Trunk Shows and Events
November 19th, 2009 | Posted in Blog, Press Releases, Trunk Shows and Events | No Comments
Tags: anniversary sale, best gifts, black friday, cheap glasses, eyeglasses sale, eyeywear sale, sunglass sale
San Francisco Optics Celebrates 30th Year Anniversary with HUGE Sale
The city’s most unique optical store offers black Friday prices on sunglasses and prescription eyewear.
San Francisco, California (November 20, 2009) – - The city’s most unique optical store has been servicing San Francisco locals and customers nationwide for 3 decades. In celebration of their anniversary, this San Francisco retailer will be offering up to 75% off the most fashion forward names in sunglasses and eye-wear on brands including Tom Ford, Oliver Peoples, Paul Smith, Mykita and many more.
An exclusive pre-sale party will be held at San Francisco Optics on Friday, November 20, from 5-7pm. Guests will enjoy complimentary cocktails, hors d’ouerves, entertainment and trunk shows by Prada, Chanel, Persol and Ray-Ban previewing their 2010 lines. SF Optics will showcase a special tribute featuring some of the best (and worst) sunglass looks from over the years.
This event lands right before black Friday in time for shoppers to find eyewear for themselves or the best holiday gifts for friends and family.
To attend the sale, simply visit 2248 Chestnut Street, San Francisco, Ca 94123 (At the corner of Avila and Chestnut) between November 20 and December 3. If you have questions about anything eyewear related, call 415.922.7500 or email info@sfoptics.com.
About San Francisco Optics on Chestnut:
San Francisco Optics on Chestnut (SF Optics) offers a wide selection of reasonably priced luxury frames such as Robert Marc, Alain Mikli, Oliver Peoples, Paul Smith, Tom Ford, Lunor, Gold & Wood, Chanel, Orgreen, Kazuo Kawasaki, Mykita, Bevel Spectacles, 2.5 Eyephorics, Swiss Flex, Gucci, Prada, Ray-Ban, Persol, and more. Unlike many opticals and optometry offices, SF Optics has an in-house lab, cutting the finest lenses, including the eco-friendly Essilor Airwear polycarbonate lenses, and providing the best customer service for the last thirty years. Both their sunglasses and eyewear are available with prescription lenses.
Contact:
Stephanie Shkolnik
Stephanie@StephanieAlexanderMedia.com
858.922.7010
Stephanie Alexander Media
Follow San Francisco Optics on:
Facebook: http://twurl.nl/dll75w
Twitter: http://www.twitter.com/sfoptics
YouTube: http://www.youtube.com/sfoptics
September 12th, 2009 | Posted in Blog, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, New Arrivals, Trunk Shows and Events | No Comments
Tags: bead, beta-titanium, engraved frames, eyeglasses, eyewear, Mykita, stainless steel frames, sunglasses, trellis
MYKITA’s new engraved metal frames for Autumn/Winter 2009
MYKITA has a technique for engraving metal frames that is unique within the eyewear sector. The intricate finishing process sets new standards in its field and was developed in-house at MYKITA’s Berlin workshop.
The 2009 autumn/winter collection sees MYKITA launching two new extraordinary engraved patterns: TRELLIS and BEAD. Both designs are reminiscent of the weird and wonderful world of M.C. Escher. The artist’s fascinatingly paradox prints became iconic works of 20th century Pop culture and have been reproduced on everything from posters to T-shirts and even record album covers.

MYKITA model Anna in brown trellis
TRELLIS is a mesh-like design comprising repeated shapes that evoke the geometric pattern of an ice crystal. The interlocking lozenge forms provide a harmonious contrast with the sweeping contours of the frame. TRELLIS is available in the retro-style models Anna and Anton.

MYKITA model Bernhard in black bead
BEAD comprises juxtaposed circles that in their resulting arrangement resemble a Penrose tiling. Bernhard and its little brother Barney feature an enticing contrast between the bold, angular frames and the delicate BEAD engraving design.
Both designs are available in PVD-metallic black and brown finishes (PVD – Physical Vapour Deposition).
BEAD and TRELLIS will be available at SF Optics very soon. Don’t miss our MYKITA trunk show where the MYKITA rep will be present and exclusively showcasing the entire brand new 2009 autumn/winter collection on Saturday, October 17th – Sunday, October 18th.
September 11th, 2009 | Posted in Blog, Celebrity Sunglasses and Eyewear, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events | No Comments
Tags: eyeglasses, eyewear, Jill Flint, Katie Couric, Kiefer Sutherland, Paulo Costanzo, Reshma Shetty, Robert Marc, royal pains, sunglasses
Robert Marc has received lots of fantastic publicity this summer. The USA network’s new show “Royal Pains”, a delightful drama-comedy about Hank, a concierge doctor in the Hamptons, has featured Robert Marc on 3 of its principal characters, including Hank’s assistant Divya (in Robert Marc style 228), his brother Evan (in Robert Marc style 739) and his love interest Jill (in Robert Marc style 615).

