San Francisco Giants closing pitcher Brian Wilson was a big part of the Giants FanFest this past Friday, February 4, 2012, and a big part of his interviews and presence was his bold pair of shades. The Giants FanFest media day is something that we always look forward to, but imagine our excitement when we saw him wearing his Alexander Daas model power sunglasses! He had just been in the store Wednesday when we styled him into these awesome frames, and also a big and bold pair of purple Mykitas. That’s right, real men wear purple! So check out the interview and try to keep your fear of the beard in check!
l.a. Eyeworks, the brainchild of two women who couldn’t find the funky eyeglasses they craved, has attracted it’s share of celebrities over the years. From the first famous ad in Andy Warhol’s Interview, to the famous devotees of today, this independent eyewear company has framed some pretty famous faces.
Andy Warhol was indispensible in the creation of the image of this company, and it’s no wonder. l.a. Eyeworks is perfect for the Factory.
Elvis Costello was spotted in his Blue Abbey frame, which is a fairly traditional shape, taken to the next level with that great, funky color.
Ben Stiller’s Mason is a perfect fit for him, and brings an extra something special.
Elton John is one of the biggest fans of l.a. Eyeworks and has several pairs in his collection. He even wore a pair to his wedding. Here he is in his O’Connell frame.
Check out the pattern on these bold beauties worn by Madonna.
A pattern like that will get you noticed.
Even Justin Beiber has the fever for his l.a. Eyeworks frames. Here he is wearing Bent in a commercial for the MTV VMAs.
The evidence is clear. If you want to be framed by eyewear as unique as you are, be sure to check out the l.a. Eyeworks Trunk Show on Saturday, October 1, 2011 at SF Optics featuring the most recent Fall ’11 collection!
Tomorrow, Saturday, July 30th, we will be having a trunk show featuring the entire Starck Eyes eyewear collection.
Come in for $100 off your purchase plus free U/V and scratch coating on your lenses!
The British design guru, Phillipe Starck, used his design creativity and technical expertise to create a new concept in optics. Because sight is the most essential of our senses, Starck invented the eyes of the future. The Starck Eyes collection is practical and pleasurable in a “Biovision” – a concept that takes its inspiration from human beings and is dedicated to their well-being. Phillipe Starck believes that everyday objects have a soul of their own, which is why he continually strives to forge new relationships between man and matter. The object surrenders its material substance to return to its original purpose: human fulfillment. He has expressed this contemporary vision of “Biodesign” in a wide array of industrial and architectural objects, including home furnishings, motorcycles and now eyeglasses.
“I think the line of eyeglasses frames I developed is an absolutely perfect example of the non-product of the future: a combination of advanced technology and freedom shaped by a philosophy that less is more.” -Phillipe Starck.
Starck created a replacement for the conventional screw-hinge with a biomechanical hinge which provides multi-directional freedom of movement called “Biolink” – a human micro-clavicle. It is modeled after the natural intelligence of the human shoulder, which shares the same multi-directional freedom of movement. The absence of screws within the hinge assures constant pressure of the temples, providing better comfort and durability. Phillipe Starck uses material of the future to create his eyewear styles: Aluminum, Titanium, Acetate – “All of the factors that allow an object to be structurally and stylistically modern.”
Other exciting news at SF Optics:
We are now the official rock stars of the Marina for Chrome Hearts Eyewear!
The funky styles of LA Eyeworks and the bling-favorite Judith Leiber have also joined our family.
Stop by our store, enjoy the trunk show, and check out all the amazing new lines and inventory that we have brought in to keep you looking and seeing great!
For all of you that are fans of true luxury, come check out our Trunk Show on Saturday, May 14, 2011 featuring the sensational buffalo horn and exotic wood styles of Gold-&-Wood eyewear. Be the first to see the new release!
SF Optics was recently featured on Malou Review, a television show hosted by Malou Nubla on KTVU Fox Channel 2. Alex Feldman revealed the latest eyewear trends showing new limited edition frames from ALEXANDER DAAS, Robert Marc, and MYKITA, as well as new styles from Oliver Peoples, Paul Smith, and more. Check out the Robert Marc sunglasses with 18k gold mirrored lenses or MYKITA’s limited edition mirrored sunglass set.
Join us for this exclusive preview of the Robert Marc Eyewear Winter 2009-2010 Collection. Shawn, the representative for Robert Marc, honored us by showing us the new styles coming out the very same day that he himself received his samples. And these great new sunglasses and eyeglasses won’t even be available until November!
We start with Shawn giving us a little background info on Robert Marc and how his frames are made. Learn about how Robert Marc keeps his quality so high and what the inspiration is for the signature buckle on his hinge. And finally, Alex and Mark of SF Optics guide you through some of the new frame styles and colors, highlighting some of their favorites.
Robert Marc sunglasses and eyeglasses are a celebrity favorite and the brand really is the ‘Chanel’ of high end boutique eyewear. For the true eyewear connoisseur, Robert Marc is the quality and fashion for you.
MYKITA’s new engraved metal frames for Autumn/Winter 2009
MYKITA has a technique for engraving metal frames that is unique within the eyewear sector. The intricate finishing process sets new standards in its field and was developed in-house at MYKITA’s Berlin workshop.
The 2009 autumn/winter collection sees MYKITA launching two new extraordinary engraved patterns: TRELLIS and BEAD. Both designs are reminiscent of the weird and wonderful world of M.C. Escher. The artist’s fascinatingly paradox prints became iconic works of 20th century Pop culture and have been reproduced on everything from posters to T-shirts and even record album covers.
