eyewear trends, gold & wood sunglasses, Mykita sunglasses, new sunglass styles, oliver peoples sunglasses, orgreen sunglasses, ray ban sunglasses, sunglass trends
That’s right … not the 411, but the 944, as in info on what’s hot!
The editors of 944 Magazine came to us, knowing our reputation for being the top stylists in fashion eyewear, to find out what the 2010 sunglass trends are. And we were more than happy to let them know and provide a few examples such as frames from Orgreen, Gold & Wood, Oliver Peoples, Ray-Ban, and Mykita.
Check us out in the March 2010 issues of 944 Magazine: San Francisco and 944 Magazine: Las Vegas, where we show you some of our favorite shades…
Lady Gaga does it again and again – scantily clad in sparkly getups. Accompanying her almost at all times are glamorous whimsical frames. 2010’s eyewear trend release a breathe of fresh air. Color, shape, and oomph scream “wear me.”
The Orgreen sunglasses are totally Gaga-licious … large, with sharp angles, and a cat-eye uplift. The Danish designer takes titanium eyewear to the next level with edgy designs and many vibrant fashion forward colors and finishes.
Oliver Peoples has entered the world of suspended metal – hand-laid wire encased in two layers of plastic and remaining visible, resulting in a floating metal wire that appears suspended. You’ll look like a celebrity hiding from the paparazzi in these sunglasses.
Mykita, the handmade German collection, is taking their designs to the next level, entering the world of colorful plastics! Their chic women’s sunglasses are sexy.
For the luxurious type, Gold & Wood’s buffalo and precious metal sunglasses define class.
Or go with the simple and classic Wayfarer from Ray-Ban. Yet again, another rebirth with the newest dual-sided colorful designs displaying adventurous backsides.
As each season changes it’s your chance to step outside of the box and try a new look.
It’s Spring baby, and it’s on!
These frames are available to purchase here in the colors as seen in the editorial.
You may call or email to request other options, etc.
Prices include shipping in the United States and applicable taxes.
February 18th, 2010 | Posted in As Seen In ..., Blog, Mosley Tribes, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear | 2 Comments
Tags: Beach Chic, beach sunglasses, buy Mosley Tribes, C Magazine, California Style, fashion photo shoot, Larry Leight, mosley tribes, Mosley Tribes Chambers, Mosley Tribes Gates, oliver peoples, Renee Zellweger, sunglass photo shoot, sunglasses
C Magazine, the premiere magazine on California Style, invited SF Optics to style their ‘Beach Chic’ photo shoot with our eyewear. And when we heard ‘beach,’ the first thing that came to mind was Mosley Tribes Sunglasses!
The brainchild of Oliver Peoples’ founder Larry Leight, Mosley Tribes is a surfer lifestyle inspired collection combined with the design, knowledge and aesthetic of Oliver Peoples Luxury Eyewear.
Check out the March 2010 Spring Fashion issue of C Magazine with Renée Zellweger on the cover, and with our styled photo shoot inside! The featured frames are the Mosley Tribes Chambers and the Mosley Tribes Gates as seen below. (Scroll to the bottom to purchase these frames).
These frames are available to purchase here.
Prices include shipping in the United States and applicable taxes.
Mosley Tribes Chambers
Mosley Tribes Gates
November 18th, 2009 | Posted in As Seen In ..., Blog | No Comments
Check out this recent review of our website that we just came across. And we got kudos on our webisodes. Apparently, we aren’t horrible on camera after all! 
Written by: The Optical Vision Site
Optical Websites We Like – SF Optics
When thinking about doing a website, or updating your optical website- take a look at www.sfoptics.com. The site came to our attention because the blog section shows up in our google alerts. (A good thing)
What we like:
Home page : A welcoming ‘Come See Us’- in big letters with and an ‘insider view; of what is in the store: Plus: Styled by SF Optics-, hours opened, address, contact, email, phone and Twitter, YouTube and Facebook in BIG LETTERS. No need to search for contact and address info. I love the fact they have an email address. Yeah they get spam, but they want to make it as easy as possible to contact them.
At the top of the page: I don’t really like the black, but that is a personal thing: The top tabs should always stand out: Home, About Us, Contact (nice touch with a little picture of the store) Events- (I really like the calendar) Eyewear ( products listed), Press- (Makes them look like celebrities) YouTube Videos plus print) Blog (how they show up in search engines, and how they promote their office) Webisodes: (Humanizing and fun engaging the customer) Shop Online- and Search.
Event and Trunk Show Calendar
Since I am huge believer in Trunk Shows and special events in the store, I love this calendar part, it’s obviously planned out for the year and it can help their patients and future patients plan ahead for financial expenditures! It looks like they have at least one trunk show a month.
Recent Blog Posts: RSS Feed
Recent Blog posts vis RSS feed is predominately featured from their blog to their website. As you can see they really promote themselves, the products they stock with celebrities. Good key word search, image enhancer, plus most people want to go where the movie stars go.!
I reviewed some of their webisodes, and they were funny and humanizing. If I lived in San Francisco, I would go there to buy my glasses because the guys look like they are fun and would make me laugh, plus the product looks great.
August 27th, 2009 | Posted in As Seen In ..., Blog, Trunk Shows and Events | 1 Comment
Tags: eyeglasses, eyewear, james bond sunglasses, persol, persol eyewear, persol sunglasses, sale, sunglasses, thrillist, thrillist.com, trunk show
SF Optics will be hosting a very special trunk show on Saturday, August 29th, featuring the entire collection from Persol Eyewear. This will be an exclusive showing of all the newest sunglasses and eyeglasses from this classic Italian designer.
