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Golden Hearts turned Chrome

This week we are celebrating Chrome Hearts eyewear and the people who love them. This brand, founded in 1988 by Richard and Laurie Stark, originated making motorcyle gear, but as their fanbase widened, so did their collections. This bold and trendy brand is a favorite of both the rich and famous, and the famously rich.

Let’s start with Katie Holmes. Half of one of America’s favorite Hollywood power couples, Katie looks every bit the part in these rock star shield sunglasses.

Heidi Klum, our favorite German import, bundles up against the cold and protects her eyes with a sporty Aviator style frame. Take a style tip from the queen of the runway and don’t let a little snow rob your style!

Justin Chambers, one of the resident heart-throbs of Grey’s Anatomy, was caught dressing down in his Chrome Hearts “Erected.” Snow or Sun, keep those eyes covered!

Dr. 90210 (Robert Ray), the king of Hollywood cosmetic surgery, has been seen wearing his “Beast 3″ while working his rounds. Chrome Hearts go well with his stethoscope, don’t they?

Even the Country world is getting in on the Chrome Hearts trend. LeAnn Rimes has been crooning country toons since her early teenage years, but she’s proven she has more edge than we thought. Seen here in the “Double Tip.”

In case you need a second opinion, we have yet another doctor (albeit fictional) in our list. Omar Epps, one of the stars of House, is often seen in his Chrome Hearts glasses.

In addition to two fictional doctors and a real plastic surgeon, lets round out the list with a fictional plastic surgeon. Nip/Tuck’s Julian McMahon has been spotted in some great Chrome Hearts sunglasses.

Chrome Hearts most loyal Hollywood devotee? Paris Hilton. Here she is in her favorite, the “Queenie”

Intrigued? Come out to our trunk show this Saturday, October 8, 2011, and check out the entire collection, including the newest Fall releases! RSVP on our Facebook page.

Fleet Week in the Marina

October 2nd, 2011 | Posted in Blog | No Comments
Tags: blue angels, fleet week, marina events, san francisco events

Fleet Week

This coming weekend is Fleet Week, a San Francisco favorite event where the talented Blue Angels put on a performance that attracts people from all over into the Marina. Parking is tough, so come early to check it out. And on Saturday, October 8th, feel free to pop into SF Optics while enjoying Fleet Week to get styled at our exclusive Trunk Show featuring the new Fall 20ll Chrome Hearts Eyewear collection! Nothing like a pair of badass Chrome Hearts sunglasses to protect your eyes from the sun while watching the Blue Angels tear up the sky!

For your convenience, check out the Fleet Week schedule below or go to their website: http://www.fleetweek.us/page_events.html

Thursday, October 6, 2011

Blue Angels Circle and Arrival Maneuvers practice 1-5pm

Friday, October 7, 2011

Urban Search & Rescue training with SFFD, Sailors and Marines at Treasure Island and civilian emergency response teams – by invitation only

NERT CERT CORE -by invitation only

Fleet Week Air Show Practice 12:30pm to 4pm

PIER 39 -Navy Band Southwest 12 – 2pm, Take 2 from 4 -7pm. Meet & Greet The Blue Angels near Aquarium of the Bay from 7:15pm -7:45pm

Interagency Softball Competition at Moscone Field in San Francisco: SFPD, SFFD, USMC, USN – 8am-2pm

Saturday, October 8, 2011

Parade of Ships 1st ship under the GG Bridge will be USS Carl Vinson at 11am. All ships will berth along the northern San Francisco waterfront

Ship Tour Pier 30-32, USS BONHOMME RICHARD, LHD 8am-4pm

Marine Band performing at the Cable Car Turn Around in Union Square, then will march up to The Marines Memorial Club at 609 Sutter Street

Fleet Week Air Show 12:30pm to 4pm

Humanitarian Assistance Disaster Response Display on Marina Green 9am-5pm

W Foundation’s Navy in Space Exhibit on Marina Green

Anthem Health’s Bringing Back Recess exhibit on Marina Green

PIER 39-First Marine Division Band 2-3pm, LoveFool 4-7pm

Marine Band Concert at Huntington Park – 6pm – 7pm

Sunday, October 9, 2011

Fleet Week Air Show 12:30pm to 4pm

140th Annual Italian Heritage Parade – Military Marching Band,Color Guards, Marching Units – San Francisco’s North Beach -Powell & Jefferson Streets to Stockton to Washington Square, followed by a Band Concert at Washington Square.

