alex feldman
July 28th, 2009 | Posted in Blog, Celebrity Sunglasses and Eyewear, Must Have Mens Sunglasses and Eyewear | No Comments
Tags: alex feldman, baller, barry zito, batters, bromley, cool shades, mosley tribes, san francisco giants, starting pitcher
Starting pitcher for the San Francisco Giants, Barry Zito just stopped in and picked up four pairs of Mosley Tribes. Now that’s what I call a true baller! Three pairs of the Mosley Tribes Bromley (in 3 different colors) for when he’s feeling retro, and a Mosley Tribes Borough for when he’s feeling kinda sporty (like out on the field striking batters out).
Even though this baller is disguised behind his cool shades, we still recognized him, and he was kind enough to take a picture with me (Alex), and Michael.

April 11th, 2009 | Posted in As Seen In ... | No Comments
Tags: alex feldman, april 3rd, chanel, glasses, gold, gucci, mainstays, marc jacobs, nice day, optics, prada, san francisco, shades, spectacles, sunglasses, sunny day, tutelage
On April 3rd, 2009, Examiner.com did a feature on us written by Dino-Ray Ramos. Check it out:
All Eyes on SF Optics
The streets of the Marina have a small town feel with eclectic charm that still resonates the aura of San Francisco. On a nice day, this is, by far the place to be – and what better way to enjoy a sunny day in the Marina than with a nice pair of sunglasses (or a pair of regular spectacles at that) from SF’s swanky boutique of specs, SF Optics.
The name of the shop may sound like an ordinary place to get some shades, but don’t let the name fool you. Under the tutelage of Alex Feldman, SF Optics has the fashionable mainstays in the world of glasses (Chanel, Gucci, Robert Marc, Prada, Marc Jacobs), but they up the ante and then some with pieces that are unique and will rest on your head with style.
Brands like Gold & Wood combine a sense of nostalgia with urban flair via frames made out of actual wood. But it’s the Ete glasses that will pull you in, the frames encase feathers – yes you heard that right – FEATHERS. But don’t worry, no birds were harmed in making the glasses.
If these uber-chic glasses aren’t your cup of tea SF Optics has a buffet of specs you can choose from including in-vogue Ray Ban wayfarers and aviators of all types (a necessity in everyone’s accessory arsenal). Their newest Oliver Peoples collection is indeed the hot item of the moment. Modeled by their newest poster gal Zooey Deschanel, the new line is sealed with a kiss by the actress – literally. Each pair has a “kiss” from the beautiful Zooey.
http://www.examiner.com/x-508-SF-Fashion-Examiner~y2009m4d3-All-eyes-on-SF-Optics

Examiner.com Editorial - April '09
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San Francisco Optics has been recognized as one of the leading optical stores
in the Bay Area, servicing all of the following locations:
San Francisco County: The Marina, Nob Hill, Noe Valley, Haight Street,
Sunset, Richmond, Inner Sunset, Castro, Mission District, Financial
District, Fisherman's Wharf, North Beach, Pacific Heights, Laurel
Heights, Fillmore, Chinatown, Union Square, SOMA, South Beach, Polk
Street, Russian Hill, South of Market. North County: Marin, Napa County, Solano County,
Fairfield, Martinez, Golden Gate Bridge, Sausalito, Alcatraz, Belvedere,
Carmel Valley. Peninsula: Half Moon Bay, San Mateo, Redwood City,
Santa Clara County, Palo Alto, Woodside, Portola Valley, Atherton,
Foster City, Mountain View, Hillsborough, Menlo Park, Stanford, San
Bruno, San Mateo, San Carlos, South San Francisco, Burlingame, Colma,
Daly City, Brisbane, Belmont, Pacifica, Bay Area Glasses, Sunglasses in
San Francisco, Celebrity Glasses in SF, Celebrity Eyewear. East Bay:
Emeryville, Oakland, Berkeley, Fremont, Richmond, Moraga, Lafayette,
Orinda, Walnut Creek, Concord, Danville, Diablo, Walnut Creek, Pittsburg,
Antioch, Hayward, Castro Valley, Union City, Newark, El Cerrito,
Piedmont, Livermore Valley. San Jose and Silicon Valley: Santa Clara,
Milpitas, Cupertino, Sunnyvale, Palo Alto, Mountain View, San Jose.
West Coast, Midwest, East Coast: New York: Manhattan, Brooklyn, New York City; Florida, Philadelphia, Chicago, Illinois, Arizona, Las Vegas, Nevada, Washington, Texas. Worldwide: Canada, London, England, Italy, France, Israel, Mexico, Germany, Sweden, and more.