No matter what your look or style, Persol has a frame for you. Come find it at our Trunk Show this Saturday, October 22, 2011.

Let’s start with Katie Holmes. Half of one of America’s favorite Hollywood power couples, Katie looks every bit the part in these rock star shield sunglasses.

Heidi Klum, our favorite German import, bundles up against the cold and protects her eyes with a sporty Aviator style frame. Take a style tip from the queen of the runway and don’t let a little snow rob your style!

Justin Chambers, one of the resident heart-throbs of Grey’s Anatomy, was caught dressing down in his Chrome Hearts “Erected.” Snow or Sun, keep those eyes covered!

Dr. 90210 (Robert Ray), the king of Hollywood cosmetic surgery, has been seen wearing his “Beast 3″ while working his rounds. Chrome Hearts go well with his stethoscope, don’t they?

Even the Country world is getting in on the Chrome Hearts trend. LeAnn Rimes has been crooning country toons since her early teenage years, but she’s proven she has more edge than we thought. Seen here in the “Double Tip.”

In case you need a second opinion, we have yet another doctor (albeit fictional) in our list. Omar Epps, one of the stars of House, is often seen in his Chrome Hearts glasses.

In addition to two fictional doctors and a real plastic surgeon, lets round out the list with a fictional plastic surgeon. Nip/Tuck’s Julian McMahon has been spotted in some great Chrome Hearts sunglasses.

Chrome Hearts most loyal Hollywood devotee? Paris Hilton. Here she is in her favorite, the “Queenie”

Intrigued? Come out to our trunk show this Saturday, October 8, 2011, and check out the entire collection, including the newest Fall releases! RSVP on our Facebook page.

Andy Warhol was indispensible in the creation of the image of this company, and it’s no wonder. l.a. Eyeworks is perfect for the Factory.

Elvis Costello was spotted in his Blue Abbey frame, which is a fairly traditional shape, taken to the next level with that great, funky color.

Ben Stiller’s Mason is a perfect fit for him, and brings an extra something special.

Elton John is one of the biggest fans of l.a. Eyeworks and has several pairs in his collection. He even wore a pair to his wedding. Here he is in his O’Connell frame.

Check out the pattern on these bold beauties worn by Madonna.

A pattern like that will get you noticed.

Even Justin Beiber has the fever for his l.a. Eyeworks frames. Here he is wearing Bent in a commercial for the MTV VMAs.

The evidence is clear. If you want to be framed by eyewear as unique as you are, be sure to check out the l.a. Eyeworks Trunk Show on Saturday, October 1, 2011 at SF Optics featuring the most recent Fall ’11 collection!

Tomorrow, Saturday, July 30th, we will be having a trunk show featuring the entire Starck Eyes eyewear collection.

Come in for $100 off your purchase plus free U/V and scratch coating on your lenses!

The British design guru, Phillipe Starck, used his design creativity and technical expertise to create a new concept in optics. Because sight is the most essential of our senses, Starck invented the eyes of the future. The Starck Eyes collection is practical and pleasurable in a “Biovision” – a concept that takes its inspiration from human beings and is dedicated to their well-being. Phillipe Starck believes that everyday objects have a soul of their own, which is why he continually strives to forge new relationships between man and matter. The object surrenders its material substance to return to its original purpose: human fulfillment. He has expressed this contemporary vision of “Biodesign” in a wide array of industrial and architectural objects, including home furnishings, motorcycles and now eyeglasses.

“I think the line of eyeglasses frames I developed is an absolutely perfect example of the non-product of the future: a combination of advanced technology and freedom shaped by a philosophy that less is more.” -Phillipe Starck.

Starck created a replacement for the conventional screw-hinge with a biomechanical hinge which provides multi-directional freedom of movement called “Biolink” – a human micro-clavicle. It is modeled after the natural intelligence of the human shoulder, which shares the same multi-directional freedom of movement. The absence of screws within the hinge assures constant pressure of the temples, providing better comfort and durability. Phillipe Starck uses material of the future to create his eyewear styles: Aluminum, Titanium, Acetate – “All of the factors that allow an object to be structurally and stylistically modern.”

We are now the official rock stars of the Marina for Chrome Hearts Eyewear!
The funky styles of LA Eyeworks and the bling-favorite Judith Leiber have also joined our family.

Stop by our store, enjoy the trunk show, and check out all the amazing new lines and inventory that we have brought in to keep you looking and seeing great!

Saturday, April 2nd, we will be hosting an exclusive trunk show featuring the new Spring 2011 Robert Marc & Lunor collections.

This will be the first public showing of these new styles and your opportunity to order before anyone else and be a trendsetter!

Check out the vibrant colors from the Robert Marc collection, the new styles being inspired by Palm Springs.

Click here to check out our Facebook invite and RSVP!

Read the article below, or go directly to Vision Monday’s online edition here.

