Must Have Mens Sunglasses and Eyewear
March 14th, 2010 | Posted in * Men's Eyeglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Mens Sunglasses and Eyewear, Ray-Ban, Shop Online | 1 Comment
Tags: Christian Karl Gerhartsreiter glasses, Clark Rockefeller, Clark Rockefeller eyeglasses, Clark Rockefeller glasses, eyeglasses, geek chic, glasses, ray-ban, Sandra Boss, thick glasses, Wayfarer, Who is Clark Rockefeller?
Tonight, the long awaited Lifetime premiere of “Who is Clark Rockefeller?” starring Eric McCormack as Clark Rockefeller and Sherry Stringfield as his wife and successful business consultant Sandra Boss, aired. But the true star of the movie are the large black thick rimmed plastic glasses worn by Clark Rockefeller.
For those that don’t recall this true story which not too long ago was the big news in the headlines, Christian Karl Gerhartsreiter, a German man who immigrated to the United States in 1979, used many different aliases over the years, Clark Rockefeller being his most recent. For many years, he kept himself in the circle of high society posing as an heir to the Rockefeller name, during which time he married Sandra Boss and had a child with her. During their recent divorce, he kidnapped his daughter, and the truth about his identity came out. He kept up the longest running con known, but now is in prison for the kidnapping, and is under suspicion for a double homicide from the past when he was living under one of his other aliases.
This whole story makes his choice of glasses that much more interesting. The ‘geek chic’ look that he took on with his frames is quite similar to the look of Clark Kent – Superman’s secret identity. And interestingly enough, the name that Christian Karl Gerhartsreiter made up to go along with the famous surname Rockefeller just so happened to be Clark. Was this his way of associating himself with Clark Kent, a master of multiple identities?
Regardless, the geek chic look is definitely one of the biggest fashion trends right now, and Clark Rockefeller found a great use for the Ray-Ban Wayfarer aside from being a sunglass. Pop out those sun lenses and put in a pair of clear lenses, and now your Wayfarer is the ultimate ‘geek chic’ frame. Whether you want to be a hero disguised as a nerd, or a con man disguised as high society wealth, the Ray-Ban Wayfarer can give you that look.
You can purchase the Ray-Ban Wayfarer here.
Prices include shipping in the United States and applicable taxes.
The real Clark Rockefeller wearing glasses (left)
and Eric McCormack in glasses portraying Clark Rockefeller (right):

March 8th, 2010 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Mens Sunglasses and Eyewear, Oliver Peoples, Shop Online | 2 Comments
Tags: academy awards, best original screenplay, connolly, eyeglasses, eyewear, gerard butler, oliver peoples, oscars, red carpet, robert downey jr., sheldrake, sunglasses, vanity fair oscar party
From pre Oscars primping to presenting awards, two of Hollywood’s hottest male leads were spotted in Oliver Peoples yesterday. Gerard Butler was out in Beverly Hills wearing the Connolly while getting ready for his night at the Oscars. Later in the evening, Robert Downey Jr. stepped out onto the red carpet in Sheldrake Storm Grey with a custom blue tinted lens to compliment the blue in his chic Lanvin ensemble! Robert Downey Jr. also wore the Sheldrake while presenting the award for Best Original Screenplay alongside actress and comedian Tina Fey and even later that night at the infamous Vanity Fair Oscar party. They were inseparable!
Nothing is better to compliment the red carpet than a hot pair of shades!

Purchase these celebrity frames online here.
Shipping and applicable taxes are included!
March 5th, 2010 | Posted in As Seen In ..., Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear | 1 Comment
Tags: Cory Monteith, Cosmopolitan, Country Star, eyeglasses, eyewear, Finn Hudson, Glee, Lady Gaga, photoshoot, ray-ban, sunglasses, Wayfarers
So what happens when Cory Monteith, who plays Finn Hudson on the FOX television hit show Glee, needs a pair of shades for a Cosmopolitan Magazine photo shoot? Well, SF Optics gets called in for the job to do a little styling!
That’s right… check out the April 2010 issue of Cosmopolitan, which shows off pop star sensation Lady Gaga on the cover. Inside, in the ‘Fashion and Beauty Now’ section, is the ‘Country Star’ photo shoot in which we styled Cory Monteith into a pair Ray-Ban Wayfarers.


