No matter what your look or style, Persol has a frame for you. Come find it at our Trunk Show this Saturday, October 22, 2011.

Let’s start with Katie Holmes. Half of one of America’s favorite Hollywood power couples, Katie looks every bit the part in these rock star shield sunglasses.

Heidi Klum, our favorite German import, bundles up against the cold and protects her eyes with a sporty Aviator style frame. Take a style tip from the queen of the runway and don’t let a little snow rob your style!

Justin Chambers, one of the resident heart-throbs of Grey’s Anatomy, was caught dressing down in his Chrome Hearts “Erected.” Snow or Sun, keep those eyes covered!

Dr. 90210 (Robert Ray), the king of Hollywood cosmetic surgery, has been seen wearing his “Beast 3″ while working his rounds. Chrome Hearts go well with his stethoscope, don’t they?

Even the Country world is getting in on the Chrome Hearts trend. LeAnn Rimes has been crooning country toons since her early teenage years, but she’s proven she has more edge than we thought. Seen here in the “Double Tip.”

In case you need a second opinion, we have yet another doctor (albeit fictional) in our list. Omar Epps, one of the stars of House, is often seen in his Chrome Hearts glasses.

In addition to two fictional doctors and a real plastic surgeon, lets round out the list with a fictional plastic surgeon. Nip/Tuck’s Julian McMahon has been spotted in some great Chrome Hearts sunglasses.

Chrome Hearts most loyal Hollywood devotee? Paris Hilton. Here she is in her favorite, the “Queenie”

Intrigued? Come out to our trunk show this Saturday, October 8, 2011, and check out the entire collection, including the newest Fall releases! RSVP on our Facebook page.

This is just a sampling of celebs who love Tom Ford, as Hollywood has truly adopted his style. All of these Tom Ford sunglass styles are available at SF Optics!

Tomorrow, Saturday, July 30th, we will be having a trunk show featuring the entire Starck Eyes eyewear collection.

Come in for $100 off your purchase plus free U/V and scratch coating on your lenses!

The British design guru, Phillipe Starck, used his design creativity and technical expertise to create a new concept in optics. Because sight is the most essential of our senses, Starck invented the eyes of the future. The Starck Eyes collection is practical and pleasurable in a “Biovision” – a concept that takes its inspiration from human beings and is dedicated to their well-being. Phillipe Starck believes that everyday objects have a soul of their own, which is why he continually strives to forge new relationships between man and matter. The object surrenders its material substance to return to its original purpose: human fulfillment. He has expressed this contemporary vision of “Biodesign” in a wide array of industrial and architectural objects, including home furnishings, motorcycles and now eyeglasses.

“I think the line of eyeglasses frames I developed is an absolutely perfect example of the non-product of the future: a combination of advanced technology and freedom shaped by a philosophy that less is more.” -Phillipe Starck.

Starck created a replacement for the conventional screw-hinge with a biomechanical hinge which provides multi-directional freedom of movement called “Biolink” – a human micro-clavicle. It is modeled after the natural intelligence of the human shoulder, which shares the same multi-directional freedom of movement. The absence of screws within the hinge assures constant pressure of the temples, providing better comfort and durability. Phillipe Starck uses material of the future to create his eyewear styles: Aluminum, Titanium, Acetate – “All of the factors that allow an object to be structurally and stylistically modern.”

We are now the official rock stars of the Marina for Chrome Hearts Eyewear!
The funky styles of LA Eyeworks and the bling-favorite Judith Leiber have also joined our family.

Stop by our store, enjoy the trunk show, and check out all the amazing new lines and inventory that we have brought in to keep you looking and seeing great!

Recently, Sammy Hagar, the Red Rocker and former front man for Van Halen, performed the Star Spangled Banner, our National Anthem, for the very first time ever, and it was for the opening game and ring ceremony for the San Francisco Giants in front of 60,000 fans. And to top it off, of all the sunglasses Sammy could have chosen to wear to this special event, we were honored that he wore the Barton Perreira Altair sunglasses that SF Optics styled him into! (You can see the original blog about that here).

Check out the Red Rocker’s performance.

Even further, Sammy Hagar was spotted while on his book tour for his #1 New York Times Bestseller “Red“ with his wife, and both of them were wearing Alexander Daas sunglasses styled by SF Optics.

We love Sammy’s rock (and Cabo Wabo tequila), and are glad he loves our shades!

SF Optics was recently featured on Malou Review, a television show hosted by Malou Nubla on KTVU Fox Channel 2. Alex Feldman revealed the latest eyewear trends showing new limited edition frames from ALEXANDER DAAS, Robert Marc, and MYKITA, as well as new styles from Oliver Peoples, Paul Smith, and more. Check out the Robert Marc sunglasses with 18k gold mirrored lenses or MYKITA’s limited edition mirrored sunglass set.