Divya (played by Reshma Shetty) wearing Robert Marc style 228 on “Royal Pains”

Evan (played by Paulo Costanzo) wearing Robert Marc style 739 on “Royal Pains”

Jill (played by Jill Flint) wearing Robert Marc style 615 on “Royal Pains”
In the latest celebrity news, Emmy-nominated “24″ actor, Kiefer Sutherland, was spotted in New York City wearing Robert Marc’s new aviator style 742! We’re pretty certain that Jack Bauer would approve this super-cool look.

Kiefer Sutherland wearing Robert Marc style 742
The New York Post ran a candid photo of CBS anchorwoman Katie Couric wearing Robert Marc 614.

Katie Couric wearing Robert Marc style 614
And of course, as usual, Robert Marc eyeglasses and sunglasses have been featured all over in various fashion magazines and more…

Robert Marc style 614 in Financial Times : How To Spend It

Robert Marc style 615 in Panache Mode

Robert Marc Limited Edition “Shimmer” style 605 in City & Shore

Robert Marc styles 509 and 742 in Luxury Life & Style

Robert Marc style 616 in MR

Robert Marc style 421 on Askmen.com

Robert Marc style 225 on Vision Care Product News
Make sure not to miss our exclusive Robert Marc Trunk Show on Saturday, September 19th. The rep will be at SF Optics with the entire collection showing the newest styles that have been released.
September 10th, 2009 | Posted in Blog, New Arrivals, Trunk Shows and Events | No Comments
Tags: beta-titanium, colorful frames, danish frames, edgy frames, eyeglasses, eyewear, funky frames, modern frames, Orgreen Optics, titanium frames
So after a long time, Orgreen Optics has finally convinced us to put them in our store…well…no, we’ve actually wanted the collection for a while, but just now finally made room in our store to display this incredible eyewear line.
Orgreen eyeglasses are beautiful frames from Denmark, featuring bright colors on modern / edgy frames. The frames have dual colors – a more neutral everyday color on the front side, with a brighter fun color on the backside. This is a great way to make a frame compliment your eyes and make their color stand out more, or compliment your skin and give it more of a radiant glow. They have great temple designs with unique detailed cut outs, but nothing too crazy. And all the frames are titanium … a light weight yet very strong metal material for high end eyewear. Orgreen uses both a milled titanium (a thick titanium that makes the backside colors stand out more from the coloring on the top horizontal surface of the frame front) and beta-titanium (a very thin titanium material that is bendable and has a lot of give, yet is very sturdy and strong. Some of their frames are even a combo of the two – the frame front being milled titanium, and the temples being beta-titanium.
Our rep Rene stopped by for us to look through the selection and pick out new frames. Check out some pictures we took to give you a preview of the line, which at this point has just recently arrived at the store!
You can see Webisode 3 to see the arrival of the frames and us featuring a few of the models.
And come by on Saturday, November 7th from 12-5pm when we will be having our Trunk Show featuring the entire Orgreen collection (and Bevel as well). Rene, the rep for both lines will be at the store to do an exclusive showing of the Fall / Winter collections for both lines which get released just before that trunk show date.





September 2nd, 2009 | Posted in Blog, Trunk Shows and Events | No Comments
Tags: Bay Bridge Closure, Bay Bridge Construction, coupon, discount, east bay, eyeglasses, eyewear, labor day special, Labor Day Weekend, sunglasses

Tomorrow at 8pm, the Bay Bridge will be closed through Tuesday, September 8th for construction.
So for those in the East Bay, drive in TODAY or TOMORROW so that you don’t have to swim to get your eyewear and recieve your prescription eyeglasses or sunglasses at
$100 OFF
For those that can’t make it on such short notice, we’ll hook you up with a raincheck through Saturday, September 12th so you can test the new bridge out for us. The raincheck will be good for your prescription eyeglasses or sunglasses at
$75 OFF
(the early bird gets the worm).
If you are on the market for frames or lenses only, check with our staff for the offer available for your purchase.
Wanna know more about what they are doing to the Bay Bridge? Check out info and videos here: http://baybridgeinfo.org/1/index.html
Also, did you know you can find us on Facebook, watch us on You Tube, and follow us on Twitter?
Now, isn’t that exciting??!!