This frame available for purchase here.
Prices include shipping in the United States and applicable taxes.
March 1st, 2010 | Posted in * Men's Sunglasses *, * Women's Sunglasses *, As Seen In ..., Blog, Celebrity Sunglasses and Eyewear, Gold & Wood, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Mykita, Oliver Peoples, Orgreen, Ray-Ban, Shop Online | No Comments
Tags: 2010 sunglass trends, 944 magazine, eyewear trends, gold & wood sunglasses, Mykita sunglasses, new sunglass styles, oliver peoples sunglasses, orgreen sunglasses, ray ban sunglasses, sunglass trends
That’s right … not the 411, but the 944, as in info on what’s hot!
The editors of 944 Magazine came to us, knowing our reputation for being the top stylists in fashion eyewear, to find out what the 2010 sunglass trends are. And we were more than happy to let them know and provide a few examples such as frames from Orgreen, Gold & Wood, Oliver Peoples, Ray-Ban, and Mykita.
Check us out in the March 2010 issues of 944 Magazine: San Francisco and 944 Magazine: Las Vegas, where we show you some of our favorite shades…


Lady Gaga does it again and again – scantily clad in sparkly getups. Accompanying her almost at all times are glamorous whimsical frames. 2010′s eyewear trend release a breathe of fresh air. Color, shape, and oomph scream “wear me.”
The Orgreen sunglasses are totally Gaga-licious … large, with sharp angles, and a cat-eye uplift. The Danish designer takes titanium eyewear to the next level with edgy designs and many vibrant fashion forward colors and finishes.
Oliver Peoples has entered the world of suspended metal – hand-laid wire encased in two layers of plastic and remaining visible, resulting in a floating metal wire that appears suspended. You’ll look like a celebrity hiding from the paparazzi in these sunglasses.
Mykita, the handmade German collection, is taking their designs to the next level, entering the world of colorful plastics! Their chic women’s sunglasses are sexy.
For the luxurious type, Gold & Wood’s buffalo and precious metal sunglasses define class.
Or go with the simple and classic Wayfarer from Ray-Ban. Yet again, another rebirth with the newest dual-sided colorful designs displaying adventurous backsides.
As each season changes it’s your chance to step outside of the box and try a new look.
It’s Spring baby, and it’s on!
These frames are available to purchase here in the colors as seen in the editorial.
You may call or email to request other options, etc.
Prices include shipping in the United States and applicable taxes.
February 18th, 2010 | Posted in As Seen In ..., Blog, Mosley Tribes, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear | 2 Comments
Tags: Beach Chic, beach sunglasses, buy Mosley Tribes, C Magazine, California Style, fashion photo shoot, Larry Leight, mosley tribes, Mosley Tribes Chambers, Mosley Tribes Gates, oliver peoples, Renee Zellweger, sunglass photo shoot, sunglasses
C Magazine, the premiere magazine on California Style, invited SF Optics to style their ‘Beach Chic’ photo shoot with our eyewear. And when we heard ‘beach,’ the first thing that came to mind was Mosley Tribes Sunglasses!
The brainchild of Oliver Peoples’ founder Larry Leight, Mosley Tribes is a surfer lifestyle inspired collection combined with the design, knowledge and aesthetic of Oliver Peoples Luxury Eyewear.
Check out the March 2010 Spring Fashion issue of C Magazine with Renée Zellweger on the cover, and with our styled photo shoot inside! The featured frames are the Mosley Tribes Chambers and the Mosley Tribes Gates as seen below. (Scroll to the bottom to purchase these frames).




These frames are available to purchase here.
Prices include shipping in the United States and applicable taxes.
Mosley Tribes Chambers

Mosley Tribes Gates

February 17th, 2010 | Posted in Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear | 8 Comments
Tags: Arpad Busson, Beth Ostrosky, Brothers & Sisters, CBS Evening News, celebrity eyewear, celebrity sightings, eyeglasses, eyewear, Fuse music interviews, Howard Stern, Juliya Chernetsky, Kathy Bates, Katie Couric, Let It Rock, lunor, Men's Health glasses, NBC show, Obama interview, Rachel Griffiths, Robert Marc, sunglasses, The Office, The Pasadena Primary Episode, Uma Thurman
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February has been an action-packed month for Robert Marc and Lunor with plenty of new celebrity sightings and press to keep our phones ringing.
Uma Thurman and her former fiancé, Arpad Busson, were recently seen rekindling their romance. Uma wore Lunor Cigar model 532 while Arpad wore Robert Marc style 618. It certainly looks like they see “eye to eye”, at least when it comes to eyewear!

Uma Thurman wearing Lunor Cigar 532 and Arpad Busson wearing Robert Marc style 618
Beth Ostrosky, model, actress and wife of radio shock jock Howard Stern, was seen wearing Robert Marc style 239 while cheering on the New York Knicks at Madison Square Garden with her husband.

Beth Ostrosky wearing Robert Marc style 239
Robert Marc made its fair share of TV appearances this month. Katie Couric wore Robert Marc style 188 while interviewing President Obama for an exclusive interview on CBS Evening News.

