alex feldman
October 21st, 2011 | Posted in * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Chanel, Must Have Designer Sunglasses, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events | No Comments
Tags: alex feldman, Anne Hathaway, Audrey Hepburn, Breakfast at Tiffany's, britney spears, celebrity eyewear, celebrity sunglasses, chanel, Coco Chanel, collections, Dita Von Teese, Elin Nordegren, Elin Woods, eyeglasses, eyewear, glasses, Holly Golightly, Jennifer Love Hewitt, Jenny McCarthy, Lady Gaga, love, Marilyn Manson, Must Have Designer Sunglasses, san francisco optics, sunglass trends, sunglasses, Tiger Woods
Chanel. Just the one word is enough to bring to mind images of timeless beauty, classic style, and groundbreaking fashion. Chanel means many things to many people, but to us, it means flawless style.
Even pushed back on Anne Hathaway’s head, her Chanel 5012′s make a statement.

Britney saves a bad hair day with an awesome shield frame.

Dita Von Teese has such a wonderful vintage style that Chanel works perfectly to compliment. Here she is in her 4180s.

The former Mrs. Woods also has a perfect Chanel frame for her style, sporty but elegant.

Jennifer Love Hewitt uses her Chanel model 5138 to channel Holly Golightly.

Jenny McCarthy, one of our staff favorites, also loves Chanel. In this picture, she’s being styled here at SF Optics by our very own Alex Feldman.

Now for our suprise guest, Lady GaGa. She may not be the most obvious Chanel wearer, but she coaxes a new vibe from a classic frame.

Coco Chanel really knew what she was doing all those years ago, and her legacy has been continued by the wonderful designers that do her work today. For any style, classic and understated, or edgy and fierce, Chanel has a perfect frame. Come see the entire collection, including all the new Fall 2011 styles, at our Private Fitting this Saturday, October 22, 2011.
October 5th, 2010 | Posted in As Seen In ..., Blog | No Comments
Tags: alex feldman, Marina Merchants Association, Marina Times, Project Homeless Connect, san francisco
The October 2010 issue of the Marina Times did a front page profile on Alex Feldman, CEO of SF Optics, related to his role as President of San Francisco’s Marina Merchants Association.
You can also see it online HERE.

July 28th, 2009 | Posted in Blog, Celebrity Sunglasses and Eyewear, Must Have Mens Sunglasses and Eyewear | 1 Comment
Tags: alex feldman, baller, barry zito, batters, bromley, cool shades, mosley tribes, san francisco giants, starting pitcher
Starting pitcher for the San Francisco Giants, Barry Zito just stopped in and picked up four pairs of Mosley Tribes. Now that’s what I call a true baller! Three pairs of the Mosley Tribes Bromley (in 3 different colors) for when he’s feeling retro, and a Mosley Tribes Borough for when he’s feeling kinda sporty (like out on the field striking batters out).
Even though this baller is disguised behind his cool shades, we still recognized him, and he was kind enough to take a picture with me (Alex), and Michael.

April 11th, 2009 | Posted in As Seen In ... | No Comments
Tags: alex feldman, april 3rd, chanel, glasses, gold, gucci, mainstays, marc jacobs, nice day, optics, prada, san francisco, shades, spectacles, sunglasses, sunny day, tutelage
On April 3rd, 2009, Examiner.com did a feature on us written by Dino-Ray Ramos. Check it out:
All Eyes on SF Optics
The streets of the Marina have a small town feel with eclectic charm that still resonates the aura of San Francisco. On a nice day, this is, by far the place to be – and what better way to enjoy a sunny day in the Marina than with a nice pair of sunglasses (or a pair of regular spectacles at that) from SF’s swanky boutique of specs, SF Optics.
The name of the shop may sound like an ordinary place to get some shades, but don’t let the name fool you. Under the tutelage of Alex Feldman, SF Optics has the fashionable mainstays in the world of glasses (Chanel, Gucci, Robert Marc, Prada, Marc Jacobs), but they up the ante and then some with pieces that are unique and will rest on your head with style.
Brands like Gold & Wood combine a sense of nostalgia with urban flair via frames made out of actual wood. But it’s the Ete glasses that will pull you in, the frames encase feathers – yes you heard that right – FEATHERS. But don’t worry, no birds were harmed in making the glasses.
If these uber-chic glasses aren’t your cup of tea SF Optics has a buffet of specs you can choose from including in-vogue Ray Ban wayfarers and aviators of all types (a necessity in everyone’s accessory arsenal). Their newest Oliver Peoples collection is indeed the hot item of the moment. Modeled by their newest poster gal Zooey Deschanel, the new line is sealed with a kiss by the actress – literally. Each pair has a “kiss” from the beautiful Zooey.
http://www.examiner.com/x-508-SF-Fashion-Examiner~y2009m4d3-All-eyes-on-SF-Optics

Examiner.com Editorial - April '09
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October 21 2011, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Chanel, Must Have Designer Sunglasses, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events
San Francisco Optics has been recognized as one of the leading optical stores
in the Bay Area, servicing all of the following locations:
San Francisco County: The Marina, Nob Hill, Noe Valley, Haight Street,
Sunset, Richmond, Inner Sunset, Castro, Mission District, Financial
District, Fisherman's Wharf, North Beach, Pacific Heights, Laurel
Heights, Fillmore, Chinatown, Union Square, SOMA, South Beach, Polk
Street, Russian Hill, South of Market. North County: Marin, Napa County, Solano County,
Fairfield, Martinez, Golden Gate Bridge, Sausalito, Alcatraz, Belvedere,
Carmel Valley. Peninsula: Half Moon Bay, San Mateo, Redwood City,
Santa Clara County, Palo Alto, Woodside, Portola Valley, Atherton,
Foster City, Mountain View, Hillsborough, Menlo Park, Stanford, San
Bruno, San Mateo, San Carlos, South San Francisco, Burlingame, Colma,
Daly City, Brisbane, Belmont, Pacifica, Bay Area Glasses, Sunglasses in
San Francisco, Celebrity Glasses in SF, Celebrity Eyewear. East Bay:
Emeryville, Oakland, Berkeley, Fremont, Richmond, Moraga, Lafayette,
Orinda, Walnut Creek, Concord, Danville, Diablo, Walnut Creek, Pittsburg,
Antioch, Hayward, Castro Valley, Union City, Newark, El Cerrito,
Piedmont, Livermore Valley. San Jose and Silicon Valley: Santa Clara,
Milpitas, Cupertino, Sunnyvale, Palo Alto, Mountain View, San Jose.
West Coast, Midwest, East Coast: New York: Manhattan, Brooklyn, New York City; Florida, Philadelphia, Chicago, Illinois, Arizona, Las Vegas, Nevada, Washington, Texas. Worldwide: Canada, London, England, Italy, France, Israel, Mexico, Germany, Sweden, and more.