Must Have Mens Sunglasses and Eyewear

Brian Wilson loves tacos and Alexander Daas Sunglasses!

February 5th, 2012 | Posted in * Men's Sunglasses *, As Seen In ..., Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, New Arrivals, Press Releases | No Comments
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San Francisco Giants closing pitcher Brian Wilson was a big part of the Giants FanFest this past Friday, February 4, 2012, and a big part of his interviews and presence was his bold pair of shades. The Giants FanFest media day is something that we always look forward to, but imagine our excitement when we saw him wearing his Alexander Daas model power sunglasses! He had just been in the store Wednesday when we styled him into these awesome frames, and also a big and bold pair of purple Mykitas. That’s right, real men wear purple! So check out the interview and try to keep your fear of the beard in check!


Brian Wilson wearing Alexander Daas sunglasses

Brian Wilson wearing Alexander Daas sunglasses


Persol: 1917 to Today

October 21st, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Persol, Trunk Shows and Events | No Comments
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Persol, an Italian Eyewear company founded in 1917 to make advanced lenses for Italian fighter pilots, has come a long way in its almost century long history. From the aviation experts of the First World War to the celebrities of yesterday and today, Persol has never lacked in aficionados. Lets take a look at some of Persol’s biggest fans.


George Clooney looks great in his Persol 2243-s, but there’s no suprise there.

Want his look? We can provide the sunglasses, but you have to bring the swagger.

His Ocean’s 12 costar, the timeless Julia Roberts, also loves Persols, helping to break the “boys only” image.

Julia and an unusual, closed-mouth smile.

New Hollywood loves Persol too. Here’s Justin Timberlake bringing sexy back in his favorite pair.

Justin, I love you. Let's get married and live in a wonderland of fedoras and sunglasses.

Lindsay Lohan, America’s favorite hot mess, covers her hangover grimace in this popular Persol frame.

It's ok, Lindsay. Coffee, orange juice, and a few cigarettes will set you right.

Orlando Bloom wears the same frame, but in a lighter color. And with less hopelessness on his face.

The one frame to rule them all...

Even James Bond wears Persols.

Ok, it's Daniel Craig, but whatever

Lastly, the most iconic Persol wearer, and my persomal favorite, Steve McQueen.

Look at him.  You can almost smell the manliness.

No matter what your look or style, Persol has a frame for you. Come find it at our Trunk Show this Saturday, October 22, 2011.

Golden Hearts turned Chrome

October 3rd, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events | No Comments
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This week we are celebrating Chrome Hearts eyewear and the people who love them.  This brand, founded in 1988 by Richard and Laurie Stark, originated making motorcyle gear, but as their fanbase widened, so did their collections.  This bold and trendy brand is a favorite of both the rich and famous, and the famously rich.

Let’s start with Katie Holmes. Half of one of America’s favorite Hollywood power couples, Katie looks every bit the part in these rock star shield sunglasses.

Katie Holmes sunglasses

Heidi Klum, our favorite German import, bundles up against the cold and protects her eyes with a sporty Aviator style frame. Take a style tip from the queen of the runway and don’t let a little snow rob your style!

Heidi Klum sunglasses

Justin Chambers, one of the resident heart-throbs of Grey’s Anatomy, was caught dressing down in his Chrome Hearts “Erected.” Snow or Sun, keep those eyes covered!

Justin Chambers sunglasses

Dr. 90210 (Robert Ray), the king of Hollywood cosmetic surgery, has been seen wearing his “Beast 3″ while working his rounds. Chrome Hearts go well with his stethoscope, don’t they?

Dr. 90210 Robert Ray sunglasses

Even the Country world is getting in on the Chrome Hearts trend. LeAnn Rimes has been crooning country toons since her early teenage years, but she’s proven she has more edge than we thought. Seen here in the “Double Tip.”

LeAnn Rimes sunglasses

In case you need a second opinion, we have yet another doctor (albeit fictional) in our list. Omar Epps, one of the stars of House, is often seen in his Chrome Hearts glasses.

Omar Epps glasses

In addition to two fictional doctors and a real plastic surgeon, lets round out the list with a fictional plastic surgeon. Nip/Tuck’s Julian McMahon has been spotted in some great Chrome Hearts sunglasses.

Julian McMahon sunglasses

Chrome Hearts most loyal Hollywood devotee? Paris Hilton. Here she is in her favorite, the “Queenie”

Paris Hilton sunglasses

Intrigued? Come out to our trunk show this Saturday, October 8, 2011, and check out the entire collection, including the newest Fall releases! RSVP on our Facebook page.

Celebs that Love Tom Ford

September 15th, 2011 | Posted in * Men's Sunglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear | No Comments
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Tom Ford is an incredibly popular brand with celebrities.  Here are just a few of the devotees wearing Tom Ford sunglasses: 

Britney Spears wears a classic Tom Ford style – the Whitney.

As does Jennifer Aniston, a huge Tom Ford fan. Was this frame made for her? Because it is the Jennifer!

Kim Kardashian prefers sunglasses with a bit more flash, as would be expected from a high fashion Kardashian.  Here she is in the Cyrille.

Nas likes the Cyrille, too.  Its a truly unisex frame that looks equally great on men or women.

