Why?

1) He made it to the mainstream as the frontman for one of the biggest American rock bands ever – Van Halen.
2) After over a decade of that, he continues to rock Sans-Halen with his solo band The Waboritas and with his band Chickenfoot.
3) He founded one of the most popular nightclubs / restaurants – Cabo Wabo Cantinas – a favorite spot in Cabo San Lucas, Lake Tahoe, and Las Vegas!
4) He gets you tipsy with his brand of premium tequila – Cabo Wabo Tequila.
5) And finally … he gets styled in his eyewear at SF Optics!

That’s right Red Rocker fans! Sammy Hagar just stopped in and got styled in four new pairs of shades!

If you want to be a Red Rocker, here’s the exclusive low down on Sammy Hagar’s sunglasses:

Sammy Hagar got styled in Salt sunglasses, model Stuart, color Shiny Walnut. The Salt sunglasses are stylish and have great polarized sun lenses. They are great for the beach and other activities when it’s really bright since the polarized lenses cut out a lot of the glare.

Sammy Hagar got styled in Barton Perreira sunglasses, model Altair, color Silver with Eden lenses. The Barton Perreira sunglasses are chic with a trendy modified aviator shape. They are great when you just need a cool pair of sunnies to hang out on the strip and eat some lunch, hit the cafe, or go shopping … or when you’re drinking tequila at Cabo Wabo!

Sammy Hagar got styled in Robert Marc sunglasses, model 743, color 267. The Robert Marc sunglasses are trendy yet elegent. The gradient lenses make them perfect for that not so sunny day. Even when the sun is not bright, you must protect your eyes from the UV, and these lenses are perfect for that!

Sammy Hagar got styled in Persol sunglasses, model 2961s, color 811/31. The Persol sunglasses are a great piece to fill the plastic void. Sammy Hagar obviously appreciates the art of accessorizing, and with the other three sunglasses being metal, the fourth had to be plastic to come full circle. These Persols are a great classic shape and the blonde tortoise rocks with Sammy’s hair!

Purchase Sammy Hagar Sunglasses here for The Red Rocker look:

Sammy Hagar Salt Stuart Sunglasses $389.00 Sammy Hagar Barton Perreira Altair Sunglasses $429.00 Sammy Hagar Persol 2961s Sunglasses $254.95

Please contact us by phone at (415) 922-7500 or by email on our contact us page to purchase Sammy Hagar’s Robert Marc 743 Sunglasses.

Prices include applicable sales tax and shipping in the United States.

Everyone has seen the poster sunglasses of this movie – Carrie Bradshaw, played by Sarah Jessica Parker, wearing Gold Flash Aviators by MYKITA. These frames are hand made in Germany from a flat metal material and are a limited edition piece from this exclusive brand. A high end frame for a high end girl….

The other eyewear brand that dominates Sex and the City 2 is Jee Vice. They have some funky glamorous styles shown off by the girls as recently seen in In Touch Magazine. But we’ll take it a step further….

In the snapshot below from In Touch, you can see Carrie Bradshaw (Sarah Jessica Parker) wearing Jee Vice sunglasses and Samantha Jones (Kim Cattrall) also wearing a pair of Jee Vice sunglasses. But what you won’t see until you watch the movie are the Jee Vice sunglasses worn by Miranda Hobbes (Cynthia Nixon). In one of the Morocco desert scenes, she wears a pair of sunglasses by Jee Vice (pictured below) but the paparazzi never got a shot of it.

Jee Vice Sunglasses worn by Miranda Hobbes, played by Cynthia Nixon

All the Sex and the City Sunglasses are available at SF Optics.

Purchase your Sex and the City Sunglasses here

Sarah Jessica Parker MYKITA gold aviator $525.00 Sarah Jessica Parker Jee Vice Sunglasses $185.00 Kim Cattrall Jee Vice Sunglasses $275.00 Cynthia Nixon Jee Vice Sunglasses $285.00

Prices include applicable sales tax and shipping in the United States

After his visit to San Francisco this week, President Barack Obama chose the Marina as his point of departure. Many neighbors of the Marina and what looked like the entire SFPD got to wave President Obama goodbye as he and his crew boarded the Marine Corps helicopters right in the middle of the Marina Green and took off.

And of course, SF Optics got it all on camera for you. Check out the video below. The video is a little choppy, but this once in a lifetime opportunity was caught on camera by us. And please, keep in mind that we do not do any political endorsements so please don’t take this as such. We simply have pride in our nation and were happy to be visited by the President of the United States!

For those that don’t recall this true story which not too long ago was the big news in the headlines, Christian Karl Gerhartsreiter, a German man who immigrated to the United States in 1979, used many different aliases over the years, Clark Rockefeller being his most recent. For many years, he kept himself in the circle of high society posing as an heir to the Rockefeller name, during which time he married Sandra Boss and had a child with her. During their recent divorce, he kidnapped his daughter, and the truth about his identity came out. He kept up the longest running con known, but now is in prison for the kidnapping, and is under suspicion for a double homicide from the past when he was living under one of his other aliases.

