Must Have Womens Sunglasses and Eyewear

Persol: 1917 to Today

October 21st, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Persol, Trunk Shows and Events | No Comments
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Persol, an Italian Eyewear company founded in 1917 to make advanced lenses for Italian fighter pilots, has come a long way in its almost century long history. From the aviation experts of the First World War to the celebrities of yesterday and today, Persol has never lacked in aficionados. Lets take a look at some of Persol’s biggest fans.


George Clooney looks great in his Persol 2243-s, but there’s no suprise there.

Want his look? We can provide the sunglasses, but you have to bring the swagger.

His Ocean’s 12 costar, the timeless Julia Roberts, also loves Persols, helping to break the “boys only” image.

Julia and an unusual, closed-mouth smile.

New Hollywood loves Persol too. Here’s Justin Timberlake bringing sexy back in his favorite pair.

Justin, I love you. Let's get married and live in a wonderland of fedoras and sunglasses.

Lindsay Lohan, America’s favorite hot mess, covers her hangover grimace in this popular Persol frame.

It's ok, Lindsay. Coffee, orange juice, and a few cigarettes will set you right.

Orlando Bloom wears the same frame, but in a lighter color. And with less hopelessness on his face.

The one frame to rule them all...

Even James Bond wears Persols.

Ok, it's Daniel Craig, but whatever

Lastly, the most iconic Persol wearer, and my persomal favorite, Steve McQueen.

Look at him.  You can almost smell the manliness.

No matter what your look or style, Persol has a frame for you. Come find it at our Trunk Show this Saturday, October 22, 2011.

Chanel Envy

October 21st, 2011 | Posted in * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Chanel, Must Have Designer Sunglasses, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events | No Comments
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Chanel.  Just the one word is enough to bring to mind images of timeless beauty, classic style, and groundbreaking fashion.  Chanel means many things to many people, but to us, it means flawless style. 


Even pushed back on Anne Hathaway’s head, her Chanel 5012′s make a statement.

Look how pretty!

Britney saves a bad hair day with an awesome shield frame.

Well, tries to save it. But the glasses look great!

Dita Von Teese has such a wonderful vintage style that Chanel works perfectly to compliment. Here she is in her 4180s.

Can you believe that she was married to Marilyn Manson?

The former Mrs. Woods also has a perfect Chanel frame for her style, sporty but elegant.

Hope she used Tiger's card...

Jennifer Love Hewitt uses her Chanel model 5138 to channel Holly Golightly.

I think we've all channeled Holly Golightly. If you haven't, you should.

Jenny McCarthy, one of our staff favorites, also loves Chanel. In this picture, she’s being styled here at SF Optics by our very own Alex Feldman.

She is just to cool for words. Seriously. I have no words.

Now for our suprise guest, Lady GaGa. She may not be the most obvious Chanel wearer, but she coaxes a new vibe from a classic frame.

Who would have thought to wear Chanels with beer can hair rollers?  Genius.

Coco Chanel really knew what she was doing all those years ago, and her legacy has been continued by the wonderful designers that do her work today. For any style, classic and understated, or edgy and fierce, Chanel has a perfect frame. Come see the entire collection, including all the new Fall 2011 styles, at our Private Fitting this Saturday, October 22, 2011.

Golden Hearts turned Chrome

October 3rd, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events | No Comments
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This week we are celebrating Chrome Hearts eyewear and the people who love them.  This brand, founded in 1988 by Richard and Laurie Stark, originated making motorcyle gear, but as their fanbase widened, so did their collections.  This bold and trendy brand is a favorite of both the rich and famous, and the famously rich.

Let’s start with Katie Holmes. Half of one of America’s favorite Hollywood power couples, Katie looks every bit the part in these rock star shield sunglasses.

Katie Holmes sunglasses

Heidi Klum, our favorite German import, bundles up against the cold and protects her eyes with a sporty Aviator style frame. Take a style tip from the queen of the runway and don’t let a little snow rob your style!

Heidi Klum sunglasses

Justin Chambers, one of the resident heart-throbs of Grey’s Anatomy, was caught dressing down in his Chrome Hearts “Erected.” Snow or Sun, keep those eyes covered!