This is just a sampling of celebs who love Tom Ford, as Hollywood has truly adopted his style. All of these Tom Ford sunglass styles are available at SF Optics!

Starck Eyes Eyewear Trunk Show

July 29th, 2011 | Posted in Blog, Must Have Mens Sunglasses and Eyewear, New Arrivals, Trunk Shows and Events | No Comments
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Starck Eyes

Tomorrow, Saturday, July 30th, we will be having a trunk show featuring the entire Starck Eyes eyewear collection.

Come in for $100 off your purchase plus free U/V and scratch coating on your lenses!

The British design guru, Phillipe Starck, used his design creativity and technical expertise to create a new concept in optics. Because sight is the most essential of our senses, Starck invented the eyes of the future. The Starck Eyes collection is practical and pleasurable in a “Biovision” – a concept that takes its inspiration from human beings and is dedicated to their well-being. Phillipe Starck believes that everyday objects have a soul of their own, which is why he continually strives to forge new relationships between man and matter. The object surrenders its material substance to return to its original purpose: human fulfillment. He has expressed this contemporary vision of “Biodesign” in a wide array of industrial and architectural objects, including home furnishings, motorcycles and now eyeglasses.

“I think the line of eyeglasses frames I developed is an absolutely perfect example of the non-product of the future: a combination of advanced technology and freedom shaped by a philosophy that less is more.” -Phillipe Starck.

Starck created a replacement for the conventional screw-hinge with a biomechanical hinge which provides multi-directional freedom of movement called “Biolink” – a human micro-clavicle. It is modeled after the natural intelligence of the human shoulder, which shares the same multi-directional freedom of movement. The absence of screws within the hinge assures constant pressure of the temples, providing better comfort and durability. Phillipe Starck uses material of the future to create his eyewear styles: Aluminum, Titanium, Acetate – “All of the factors that allow an object to be structurally and stylistically modern.”


Other exciting news at SF Optics:

We are now the official rock stars of the Marina for Chrome Hearts Eyewear!
The funky styles of LA Eyeworks and the bling-favorite Judith Leiber have also joined our family.

Stop by our store, enjoy the trunk show, and check out all the amazing new lines and inventory that we have brought in to keep you looking and seeing great!

Oliver Peoples, Paul Smith & Mosley Tribes Trunk Show

June 9th, 2011 | Posted in Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events | No Comments
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Join us for our Trunk Show featuring the new Summer ’11 collections from Oliver Peoples, Paul Smith and Mosley Tribes on Saturday, June 11, 2011. See the newest styles first from these celebrity favorite eyewear lines!


RSVP on our Facebook Page by clicking here.


Spring/Summer 2011 Gold & Wood Trunk Show

May 12th, 2011 | Posted in Blog, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, New Arrivals, Newsletters, Trunk Shows and Events | No Comments
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For all of you that are fans of true luxury, come check out our Trunk Show on Saturday, May 14, 2011 featuring the sensational buffalo horn and exotic wood styles of Gold-&-Wood eyewear. Be the first to see the new release!


RSVP on our Facebook Page by clicking here.


Sammy Hagar Rocks the National Anthem in Style!

April 14th, 2011 | Posted in Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear | No Comments
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What could be one of the coolest things to happen when you have pride for our country, love the San Francisco Giants, and are a Sammy Hagar fan?

Recently, Sammy Hagar, the Red Rocker and former front man for Van Halen, performed the Star Spangled Banner, our National Anthem, for the very first time ever, and it was for the opening game and ring ceremony for the San Francisco Giants in front of 60,000 fans. And to top it off, of all the sunglasses Sammy could have chosen to wear to this special event, we were honored that he wore the Barton Perreira Altair sunglasses that SF Optics styled him into! (You can see the original blog about that here).

Check out the Red Rocker’s performance.

Even further, Sammy Hagar was spotted while on his book tour for his #1 New York Times Bestseller Red with his wife, and both of them were wearing Alexander Daas sunglasses styled by SF Optics.



We love Sammy’s rock (and Cabo Wabo tequila), and are glad he loves our shades!

SF Optics Features Latest Eyewear Trends on Malou Review

March 14th, 2011 | Posted in Blog, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, New Arrivals | No Comments
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SF Optics was recently featured on Malou Review, a television show hosted by Malou Nubla on KTVU Fox Channel 2. Alex Feldman revealed the latest eyewear trends showing new limited edition frames from ALEXANDER DAAS, Robert Marc, and MYKITA, as well as new styles from Oliver Peoples, Paul Smith, and more. Check out the Robert Marc sunglasses with 18k gold mirrored lenses or MYKITA’s limited edition mirrored sunglass set.

Usher’s Grammy Fashion

February 15th, 2011 | Posted in Blog, Celebrity Sunglasses and Eyewear, Must Have Mens Sunglasses and Eyewear | No Comments
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Check out Usher wearing MYKITA Luke sunglasses at the 2011 Grammy Awards held at The Staples Center in Los Angeles on Sunday, February 13th. In this photo, Usher is hanging out with Justin Bieber and Jaden Smith.



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San Francisco Optics has been recognized as one of the leading optical stores in the Bay Area, servicing all of the following locations:

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