* Men’s Sunglasses *

Brian Wilson loves tacos and Alexander Daas Sunglasses!

February 5th, 2012 | Posted in * Men's Sunglasses *, As Seen In ..., Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, New Arrivals, Press Releases | No Comments
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San Francisco Giants closing pitcher Brian Wilson was a big part of the Giants FanFest this past Friday, February 4, 2012, and a big part of his interviews and presence was his bold pair of shades. The Giants FanFest media day is something that we always look forward to, but imagine our excitement when we saw him wearing his Alexander Daas model power sunglasses! He had just been in the store Wednesday when we styled him into these awesome frames, and also a big and bold pair of purple Mykitas. That’s right, real men wear purple! So check out the interview and try to keep your fear of the beard in check!


Brian Wilson wearing Alexander Daas sunglasses

Brian Wilson wearing Alexander Daas sunglasses


Persol: 1917 to Today

October 21st, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Persol, Trunk Shows and Events | No Comments
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Persol, an Italian Eyewear company founded in 1917 to make advanced lenses for Italian fighter pilots, has come a long way in its almost century long history. From the aviation experts of the First World War to the celebrities of yesterday and today, Persol has never lacked in aficionados. Lets take a look at some of Persol’s biggest fans.


George Clooney looks great in his Persol 2243-s, but there’s no suprise there.

Want his look? We can provide the sunglasses, but you have to bring the swagger.

His Ocean’s 12 costar, the timeless Julia Roberts, also loves Persols, helping to break the “boys only” image.

Julia and an unusual, closed-mouth smile.

New Hollywood loves Persol too. Here’s Justin Timberlake bringing sexy back in his favorite pair.

Justin, I love you. Let's get married and live in a wonderland of fedoras and sunglasses.

Lindsay Lohan, America’s favorite hot mess, covers her hangover grimace in this popular Persol frame.

It's ok, Lindsay. Coffee, orange juice, and a few cigarettes will set you right.

Orlando Bloom wears the same frame, but in a lighter color. And with less hopelessness on his face.

The one frame to rule them all...

Even James Bond wears Persols.

Ok, it's Daniel Craig, but whatever

Lastly, the most iconic Persol wearer, and my persomal favorite, Steve McQueen.

Look at him.  You can almost smell the manliness.

No matter what your look or style, Persol has a frame for you. Come find it at our Trunk Show this Saturday, October 22, 2011.

Golden Hearts turned Chrome

October 3rd, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events | No Comments
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This week we are celebrating Chrome Hearts eyewear and the people who love them.  This brand, founded in 1988 by Richard and Laurie Stark, originated making motorcyle gear, but as their fanbase widened, so did their collections.  This bold and trendy brand is a favorite of both the rich and famous, and the famously rich.

Let’s start with Katie Holmes. Half of one of America’s favorite Hollywood power couples, Katie looks every bit the part in these rock star shield sunglasses.

Katie Holmes sunglasses

Heidi Klum, our favorite German import, bundles up against the cold and protects her eyes with a sporty Aviator style frame. Take a style tip from the queen of the runway and don’t let a little snow rob your style!

Heidi Klum sunglasses

Justin Chambers, one of the resident heart-throbs of Grey’s Anatomy, was caught dressing down in his Chrome Hearts “Erected.” Snow or Sun, keep those eyes covered!

Justin Chambers sunglasses

Dr. 90210 (Robert Ray), the king of Hollywood cosmetic surgery, has been seen wearing his “Beast 3″ while working his rounds. Chrome Hearts go well with his stethoscope, don’t they?

Dr. 90210 Robert Ray sunglasses

Even the Country world is getting in on the Chrome Hearts trend. LeAnn Rimes has been crooning country toons since her early teenage years, but she’s proven she has more edge than we thought. Seen here in the “Double Tip.”

LeAnn Rimes sunglasses

In case you need a second opinion, we have yet another doctor (albeit fictional) in our list. Omar Epps, one of the stars of House, is often seen in his Chrome Hearts glasses.

Omar Epps glasses

In addition to two fictional doctors and a real plastic surgeon, lets round out the list with a fictional plastic surgeon. Nip/Tuck’s Julian McMahon has been spotted in some great Chrome Hearts sunglasses.