Humanitarian Assistance Disaster Response Display on Marina Green 9am -5pm

W Foundations’s Navy In Space Exhibit on Marina

Anthem Health’s Bringing Back Recess exhibit on Marina Green

Ship Tours Pier 27, USSS MILIUS, USS ANTIETAM, USS CHIEF- 8am-4 pm

Ship Tour Pier 35, USCGC BERTHOLF, USCGC ALERT, HMCS OTTAWA - 8:00-4:00pm

Ship Tour Pier 30-32, USS BONHOMME RICHARD – 8:00am – 4:00pm

USS CARL VINSON, CVN at anchor – No public visitations

HMCS BRANDON, HMCS NANAIMO, Pier 80 – No public visitations

PIER 39-Navy Band Southwest 12-2pm, Mustache Harbor 4-7pm

49ers Salute to the Fleet – Candlestick Park, 49ers vs Tampa Bay – The Marine Band will be playing at the entrances while fans enter the stadium, The Coast guard will have a singer for The National Anthem for pre-game with two F-18s flying over. Halftime will consist of 150 future Marines/Sailors bringing out a large American Flag along with the Marine Band playing “Stars and Stripes Forever.” Following that, USN CF3 Captain Bryne will be doing a swear in on field for 20 future Marines/Sailors. Immediately after that, Air Force singer A1C Hokay will sing “God Bless the USA.”

Monday, October 10, 2011

Ship Tours Pier 27, USSS MILIUS, USS ANTIETAM, USS CHIEF- 8am-4 pm

Ship Tour Pier 35, USCGC BERTHOLF, USCGC ALERT, HMCS OTTAWA - 8:00-4:00pm

Ship Tour Pier 30-32, USS BONHOMME RICHARD – 8:00am – 4:00pm

USS CARL VINSON, CVN at anchor – No public visitations

HMCS BRANDON, HMCS NANAIMO, Pier 80 – No public visitations

2nd Annual Fleet Week Band Challenge GGPark Band Shell – 8am – 1pm

PIER 39 – Navy Band Southwest 12-2pm

Tuesday, October 11, 2011

All SFFWA Ships Depart

l.a. Eyeworks Frames Famous Faces

September 29th, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Eyewear Accessories, New Arrivals, Trunk Shows and Events | No Comments
Tags: Andy Warhol, ben stiller, celebrity, celebrity eyewear, colorful frames, elton john, Elvis Costello, eyeglasses, eyewear, Justin Beiber, l.a.Eyeworks, love, Madonna, MTV VMAs, sunglasses, the Factory, trunk show

l.a. Eyeworks, the brainchild of two women who couldn’t find the funky eyeglasses they craved, has attracted it’s share of celebrities over the years. From the first famous ad in Andy Warhol’s Interview, to the famous devotees of today, this independent eyewear company has framed some pretty famous faces.

Andy Warhol was indispensible in the creation of the image of this company, and it’s no wonder. l.a. Eyeworks is perfect for the Factory.

Elvis Costello was spotted in his Blue Abbey frame, which is a fairly traditional shape, taken to the next level with that great, funky color.

Ben Stiller’s Mason is a perfect fit for him, and brings an extra something special.

Elton John is one of the biggest fans of l.a. Eyeworks and has several pairs in his collection. He even wore a pair to his wedding. Here he is in his O’Connell frame.

Check out the pattern on these bold beauties worn by Madonna.

A pattern like that will get you noticed.

Even Justin Beiber has the fever for his l.a. Eyeworks frames. Here he is wearing Bent in a commercial for the MTV VMAs.

The evidence is clear. If you want to be framed by eyewear as unique as you are, be sure to check out the l.a. Eyeworks Trunk Show on Saturday, October 1, 2011 at SF Optics featuring the most recent Fall ’11 collection!

Celebs that Love Tom Ford

September 15th, 2011 | Posted in * Men's Sunglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear | No Comments
Tags: britney spears, celebrity eyewear, celebrity sunglasses, eyewear, Jennifer Aniston, Kim Kardashian, Must Have Designer Sunglasses, Nas, sf optics, sunglass trends, sunglasses, tom ford

Tom Ford is an incredibly popular brand with celebrities. Here are just a few of the devotees wearing Tom Ford sunglasses:

Britney Spears wears a classic Tom Ford style – the Whitney.

As does Jennifer Aniston, a huge Tom Ford fan. Was this frame made for her? Because it is the Jennifer!

Kim Kardashian prefers sunglasses with a bit more flash, as would be expected from a high fashion Kardashian. Here she is in the Cyrille.

Nas likes the Cyrille, too. Its a truly unisex frame that looks equally great on men or women.

This is just a sampling of celebs who love Tom Ford, as Hollywood has truly adopted his style. All of these Tom Ford sunglass styles are available at SF Optics!

Starck Eyes Eyewear Trunk Show

July 29th, 2011 | Posted in Blog, Must Have Mens Sunglasses and Eyewear, New Arrivals, Trunk Shows and Events | No Comments
Tags: aluminum glasses, eyeglasses, new eyewear styles, new eyewear trends, san francisco events, starck, Starck Eyes, starck eyewear, sunglasses, things to do in San Francisco, trunk show

Tomorrow, Saturday, July 30th, we will be having a trunk show featuring the entire Starck Eyes eyewear collection.

Come in for $100 off your purchase plus free U/V and scratch coating on your lenses!

The British design guru, Phillipe Starck, used his design creativity and technical expertise to create a new concept in optics. Because sight is the most essential of our senses, Starck invented the eyes of the future. The Starck Eyes collection is practical and pleasurable in a “Biovision” – a concept that takes its inspiration from human beings and is dedicated to their well-being. Phillipe Starck believes that everyday objects have a soul of their own, which is why he continually strives to forge new relationships between man and matter. The object surrenders its material substance to return to its original purpose: human fulfillment. He has expressed this contemporary vision of “Biodesign” in a wide array of industrial and architectural objects, including home furnishings, motorcycles and now eyeglasses.