This whole story makes his choice of glasses that much more interesting. The ‘geek chic’ look that he took on with his frames is quite similar to the look of Clark Kent – Superman’s secret identity. And interestingly enough, the name that Christian Karl Gerhartsreiter made up to go along with the famous surname Rockefeller just so happened to be Clark. Was this his way of associating himself with Clark Kent, a master of multiple identities?

Regardless, the geek chic look is definitely one of the biggest fashion trends right now, and Clark Rockefeller found a great use for the Ray-Ban Wayfarer aside from being a sunglass. Pop out those sun lenses and put in a pair of clear lenses, and now your Wayfarer is the ultimate ‘geek chic’ frame. Whether you want to be a hero disguised as a nerd, or a con man disguised as high society wealth, the Ray-Ban Wayfarer can give you that look.

You can purchase the Ray-Ban Wayfarer here.
Prices include shipping in the United States and applicable taxes.

Lady Gaga has made quite a reputation for herself with her wild outfits and sunglasses. And in “Telephone,” she not only displays several vintage style sunglasses, but even goes as far as wearing a pair of shades made of lit cigarettes. Now those are smoking hot shades!

Lady Gaga understands the true value of sunglasses as the ultimate accessory. Check out the following snap shots of the different glasses featured in the video, including a pair of vintage Chanel Sunglasses worn by Lady Gaga. The video is included below as well. It’s interesting, but racy, so be warned….

Watch the video:

Nothing is better to compliment the red carpet than a hot pair of shades!

Purchase these celebrity frames online here.
Shipping and applicable taxes are included!

Oliver Peoples from the Oscars!

Connolly (as seen on Gerard Butler) $295.00 Sheldrake Storm Grey tinted blue (as seen on Robert Downey Jr.) $350.00 Sheldrake Storm Grey – clear lenses (like Robert Downey Jr.) $315.00 Sheldrake Storm Grey – sun lenses (like Robert Downey Jr.) $350.00

That’s right… check out the April 2010 issue of Cosmopolitan, which shows off pop star sensation Lady Gaga on the cover. Inside, in the ‘Fashion and Beauty Now’ section, is the ‘Country Star’ photo shoot in which we styled Cory Monteith into a pair Ray-Ban Wayfarers.

This frame available for purchase here.
Prices include shipping in the United States and applicable taxes.

The editors of 944 Magazine came to us, knowing our reputation for being the top stylists in fashion eyewear, to find out what the 2010 sunglass trends are. And we were more than happy to let them know and provide a few examples such as frames from Orgreen, Gold & Wood, Oliver Peoples, Ray-Ban, and Mykita.

Check us out in the March 2010 issues of 944 Magazine: San Francisco and 944 Magazine: Las Vegas, where we show you some of our favorite shades…

Lady Gaga does it again and again – scantily clad in sparkly getups. Accompanying her almost at all times are glamorous whimsical frames. 2010’s eyewear trend release a breathe of fresh air. Color, shape, and oomph scream “wear me.”

The Orgreen sunglasses are totally Gaga-licious … large, with sharp angles, and a cat-eye uplift. The Danish designer takes titanium eyewear to the next level with edgy designs and many vibrant fashion forward colors and finishes.

Oliver Peoples has entered the world of suspended metal – hand-laid wire encased in two layers of plastic and remaining visible, resulting in a floating metal wire that appears suspended. You’ll look like a celebrity hiding from the paparazzi in these sunglasses.

Mykita, the handmade German collection, is taking their designs to the next level, entering the world of colorful plastics! Their chic women’s sunglasses are sexy.

For the luxurious type, Gold & Wood’s buffalo and precious metal sunglasses define class.

Or go with the simple and classic Wayfarer from Ray-Ban. Yet again, another rebirth with the newest dual-sided colorful designs displaying adventurous backsides.

As each season changes it’s your chance to step outside of the box and try a new look.
It’s Spring baby, and it’s on!

These frames are available to purchase here in the colors as seen in the editorial.
You may call or email to request other options, etc.
Prices include shipping in the United States and applicable taxes.

Frame Selection

Orgreen Bonnie $589.00 Gold & Wood H05P.4C $699.00 Oliver Peoples Llana $375.00 Ray Ban Wayfarer $159.00 Mykita Emanuelle $455.00

The brainchild of Oliver Peoples’ founder Larry Leight, Mosley Tribes is a surfer lifestyle inspired collection combined with the design, knowledge and aesthetic of Oliver Peoples Luxury Eyewear.

Check out the March 2010 Spring Fashion issue of C Magazine with Renée Zellweger on the cover, and with our styled photo shoot inside! The featured frames are the Mosley Tribes Chambers and the Mosley Tribes Gates as seen below. (Scroll to the bottom to purchase these frames).

These frames are available to purchase here.
Prices include shipping in the United States and applicable taxes.

Mosley Tribes Chambers

Chambers Colors

Grey Tortoise

Mosley Tribes Gates

Gates Colors

Blue Black Red Yellow