Justin Chambers sunglasses

Dr. 90210 (Robert Ray), the king of Hollywood cosmetic surgery, has been seen wearing his “Beast 3″ while working his rounds. Chrome Hearts go well with his stethoscope, don’t they?

Dr. 90210 Robert Ray sunglasses

Even the Country world is getting in on the Chrome Hearts trend. LeAnn Rimes has been crooning country toons since her early teenage years, but she’s proven she has more edge than we thought. Seen here in the “Double Tip.”

LeAnn Rimes sunglasses

In case you need a second opinion, we have yet another doctor (albeit fictional) in our list. Omar Epps, one of the stars of House, is often seen in his Chrome Hearts glasses.

Omar Epps glasses

In addition to two fictional doctors and a real plastic surgeon, lets round out the list with a fictional plastic surgeon. Nip/Tuck’s Julian McMahon has been spotted in some great Chrome Hearts sunglasses.

Julian McMahon sunglasses

Chrome Hearts most loyal Hollywood devotee? Paris Hilton. Here she is in her favorite, the “Queenie”

Paris Hilton sunglasses

Intrigued? Come out to our trunk show this Saturday, October 8, 2011, and check out the entire collection, including the newest Fall releases! RSVP on our Facebook page.

Celebs that Love Tom Ford

September 15th, 2011 | Posted in * Men's Sunglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear | No Comments
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Tom Ford is an incredibly popular brand with celebrities.  Here are just a few of the devotees wearing Tom Ford sunglasses: 

Britney Spears wears a classic Tom Ford style – the Whitney.

As does Jennifer Aniston, a huge Tom Ford fan. Was this frame made for her? Because it is the Jennifer!

Kim Kardashian prefers sunglasses with a bit more flash, as would be expected from a high fashion Kardashian.  Here she is in the Cyrille.

Nas likes the Cyrille, too.  Its a truly unisex frame that looks equally great on men or women.

This is just a sampling of celebs who love Tom Ford, as Hollywood has truly adopted his style. All of these Tom Ford sunglass styles are available at SF Optics!

Oliver Peoples, Paul Smith & Mosley Tribes Trunk Show

June 9th, 2011 | Posted in Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events | No Comments
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Join us for our Trunk Show featuring the new Summer ’11 collections from Oliver Peoples, Paul Smith and Mosley Tribes on Saturday, June 11, 2011. See the newest styles first from these celebrity favorite eyewear lines!


RSVP on our Facebook Page by clicking here.


Spring/Summer 2011 Gold & Wood Trunk Show

May 12th, 2011 | Posted in Blog, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, New Arrivals, Newsletters, Trunk Shows and Events | No Comments
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For all of you that are fans of true luxury, come check out our Trunk Show on Saturday, May 14, 2011 featuring the sensational buffalo horn and exotic wood styles of Gold-&-Wood eyewear. Be the first to see the new release!


RSVP on our Facebook Page by clicking here.


Kentucky Derby Hats and Sunglasses

May 7th, 2011 | Posted in Blog, Must Have Womens Sunglasses and Eyewear | No Comments
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Listen up, ladies, it’s time for the Kentucky Derby again! We all know what that means: Fast horses, loud crowds, and the heart pounding excitement of the race…





Ok, not really. What it really means is hats, bigger hats, and the biggest hats!

The wild and outrageous hats have been a tradition for years at the Kentucky Derby, with some women even believing that a lucky hat can affect the outcome of the race. This tradition stems from horse racing originally being a sport only for the very wealthy and those for whom any event was an excuse to see and be seen. As horse racing fell from favor and hats faded from everyday fashion, the still popular Kentucky Derby became one of the last venues for displaying the creations of the local milliner. Today, the hats reflect the larger-than-life drama of the most famous horse race in the country.

One concern for women sporting the “Derby Hat” is picking the right outfit and accessories to perfectly complement their outlandish and creative hats. When it comes to sunglasses, the simpler the better, especially since they are close enough to the hat to easily create style competition.