Social Media Helps San Francisco Optics Promote Busy Trunk Show Schedule

November 17, 2010 2:03 PM

Alex Feldman

SAN FRANCISCO—Among the retailers VM spoke to, San Francisco Optics had the busiest trunk show schedule by far. “Anything that we choose to carry in the store is a brand that we want to do the trunk show with,” said Alex Feldman, CEO and owner. “If it’s in the store, we love and believe in it and would like to feature it in an event.”

His optical boutique, located in the Marina District since 1979, averages one trunk show a week in the spring and fall. According to Feldman, San Francisco Optics is booked 30 percent to 50 percent of weekends throughout the year. Since the shop started promoting trunk shows 15 years ago, they found that weekends work better. “We plan for Saturday because people are free then and we are in a high traffic area. Noon to 5:00 p.m. is ideal for getting the window shoppers in,” Feldman said.

By holding the shows on the weekend, Feldman said he is also able to recognize the sales increase in frames from a featured brand the following week. “If the trunk show is on a Saturday, we’ll sell more and the majority of the stuff sold will be of that particular

At a trunk show for Robert Marc, San Francisco Optics staff was on hand to help visitors with questions regarding the frames collection.

line. He attributes the uptick in sales to the boutique’s opticians. “Usually the psychological effect it has on our opticians is to make them excited about that line so they’ll automatically go to those brands first when they’re styling our customers.”

Adding that the impact also comes from the brand or supplier company itself, Feldman said, “We want the sales reps to get involved and be our key information holder for anything we haven’t learned yet. The more they help, the more successful we’ll be.” Past events have included Robert Marc, SALT., Oliver Peoples, Barton Perreira and a recent German-themed cocktail party with designers from Mykita.

To help market the frequent events, San Francisco Optics relies heavily on both new media and traditional advertising. “We’ve been doing social media marketing for about two or three years and the website for much longer. Since Twitter and Facebook came out, we’ve used them a lot too,” Feldman said. An e-mail list and address database for blasts and postcard mailers also help the company keep in touch with existing customers.

Because each trunk show is different, varying with the brand and season, Feldman explained the need for a variety of promotion strategies: “Results vary. When we do a trunk show for a name that is more popular, then social media gets better results because it catches the general attention of the public. “But if it’s more of a private line that eyewear connoisseurs know about, it’s not as effective.” For this reason, Feldman continues to take out ads in the community paper. This season, he paid for five—one for each show San Francisco Optics would be hosting.

“We’re very good at developing a taste for our clients with particular lines,” Feldman said of the busy schedule. “We have people who come to every Robert Marc show because they love that line. It’s an event that our clientele look forward to.”

San Francisco Optics has been on the corner of Chestnut Street in the Marina District since it opened in 1979.	The interior of San Francisco Optics before a trunk show. Merchandising material for Gucci frames, provided by Safilo, is placed throughout the store.

— Delia Paunescu, Assistant Editor

The city’s most unique optical store offers black Friday prices on sunglasses and prescription eyewear.

San Francisco, California (November 20, 2009) – - The city’s most unique optical store has been servicing San Francisco locals and customers nationwide for 3 decades. In celebration of their anniversary, this San Francisco retailer will be offering up to 75% off the most fashion forward names in sunglasses and eye-wear on brands including Tom Ford, Oliver Peoples, Paul Smith, Mykita and many more.

An exclusive pre-sale party will be held at San Francisco Optics on Friday, November 20, from 5-7pm. Guests will enjoy complimentary cocktails, hors d’ouerves, entertainment and trunk shows by Prada, Chanel, Persol and Ray-Ban previewing their 2010 lines. SF Optics will showcase a special tribute featuring some of the best (and worst) sunglass looks from over the years.

This event lands right before black Friday in time for shoppers to find eyewear for themselves or the best holiday gifts for friends and family.

To attend the sale, simply visit 2248 Chestnut Street, San Francisco, Ca 94123 (At the corner of Avila and Chestnut) between November 20 and December 3. If you have questions about anything eyewear related, call 415.922.7500 or email info@sfoptics.com.

About San Francisco Optics on Chestnut:
San Francisco Optics on Chestnut (SF Optics) offers a wide selection of reasonably priced luxury frames such as Robert Marc, Alain Mikli, Oliver Peoples, Paul Smith, Tom Ford, Lunor, Gold & Wood, Chanel, Orgreen, Kazuo Kawasaki, Mykita, Bevel Spectacles, 2.5 Eyephorics, Swiss Flex, Gucci, Prada, Ray-Ban, Persol, and more. Unlike many opticals and optometry offices, SF Optics has an in-house lab, cutting the finest lenses, including the eco-friendly Essilor Airwear polycarbonate lenses, and providing the best customer service for the last thirty years. Both their sunglasses and eyewear are available with prescription lenses.

Contact:
Stephanie Shkolnik
Stephanie@StephanieAlexanderMedia.com
858.922.7010
Stephanie Alexander Media

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