August 27th, 2009 | Posted in As Seen In ..., Blog, Trunk Shows and Events | 1 Comment
Tags: eyeglasses, eyewear, james bond sunglasses, persol, persol eyewear, persol sunglasses, sale, sunglasses, thrillist, thrillist.com, trunk show

SF Optics will be hosting a very special trunk show on Saturday, August 29th, featuring the entire collection from Persol Eyewear. This will be an exclusive showing of all the newest sunglasses and eyeglasses from this classic Italian designer.


This event is so exciting, that even Thrillist.com is talking about it!
See the full editorial here: http://www.thrillist.com

Exclusive for our E-mail list and Thrillist readers ONLY:
Persol sunglasses will be $50 OFF.
Persol prescription eyeglasses (or sunglasses) will be $75 OFF.
Are you planning on ACCESSORIZING with MULTIPLE pairs?
Get 20% off the 2nd set of lenses OR an additional 10% off the 2nd frame!

Make sure to take advantage of this special opportunity to view all of the newest frames that Persol has released and to meet with the rep to get all the Persol news…
November 26th, 2008 | Posted in Trunk Shows and Events | 1 Comment
Tags: alex, all sorts, caption ron, celebrity, collections, doggy, eyeglass frames, eyeglasses, eyewear, fine living tv, fine living tv network, michael aaron, monique, persol, pleasure, prada, prada eyewear, pup, ray-ban, san francisco optics on chestnut, sf optics, smile, spectacles, sunglass frames, sunglasses, year anniversary

Rigo, Michael, Aaron, Ron, and Alex
Thank you to all of you who showed up for our 29th Year Anniversary Sale to celebrate with us, and at the same time, get some incredible deals. Since we promise you a celebrity like makeover experience, I had the pleasure of running around with a camera, harassing you like your very own paparazzi.

Steve the Prada Eyewear Rep
We had an incredible triple trunk show featuring the entire collections from Prada Eyewear, Persol, and Ray-Ban. Steve the Prada rep, Nicky the Persol rep, and Monique the Ray-Ban rep hung out all day displaying their pieces and showing us the newest of the new.

Monique the Ray-Ban Rep

Nicki the Persol Rep
We had visitors of all sorts…

Ron caught in action doing what we do best ... styling...

Aaron always making people smile...

We are clearly the 'THRILLIST' place to be...

And although the parents look stylin' in Mykita and Robert Marc...

Their baby is destined to be the next Ray-Ban posterchild...

As Eyecare Professionals, we occassionally have to get serious and educate you about lens options...

...But we'll still keep you entertained and smiling...

And seeing better will never look so good. You can even ask Mi. No not me ... Mi!
Hope to see you again soon,
Alex
San Francisco Optics has been recognized as one of the leading optical stores
in the Bay Area, servicing all of the following locations:
San Francisco County: The Marina, Nob Hill, Noe Valley, Haight Street,
Sunset, Richmond, Inner Sunset, Castro, Mission District, Financial
District, Fisherman's Wharf, North Beach, Pacific Heights, Laurel
Heights, Fillmore, Chinatown, Union Square, SOMA, South Beach, Polk
Street, Russian Hill, South of Market. North County: Marin, Napa County, Solano County,
Fairfield, Martinez, Golden Gate Bridge, Sausalito, Alcatraz, Belvedere,
Carmel Valley. Peninsula: Half Moon Bay, San Mateo, Redwood City,
Santa Clara County, Palo Alto, Woodside, Portola Valley, Atherton,
Foster City, Mountain View, Hillsborough, Menlo Park, Stanford, San
Bruno, San Mateo, San Carlos, South San Francisco, Burlingame, Colma,
Daly City, Brisbane, Belmont, Pacifica, Bay Area Glasses, Sunglasses in
San Francisco, Celebrity Glasses in SF, Celebrity Eyewear. East Bay:
Emeryville, Oakland, Berkeley, Fremont, Richmond, Moraga, Lafayette,
Orinda, Walnut Creek, Concord, Danville, Diablo, Walnut Creek, Pittsburg,
Antioch, Hayward, Castro Valley, Union City, Newark, El Cerrito,
Piedmont, Livermore Valley. San Jose and Silicon Valley: Santa Clara,
Milpitas, Cupertino, Sunnyvale, Palo Alto, Mountain View, San Jose.
West Coast, Midwest, East Coast: New York: Manhattan, Brooklyn, New York City; Florida, Philadelphia, Chicago, Illinois, Arizona, Las Vegas, Nevada, Washington, Texas. Worldwide: Canada, London, England, Italy, France, Israel, Mexico, Germany, Sweden, and more.