We’ve done the work for you and picked out three frames that perfectly complement the boldest and most creative hats.
Our first example is a lovely straw hat with a dramatic pink flower and band.





For a hat like this, we’ve chosen a beautiful frame from Alexander Daas. The outside is a soft honey brown that speaks to the natural coloring of the straw, but the inside packs a punch of pretty ballerina pink, creating the perfect subtle accompaniment to the pink accents on the hat.





Our next example is a hat with a bit more outlandish detail.





For this hat we’ve picked out a translucent chocolate frame from the legendary Robert Marc. A beautiful, classic shape is a must for such a luxury event, and lets the hat do all of the fashion legwork. In addition, the rich apricot lining mimics the color scheme of the hat in a soft and understated way.





For our final hat we’ve picked the archetypal Derby Hat, a wide brim, floppy straw hat with black trim and an oversized bow, the perfect addition of high derby drama.





This hat demands some equally dramatic frames, but ones that work with the hat, not against it. We’ve chosen a round black pair from Entourage of 7. The oversized shape gives it the required punch, while the glossy black makes it simple enough to not compete with the real statement, the hat.





Remember, ladies, the Kentucky Derby is all about fashion, drama, and of course, horses. Get out there and enjoy the race, regardless of your chosen accessories!

SF Optics Features Latest Eyewear Trends on Malou Review

March 14th, 2011 | Posted in Blog, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, New Arrivals | No Comments
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SF Optics was recently featured on Malou Review, a television show hosted by Malou Nubla on KTVU Fox Channel 2. Alex Feldman revealed the latest eyewear trends showing new limited edition frames from ALEXANDER DAAS, Robert Marc, and MYKITA, as well as new styles from Oliver Peoples, Paul Smith, and more. Check out the Robert Marc sunglasses with 18k gold mirrored lenses or MYKITA’s limited edition mirrored sunglass set.

ALEXANDER DAAS and The Hills

January 20th, 2011 | Posted in Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Womens Sunglasses and Eyewear | No Comments
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Yes, ALEXANDER DAAS is designed and based out of San Francisco, but those are not the hills we are referring to. We are talking about the MTV reality show The Hills! Check out this recent sighting of Lo Bosworth wearing ALEXANDER DAAS sunglass model ‘eye do.’


Lo Bosworth wearing ALEXANDER DAAS sunglasses

Lauren ‘Lo’ Bosworth starred in MTV reality series Laguna Beach: The Real Orange County alongside with best friend Lauren Conrad and former classmates Stephen Colletti and Kristin Cavallari. Later she starred in its spin-off, The Hills. In January ’11, she released her book The Lo-Down. You can check out her website at www.TheLoDown.com.

Giovanni Ribisi models for the Barton Perreira 2011 Campaign

January 8th, 2011 | Posted in Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Eyewear Accessories, Must Have Womens Sunglasses and Eyewear | No Comments
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Check out the behind the scenes video of the new Barton Perreira 2011 campaign photo shoot. Actor Giovanni Ribisi continues to be the face of Barton Perreira eyewear, and this time is joined by LA based model Rachele. With a back drop of the Los Angeles skyline, these two goof around and have fun bringing the designs by eyewear designer Patty Perreira to life. The video features the song ‘Get Some’ by Lykke Li which ads just the right energy to create a unique sex appeal.



Giovanni Ribisi is a Hollywood actor known for many movies such as Gone in 60 Seconds, Boiler Room, Saving Private Ryan, The Mod Squad, The Gift, Sky Captain and the World of Tomorrow, Lost in Translation, Public Enemies and Avatar. He is also known for his role as Phoebe Buffay’s brother Frank on the sitcom Friends.

Barton Perreira is an eyewear collection based out of Los Angeles and designed by eyewear designer Patty Perreira, who previously was a designer for Oliver Peoples for 17 years. A celebrity favorite, Barton Perreira sunglasses and eyeglasses have been worn by Angelina Jolie, Jeremy Piven, Lindsay Lohan, Kim Kardashian, Paris Hilton, Kate Beckinsale, Snoop Dogg, and more.

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