Julian McMahon sunglasses

Chrome Hearts most loyal Hollywood devotee? Paris Hilton. Here she is in her favorite, the “Queenie”

Paris Hilton sunglasses

Intrigued? Come out to our trunk show this Saturday, October 8, 2011, and check out the entire collection, including the newest Fall releases! RSVP on our Facebook page.

l.a. Eyeworks Frames Famous Faces

September 29th, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Eyewear Accessories, New Arrivals, Trunk Shows and Events | No Comments
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l.a. Eyeworks, the brainchild of two women who couldn’t find the funky eyeglasses they craved, has attracted it’s share of celebrities over the years. From the first famous ad in Andy Warhol’s Interview, to the famous devotees of today, this independent eyewear company has framed some pretty famous faces.

Andy Warhol was indispensible in the creation of the image of this company, and it’s no wonder. l.a. Eyeworks is perfect for the Factory.

Elvis Costello was spotted in his Blue Abbey frame, which is a fairly traditional shape, taken to the next level with that great, funky color.

Ben Stiller’s Mason is a perfect fit for him, and brings an extra something special.

Elton John is one of the biggest fans of l.a. Eyeworks and has several pairs in his collection. He even wore a pair to his wedding. Here he is in his O’Connell frame.

Check out the pattern on these bold beauties worn by Madonna.

A pattern like that will get you noticed.

Even Justin Beiber has the fever for his l.a. Eyeworks frames. Here he is wearing Bent in a commercial for the MTV VMAs.

The evidence is clear. If you want to be framed by eyewear as unique as you are, be sure to check out the l.a. Eyeworks Trunk Show on Saturday, October 1, 2011 at SF Optics featuring the most recent Fall ’11 collection!

Celebs that Love Tom Ford

September 15th, 2011 | Posted in * Men's Sunglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear | No Comments
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Tom Ford is an incredibly popular brand with celebrities.  Here are just a few of the devotees wearing Tom Ford sunglasses: 

Britney Spears wears a classic Tom Ford style – the Whitney.

As does Jennifer Aniston, a huge Tom Ford fan. Was this frame made for her? Because it is the Jennifer!

Kim Kardashian prefers sunglasses with a bit more flash, as would be expected from a high fashion Kardashian.  Here she is in the Cyrille.

Nas likes the Cyrille, too.  Its a truly unisex frame that looks equally great on men or women.

This is just a sampling of celebs who love Tom Ford, as Hollywood has truly adopted his style. All of these Tom Ford sunglass styles are available at SF Optics!

Tim Lincecum Smokin’ in Gucci Sunglasses

January 4th, 2011 | Posted in * Men's Sunglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Gucci, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Shop Online | No Comments
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Tim Lincecum, the starting pitcher for the San Francisco Giants that brought the team to their 2010 World Series victory, posted a video on his facebook page for his fans, wearing the stylish Gucci 1827/s aviator sunglasses!


San Francisco Giants pitcher Tim Lincecum wearing Gucci GG 1827s White Aviator

Gucci GG 1827s White Aviator

Gucci Model: GG 1827s

Color: White

Eye Size: 63

Bridge Size: 11

Price: $259 (includes applicable taxes and shipping)

Contact us to let us know if you would like to add prescription lenses to your order.


Sammy Hagar Goes Cabo Wabo for SF Optics!

June 30th, 2010 | Posted in * Men's Sunglasses *, Barton Perreira, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Persol, Salt, Shop Online | 7 Comments
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Sammy Hagar, The Red Rocker – a rock and roll icon!

Why?

1) He made it to the mainstream as the frontman for one of the biggest American rock bands ever – Van Halen.
2) After over a decade of that, he continues to rock Sans-Halen with his solo band The Waboritas and with his band Chickenfoot.
3) He founded one of the most popular nightclubs / restaurants – Cabo Wabo Cantinas – a favorite spot in Cabo San Lucas, Lake Tahoe, and Las Vegas!
4) He gets you tipsy with his brand of premium tequila – Cabo Wabo Tequila.
5) And finally … he gets styled in his eyewear at SF Optics!

That’s right Red Rocker fans! Sammy Hagar just stopped in and got styled in four new pairs of shades!

If you want to be a Red Rocker, here’s the exclusive low down on Sammy Hagar’s sunglasses:

Sammy Hagar got styled in Salt sunglasses, model Stuart, color Shiny Walnut. The Salt sunglasses are stylish and have great polarized sun lenses. They are great for the beach and other activities when it’s really bright since the polarized lenses cut out a lot of the glare.