This event is so exciting, that even Thrillist.com is talking about it!
See the full editorial here: http://www.thrillist.com
Exclusive for our E-mail list and Thrillist readers ONLY:
Persol sunglasses will be $50 OFF.
Persol prescription eyeglasses (or sunglasses) will be $75 OFF.
Are you planning on ACCESSORIZING with MULTIPLE pairs?
Get 20% off the 2nd set of lenses OR an additional 10% off the 2nd frame!
Make sure to take advantage of this special opportunity to view all of the newest frames that Persol has released and to meet with the rep to get all the Persol news…
July 31st, 2009 | Posted in As Seen In ..., Blog | 1 Comment
Tags: 7x7 Magazine, magazines, Marina Neighborhood, san francisco neighborhoods
7×7 Magazines video on San Francisco Neighborhoods featured us as being a Marina favorite!
April 11th, 2009 | Posted in As Seen In ... | No Comments
Tags: alex feldman, april 3rd, chanel, glasses, gold, gucci, mainstays, marc jacobs, nice day, optics, prada, san francisco, shades, spectacles, sunglasses, sunny day, tutelage
On April 3rd, 2009, Examiner.com did a feature on us written by Dino-Ray Ramos. Check it out:
All Eyes on SF Optics
The streets of the Marina have a small town feel with eclectic charm that still resonates the aura of San Francisco. On a nice day, this is, by far the place to be – and what better way to enjoy a sunny day in the Marina than with a nice pair of sunglasses (or a pair of regular spectacles at that) from SF’s swanky boutique of specs, SF Optics.
The name of the shop may sound like an ordinary place to get some shades, but don’t let the name fool you. Under the tutelage of Alex Feldman, SF Optics has the fashionable mainstays in the world of glasses (Chanel, Gucci, Robert Marc, Prada, Marc Jacobs), but they up the ante and then some with pieces that are unique and will rest on your head with style.
Brands like Gold & Wood combine a sense of nostalgia with urban flair via frames made out of actual wood. But it’s the Ete glasses that will pull you in, the frames encase feathers – yes you heard that right – FEATHERS. But don’t worry, no birds were harmed in making the glasses.
If these uber-chic glasses aren’t your cup of tea SF Optics has a buffet of specs you can choose from including in-vogue Ray Ban wayfarers and aviators of all types (a necessity in everyone’s accessory arsenal). Their newest Oliver Peoples collection is indeed the hot item of the moment. Modeled by their newest poster gal Zooey Deschanel, the new line is sealed with a kiss by the actress – literally. Each pair has a “kiss” from the beautiful Zooey.
http://www.examiner.com/x-508-SF-Fashion-Examiner~y2009m4d3-All-eyes-on-SF-Optics
Examiner.com Editorial - April '09
November 21st, 2008 | Posted in As Seen In ... | No Comments
Tags: anniversary celebration, big time, email, emailer, major cities, online editorial, online recommendations, optics, recommendations, reputation, san francisco optics, san francisco optics on chestnut, sf optics, thrillist, time check, year anniversary
So we know our 29th Year Anniversary celebration is a significant event, but when we discovered that Thrillist.com found it worthy of mentioning in their emailer and website on Wednesday, November 19th, we knew we made the big time. Check out their plug of SF Optics: http://www.thrillist.com/sales/holiday-sale-sf-optics
For those of you not in the know, Thrillist is a daily online editorial (and they send a daily email) with editions in several major cities. They give recommendations for all the best things and have built quite a reputation. If you are not subscribed, then you are missing out.
San Francisco Optics has been recognized as one of the leading optical stores
in the Bay Area, servicing all of the following locations:
San Francisco County: The Marina, Nob Hill, Noe Valley, Haight Street,
Sunset, Richmond, Inner Sunset, Castro, Mission District, Financial
District, Fisherman's Wharf, North Beach, Pacific Heights, Laurel
Heights, Fillmore, Chinatown, Union Square, SOMA, South Beach, Polk
Street, Russian Hill, South of Market. North County: Marin, Napa County, Solano County,
Fairfield, Martinez, Golden Gate Bridge, Sausalito, Alcatraz, Belvedere,
Carmel Valley. Peninsula: Half Moon Bay, San Mateo, Redwood City,
Santa Clara County, Palo Alto, Woodside, Portola Valley, Atherton,
Foster City, Mountain View, Hillsborough, Menlo Park, Stanford, San
Bruno, San Mateo, San Carlos, South San Francisco, Burlingame, Colma,
Daly City, Brisbane, Belmont, Pacifica, Bay Area Glasses, Sunglasses in
San Francisco, Celebrity Glasses in SF, Celebrity Eyewear. East Bay:
Emeryville, Oakland, Berkeley, Fremont, Richmond, Moraga, Lafayette,
Orinda, Walnut Creek, Concord, Danville, Diablo, Walnut Creek, Pittsburg,
Antioch, Hayward, Castro Valley, Union City, Newark, El Cerrito,
Piedmont, Livermore Valley. San Jose and Silicon Valley: Santa Clara,
Milpitas, Cupertino, Sunnyvale, Palo Alto, Mountain View, San Jose.
West Coast, Midwest, East Coast: New York: Manhattan, Brooklyn, New York City; Florida, Philadelphia, Chicago, Illinois, Arizona, Las Vegas, Nevada, Washington, Texas. Worldwide: Canada, London, England, Italy, France, Israel, Mexico, Germany, Sweden, and more.