Katie Couric wearing Robert Marc style 188 on CBS Evening News
Rachel Griffiths continues to wear a variety of Robert Marc frames on the set of “Brothers & Sisters.” This time, she wears Robert Marc style 229 in the latest episode, “The Pasadena Primary.”

Rachel Griffiths wearing Robert Marc style 229 on “Brothers & Sisters”
Multi-award winning actress Kathy Bates has recently joined the main cast of the hit NBC show, “The Office” playing Jo Bennett, the CEO of printer company Sabre, which has bought out Dundler-Mifflin. She wears Robert Marc sunglass style 539 while she shakes things up in Scranton.

Kathy Bates wearing Robert Marc style 539 on “The Office”
Last but not least, Robert Marc style 239 was seen on the face of Juliya Chernetsky, the popular host of Fuse’s music interview show “Let It Rock”.
Juliya wearing Robert Marc style 239 on “Let It Rock”
To finish things off, please scroll down to see the list of print and online coverage on Robert Marc:

Robert Marc style 626 in Men’s Health
Robert Marc styles 242 and 240 on Matters & Manners (blog)
Robert Marc style 742 on Panache Mode
Robert Marc styles 626 and 627 in MR
Robert Marc style 238 in West Suburban Living
To order any of these styles, please contact us by phone at (415) 922-7500 or by email on our contact us page.
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November 11th, 2009 | Posted in Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear | No Comments
Tags: celebrity eyewear, celebrity sunglasses, deacon, eyeglasses, eyewear, oliver peoples, oliver peoples deacon, sunglasses, zac efron
Oliver Peoples is hitting tastemakers in every age range! Check out this amazing editorial in the November 2009 issue of ‘Nylon for Guys’ featuring actor Zac Efron wearing his personal Oliver Peoples Deacon sunglasses for the shoot!

November 6th, 2009 | Posted in Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear | 20 Comments
Tags: celebrity eyewear, celebrity shades, celebrity sunglasses, Clay Aiken, Clay Aiken sunglasses, eyewear, Mykita sunglasses, Robert Marc sunglasses, sunglasses
October 9th, 2009 | Posted in Blog, Celebrity Sunglasses and Eyewear, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear | No Comments
Tags: adam kaufman glasses, celebrity glasses, celebrity sunglasses, eyeglasses, eyewear, jenny humphrey sunglasses, Kate Hudson sunglasses, melrose place glasses, michael j. fox glasses, nicole kidman sunglasses, Robert Marc, sunglasses, sunglasses on gossip girl, taylor momsen sunglasses
Robert Marc has started off the fall season with some exciting celebrity spottings and credits! A few weeks ago, the stunning Nicole Kidman wore Robert Marc style 539 as she walked hand-in-hand with husband Keith Urban out of her NYC apartment.

Nicole Kidman wearing Robert Marc style 539
Actress Kate Hudson was spotted house-hunting with her boyfriend Alex Rodriguez in Los Angeles wearing Robert Marc style 719.

Kate Hudson wearing Robert Marc style 719
Robert Marc Eyewear was also seen at this year’s Primetime Emmy Awards. Michael J. Fox, who recently won his 5th Emmy for his guest role on the drama “Rescue Me”, wore Robert Marc aviator style 717 on the red carpet at the Primetime Emmy Awards and Robert Marc ophthalmic style 219 during the show when he appeared on stage to present an Emmy.

Michael J. Fox wearing Robert Marc style 717 and 219 at the Primetime Emmy Award
The new Fall TV season has also begun and Robert Marc has already made numerous appearances. The season premiere of the hit show “Gossip Girl” featured Jenny Humphrey (played by Taylor Momsen) wearing Robert Marc style 539 while lounging at her vacation home.

Taylor Momsen wearing Robert Marc style 539 on “Gossip Girl”
The new “Melrose Place” premiered to great reviews and Adam Kaufman (who plays the rich, handsome son of med student Lauren’s patient) was wearing Robert Marc style 180 in the pilot episode.

Adam Kaufman wearing Robert Marc style 180 on “Melrose Place”
We also thought you’d be interested in seeing the recent press Robert Marc has received in Japan, where Robert Marc has been highlighted as the must-have accessory of the season!

Robert Marc Limited Edition “Shimmer” style 216 in Harper’s Bazaar Japan

Robert Marc style 609 in Esquire Japan

Robert Marc style 227 in Megane Begin (Japan)

Robert Marc styles 215, 227 and 230 in Mode Optique (Japan)
Stay tuned for the arrival of the new Robert Marc 2009-2010 Fall/Winter collection. See our webisode featuring the new seasonal release at http://sfoptics.com/2009/09/29/webisode-5/.
Give us a call or stop by to order your pair of Robert Marc eyeglasses or sunglasses!
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