Sammy Hagar got styled in Barton Perreira sunglasses, model Altair, color Silver with Eden lenses. The Barton Perreira sunglasses are chic with a trendy modified aviator shape. They are great when you just need a cool pair of sunnies to hang out on the strip and eat some lunch, hit the cafe, or go shopping … or when you’re drinking tequila at Cabo Wabo!


Sammy Hagar got styled in Robert Marc sunglasses, model 743, color 267. The Robert Marc sunglasses are trendy yet elegent. The gradient lenses make them perfect for that not so sunny day. Even when the sun is not bright, you must protect your eyes from the UV, and these lenses are perfect for that!


Sammy Hagar got styled in Persol sunglasses, model 2961s, color 811/31. The Persol sunglasses are a great piece to fill the plastic void. Sammy Hagar obviously appreciates the art of accessorizing, and with the other three sunglasses being metal, the fourth had to be plastic to come full circle. These Persols are a great classic shape and the blonde tortoise rocks with Sammy’s hair!



Purchase Sammy Hagar Sunglasses here for The Red Rocker look:
Please contact us by phone at (415) 922-7500 or by email on our contact us page to purchase Sammy Hagar’s Robert Marc 743 Sunglasses.


Prices include applicable sales tax and shipping in the United States.

Sunglasses and Eyeglasses at the Oscars

March 8th, 2010 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Mens Sunglasses and Eyewear, Oliver Peoples, Shop Online | 5 Comments
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From pre Oscars primping to presenting awards, two of Hollywood’s hottest male leads were spotted in Oliver Peoples yesterday. Gerard Butler was out in Beverly Hills wearing the Connolly while getting ready for his night at the Oscars. Later in the evening, Robert Downey Jr. stepped out onto the red carpet in Sheldrake Storm Grey with a custom blue tinted lens to compliment the blue in his chic Lanvin ensemble! Robert Downey Jr. also wore the Sheldrake while presenting the award for Best Original Screenplay alongside actress and comedian Tina Fey and even later that night at the infamous Vanity Fair Oscar party. They were inseparable!

Nothing is better to compliment the red carpet than a hot pair of shades!



Purchase these celebrity frames online here.
Shipping and applicable taxes are included!

Oliver Peoples from the Oscars!

The 944 on 2010′s Hottest Sunglass Trends

March 1st, 2010 | Posted in * Men's Sunglasses *, * Women's Sunglasses *, As Seen In ..., Blog, Celebrity Sunglasses and Eyewear, Gold & Wood, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Mykita, Oliver Peoples, Orgreen, Ray-Ban, Shop Online | 2 Comments
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That’s right … not the 411, but the 944, as in info on what’s hot!

The editors of 944 Magazine came to us, knowing our reputation for being the top stylists in fashion eyewear, to find out what the 2010 sunglass trends are. And we were more than happy to let them know and provide a few examples such as frames from Orgreen, Gold & Wood, Oliver Peoples, Ray-Ban, and Mykita.

Check us out in the March 2010 issues of 944 Magazine: San Francisco and 944 Magazine: Las Vegas, where we show you some of our favorite shades…




Lady Gaga does it again and again – scantily clad in sparkly getups. Accompanying her almost at all times are glamorous whimsical frames. 2010′s eyewear trend release a breathe of fresh air. Color, shape, and oomph scream “wear me.”

The Orgreen sunglasses are totally Gaga-licious … large, with sharp angles, and a cat-eye uplift. The Danish designer takes titanium eyewear to the next level with edgy designs and many vibrant fashion forward colors and finishes.

Oliver Peoples has entered the world of suspended metal – hand-laid wire encased in two layers of plastic and remaining visible, resulting in a floating metal wire that appears suspended. You’ll look like a celebrity hiding from the paparazzi in these sunglasses.

Mykita, the handmade German collection, is taking their designs to the next level, entering the world of colorful plastics! Their chic women’s sunglasses are sexy.

For the luxurious type, Gold & Wood’s buffalo and precious metal sunglasses define class.

Or go with the simple and classic Wayfarer from Ray-Ban. Yet again, another rebirth with the newest dual-sided colorful designs displaying adventurous backsides.

As each season changes it’s your chance to step outside of the box and try a new look.
It’s Spring baby, and it’s on!


These frames are available to purchase here in the colors as seen in the editorial.
You may call or email to request other options, etc.
Prices include shipping in the United States and applicable taxes.

Frame Selection

Ray-Ban Wayfarer RB 2140

September 12th, 2009 | Posted in * Men's Sunglasses *, * Women's Sunglasses *, Ray-Ban, Shop Online | 2 Comments
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