“I think the line of eyeglasses frames I developed is an absolutely perfect example of the non-product of the future: a combination of advanced technology and freedom shaped by a philosophy that less is more.” -Phillipe Starck.

Starck created a replacement for the conventional screw-hinge with a biomechanical hinge which provides multi-directional freedom of movement called “Biolink” – a human micro-clavicle. It is modeled after the natural intelligence of the human shoulder, which shares the same multi-directional freedom of movement. The absence of screws within the hinge assures constant pressure of the temples, providing better comfort and durability. Phillipe Starck uses material of the future to create his eyewear styles: Aluminum, Titanium, Acetate – “All of the factors that allow an object to be structurally and stylistically modern.”

Other exciting news at SF Optics:

We are now the official rock stars of the Marina for Chrome Hearts Eyewear!
The funky styles of LA Eyeworks and the bling-favorite Judith Leiber have also joined our family.

Stop by our store, enjoy the trunk show, and check out all the amazing new lines and inventory that we have brought in to keep you looking and seeing great!

Oliver Peoples, Paul Smith & Mosley Tribes Trunk Show

June 9th, 2011 | Posted in Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events | No Comments
Tags: celebrity eyewear, eyewear trunk show, mosley tribes, new eyewear trends, oliver peoples, Paul Smith

Join us for our Trunk Show featuring the new Summer ’11 collections from Oliver Peoples, Paul Smith and Mosley Tribes on Saturday, June 11, 2011. See the newest styles first from these celebrity favorite eyewear lines!

RSVP on our Facebook Page by clicking here.

Spring/Summer 2011 Gold & Wood Trunk Show

May 12th, 2011 | Posted in Blog, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, New Arrivals, Newsletters, Trunk Shows and Events | No Comments
Tags: buffalo horn glasses, eyeglasses, eyewear, Gold & Wood, luxury glasses, new releases, rimless glasses, san francisco optics, sf optics, spring collection, sunglasses, trunk show, wood glasses

For all of you that are fans of true luxury, come check out our Trunk Show on Saturday, May 14, 2011 featuring the sensational buffalo horn and exotic wood styles of Gold-&-Wood eyewear. Be the first to see the new release!

RSVP on our Facebook Page by clicking here.

Kentucky Derby Hats and Sunglasses

May 7th, 2011 | Posted in Blog, Must Have Womens Sunglasses and Eyewear | No Comments
Tags: kentucky derby, kentucky derby fashion, kentucky derby hats, kentucky derby style, kentucky derby sunglasses

Listen up, ladies, it’s time for the Kentucky Derby again! We all know what that means: Fast horses, loud crowds, and the heart pounding excitement of the race…

Ok, not really. What it really means is hats, bigger hats, and the biggest hats!

The wild and outrageous hats have been a tradition for years at the Kentucky Derby, with some women even believing that a lucky hat can affect the outcome of the race. This tradition stems from horse racing originally being a sport only for the very wealthy and those for whom any event was an excuse to see and be seen. As horse racing fell from favor and hats faded from everyday fashion, the still popular Kentucky Derby became one of the last venues for displaying the creations of the local milliner. Today, the hats reflect the larger-than-life drama of the most famous horse race in the country.

One concern for women sporting the “Derby Hat” is picking the right outfit and accessories to perfectly complement their outlandish and creative hats. When it comes to sunglasses, the simpler the better, especially since they are close enough to the hat to easily create style competition.

We’ve done the work for you and picked out three frames that perfectly complement the boldest and most creative hats.
Our first example is a lovely straw hat with a dramatic pink flower and band.

For a hat like this, we’ve chosen a beautiful frame from Alexander Daas. The outside is a soft honey brown that speaks to the natural coloring of the straw, but the inside packs a punch of pretty ballerina pink, creating the perfect subtle accompaniment to the pink accents on the hat.

Our next example is a hat with a bit more outlandish detail.

For this hat we’ve picked out a translucent chocolate frame from the legendary Robert Marc. A beautiful, classic shape is a must for such a luxury event, and lets the hat do all of the fashion legwork. In addition, the rich apricot lining mimics the color scheme of the hat in a soft and understated way.

For our final hat we’ve picked the archetypal Derby Hat, a wide brim, floppy straw hat with black trim and an oversized bow, the perfect addition of high derby drama.

This hat demands some equally dramatic frames, but ones that work with the hat, not against it. We’ve chosen a round black pair from Entourage of 7. The oversized shape gives it the required punch, while the glossy black makes it simple enough to not compete with the real statement, the hat.

Remember, ladies, the Kentucky Derby is all about fashion, drama, and of course, horses. Get out there and enjoy the race, regardless of your chosen accessories!

SALT style Nikki

May 3rd, 2011 | Posted in Blog | No Comments

Robert Marc style 509

May 3rd, 2011 | Posted in Blog | No Comments

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