This beautiful collection is the solution to all your small PD woes and won’t be available until the end of January. However, we have a special advance preview for pre-order available at SF Optics until January 2, 2012.

Come check out this new release – after all its theme is inspired by the city of San Francisco and each frame is named after some of your favorite SF neighborhoods like the Marina, Hayes, Noe, Castro and more.

Check out this recent optical industry article about the new Alexander Daas Eyewear release (see below for larger text):

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Text from article:
Approximately 33 percent of adult woman and 14 percent of adult men have a small PD (53mm to 60mm), according to the ANSUR Anthropometry Survey research results. In an effort to cater to that group—almost 25 percent of the entire United States adult population—Alexander Daas Eyewear is focusing on providing a luxury option for small PD patients, including 11 new styles launched recently.

“As an optician, over the many years styling people I’ve found a lack of selection of frames that fit this smaller PD market. It’s always much more difficult and takes much longer to style these clients, and often they have to settle for the frame that fits them versus a design they love,” says eyewear designer Alexander Daas. “This is especially true with people who want a funkier, chunkier look—everything is too big! So the new models expand on our small PD selection and include shapes that fit that geek chic look, but are designed to fit the smaller PD.”

The latest Alexander Daas grouping, the Fall ‘12 San Francisco Collection, is inspired by the neighborhoods of San Francisco. Each piece is designed to represent the colorful personality of each location. Funkier shapes represent the hipster style of Potrero Hill, while more conservative pieces are defined by the Marina.

“I wanted to truly represent where I grew up—a city of culture and history, and the different design motifs in this collection illustrate that story and remind me that San Francisco is home to some of the most classic tastemakers,” says Daas.

Model names in the new collection include Castro, Fillmore, Hayes, Marina, Noe, Potrero, Seacliff, and Soma.

Alexander Daas Eyewear has been donned by several celebrities, including Jenny McCarthy, Ashley Judd, and Sammy Hagar. Opticians are also embracing the brand, as can be seen in the Fall ‘12 campaign “Daas Opticians.” “It’s dedicated to opticians—the people that are in fact the ones that truly set the trends by styling and servicing their customers—and features opticians from some of the top optical boutiques wearing Alexander Daas Eyewear. (Shown here: Scott Mischel of Marc Michel Eyewear Studio and Julia Gogosha of Gogosha Optique)
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Learn more about the collection and see pictures of the new styles on their website http://alexanderdaas.com

The Flex Dollars / FSA benefits deadline is quickly approaching. Do you have some funds left that you need to use before you lose?

If so, eyewear is everyone’s favorite accessory and happens to officially be a “medical device” – and an eligible FSA expense.

Contact us ASAP to help you get the most of the Flex Dollars you have left over before you lose them – December 31, 2012 is your last day!

Email or call us at 415.922.7500.

Check out Brian Wilson on the red carpet sporting his Alexander Daas sunglasses style power in marble black / gray with gradient lenses – a local brand designed in San Francisco:

Photo By Jason Merritt/Getty Images

Alexander Daas Eyewear is available at SF Optics

Barton Perriera cuts right to the chase with a a pair of sunglasses entitled the New Romantic (shown here in Heroine Chic).  Or, if you have a fair lover, suprise her with a frame inspired by another of life’s most romantic gestures, Champagne.  Something like the Wanderlust, shown below, works great for blondes with small faces.

Chanel is never a bad choice for a present, Valentine’s Day or any other occasion.   Ch 1211h in color 501t3 has whimsical and romantic pearl detailing, and CH5207 color C714ts boasts beautiful hand-done enameling.  CH3211q color C714 has a delicate chain leading from temple to ear as well as a classic, feminine shape.  Each of these frames speak to the rich details that make Valentine’s Day special.

Looking to share the gift of luxury?  Gold and Wood, one of our most incredible, hand-made lines, boasts some of the most beautiful frames in the store.  The H09.3, shown below, is a modified aviator, with a soft rose lens, and silky blond buffalo horn temples.  For indoors, pick up a R33.28 for her.  The lovely rimless style has burgundy temples made of soft, treated wood and is decorated with small, hand-carve pyramids.  If her style is a bit more funky, try the B09.6.  This bright red frame is not for wallflowers, as it calls attention wherever you go.  Handcrafted entirely out of wood, the frame is suprisingly light for it’s chunky look, and the treated wood feels very comfortable against the skin.

Hopefully, our list has given you a few ideas.  Drop by to pick up a romantic frame, and if you need more inspiration, one of our talented stylists is always here to help you choose the perfect accessory.  And remember, no matter what you get, don’t forget to throw some candy in for good measure!

The star of Jersey Shore and Dancing with the Stars was also spotted wearing his Alexander Daas Eyewear Chain several times over the past few weeks at bottle signing events for his Devotion Vodka brand and at the recent UFC Championship in Toronto.

Even Michael Sorrentino’s brother, Frank Sorrentino, has been spotted wearing Alexander Daas several times.

Alexander Daas is available at SF Optics.

Check out the video clip here and swing by to see our great SALT Optics selection at SF Optics!

Check her out wearing Alexander Daas style widsom x in tortoise/blue while opening up a performance for will.i.am featuring Jennifer Lopez & Mick Jagger just before presenting the award for pop/rock favorite album to Adele at the AMAs.

Check out her tweet while wearing Alexander Daas backstage!

Alexander Daas is available at SF Optics. If you can’t come by in person, you can call us at (415) 922-7500, email us, or check out the line at an authorized dealer near you. http://alexanderdaas.com