MYKITA model Anna in brown trellis
TRELLIS is a mesh-like design comprising repeated shapes that evoke the geometric pattern of an ice crystal. The interlocking lozenge forms provide a harmonious contrast with the sweeping contours of the frame. TRELLIS is available in the retro-style models Anna and Anton.
MYKITA model Bernhard in black bead
BEAD comprises juxtaposed circles that in their resulting arrangement resemble a Penrose tiling. Bernhard and its little brother Barney feature an enticing contrast between the bold, angular frames and the delicate BEAD engraving design.
Both designs are available in PVD-metallic black and brown finishes (PVD – Physical Vapour Deposition).
BEAD and TRELLIS will be available at SF Optics very soon. Don’t miss our MYKITA trunk show where the MYKITA rep will be present and exclusively showcasing the entire brand new 2009 autumn/winter collection on Saturday, October 17th – Sunday, October 18th.
So after a long time, Orgreen Optics has finally convinced us to put them in our store…well…no, we’ve actually wanted the collection for a while, but just now finally made room in our store to display this incredible eyewear line.
Orgreen eyeglasses are beautiful frames from Denmark, featuring bright colors on modern / edgy frames. The frames have dual colors – a more neutral everyday color on the front side, with a brighter fun color on the backside. This is a great way to make a frame compliment your eyes and make their color stand out more, or compliment your skin and give it more of a radiant glow. They have great temple designs with unique detailed cut outs, but nothing too crazy. And all the frames are titanium … a light weight yet very strong metal material for high end eyewear. Orgreen uses both a milled titanium (a thick titanium that makes the backside colors stand out more from the coloring on the top horizontal surface of the frame front) and beta-titanium (a very thin titanium material that is bendable and has a lot of give, yet is very sturdy and strong. Some of their frames are even a combo of the two – the frame front being milled titanium, and the temples being beta-titanium.
Our rep Rene stopped by for us to look through the selection and pick out new frames. Check out some pictures we took to give you a preview of the line, which at this point has just recently arrived at the store!
You can see Webisode 3 to see the arrival of the frames and us featuring a few of the models.
And come by on Saturday, November 7th from 12-5pm when we will be having our Trunk Show featuring the entire Orgreen collection (and Bevel as well). Rene, the rep for both lines will be at the store to do an exclusive showing of the Fall / Winter collections for both lines which get released just before that trunk show date.
This is the day that many have been waiting for. We have finally recieved a large stock shipment of Alain Mikli and Starck frames. The San Francisco Bay Area has been greatly deprived of these collections, and we were sure to jump on the opportunity the second they became available again.
New Alain Mikli and Starck frames - Fresh out of the box!
New frames from Alain Mikli and Starck
Aaron sifting through and prepping the new Alain Mikli and Starck frames - making all your Mikli dreams come true.
After Aaron got the Alain Mikli and Starck frames displayed, he couldn't help himself and had to try one on...
Alain Mikli is one of the most recognized eyewear designers in the industry. His bold and colorful designs offer something funky with the highest standard of quality. The Alain Mikli and Starck collections are well-known to every eyewear connnoisseur, so there really isn’t much more for me to say about them. But for those who aren’t familiar, you better come by the store and try these frames on.
We are open 7 days a week!Monday - Wednesday: 10AM - 7PMTuesday: 10AM - 7PMWednesday: 10AM - 7PMThursday: 11AM - 8PMFriday: 10AM - 7PMSaturday: 10AM - 7PMSunday: 12PM - 6PM
San Francisco Optics has been recognized as one of the leading optical stores
in the Bay Area, servicing all of the following locations:
San Francisco County: The Marina, Nob Hill, Noe Valley, Haight Street,
Sunset, Richmond, Inner Sunset, Castro, Mission District, Financial
District, Fisherman's Wharf, North Beach, Pacific Heights, Laurel
Heights, Fillmore, Chinatown, Union Square, SOMA, South Beach, Polk
Street, Russian Hill, South of Market. North County: Marin, Napa County, Solano County,
Fairfield, Martinez, Golden Gate Bridge, Sausalito, Alcatraz, Belvedere,
Carmel Valley. Peninsula: Half Moon Bay, San Mateo, Redwood City,
Santa Clara County, Palo Alto, Woodside, Portola Valley, Atherton,
Foster City, Mountain View, Hillsborough, Menlo Park, Stanford, San
Bruno, San Mateo, San Carlos, South San Francisco, Burlingame, Colma,
Daly City, Brisbane, Belmont, Pacifica, Bay Area Glasses, Sunglasses in
San Francisco, Celebrity Glasses in SF, Celebrity Eyewear. East Bay:
Emeryville, Oakland, Berkeley, Fremont, Richmond, Moraga, Lafayette,
Orinda, Walnut Creek, Concord, Danville, Diablo, Walnut Creek, Pittsburg,
Antioch, Hayward, Castro Valley, Union City, Newark, El Cerrito,
Piedmont, Livermore Valley. San Jose and Silicon Valley: Santa Clara,
Milpitas, Cupertino, Sunnyvale, Palo Alto, Mountain View, San Jose.
West Coast, Midwest, East Coast: New York: Manhattan, Brooklyn, New York City; Florida, Philadelphia, Chicago, Illinois, Arizona, Las Vegas, Nevada, Washington, Texas. Worldwide: Canada, London, England, Italy, France, Israel, Mexico, Germany, Sweden, and more.
