collections

Persol: 1917 to Today

October 21st, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Persol, Trunk Shows and Events | No Comments
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Persol, an Italian Eyewear company founded in 1917 to make advanced lenses for Italian fighter pilots, has come a long way in its almost century long history. From the aviation experts of the First World War to the celebrities of yesterday and today, Persol has never lacked in aficionados. Lets take a look at some of Persol’s biggest fans.


George Clooney looks great in his Persol 2243-s, but there’s no suprise there.

Want his look? We can provide the sunglasses, but you have to bring the swagger.

His Ocean’s 12 costar, the timeless Julia Roberts, also loves Persols, helping to break the “boys only” image.

Julia and an unusual, closed-mouth smile.

New Hollywood loves Persol too. Here’s Justin Timberlake bringing sexy back in his favorite pair.

Justin, I love you. Let's get married and live in a wonderland of fedoras and sunglasses.

Lindsay Lohan, America’s favorite hot mess, covers her hangover grimace in this popular Persol frame.

It's ok, Lindsay. Coffee, orange juice, and a few cigarettes will set you right.

Orlando Bloom wears the same frame, but in a lighter color. And with less hopelessness on his face.

The one frame to rule them all...

Even James Bond wears Persols.

Ok, it's Daniel Craig, but whatever

Lastly, the most iconic Persol wearer, and my persomal favorite, Steve McQueen.

Look at him.  You can almost smell the manliness.

No matter what your look or style, Persol has a frame for you. Come find it at our Trunk Show this Saturday, October 22, 2011.

Chanel Envy

October 21st, 2011 | Posted in * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Chanel, Must Have Designer Sunglasses, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events | No Comments
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Chanel.  Just the one word is enough to bring to mind images of timeless beauty, classic style, and groundbreaking fashion.  Chanel means many things to many people, but to us, it means flawless style. 


Even pushed back on Anne Hathaway’s head, her Chanel 5012′s make a statement.

Look how pretty!

Britney saves a bad hair day with an awesome shield frame.

Well, tries to save it. But the glasses look great!

Dita Von Teese has such a wonderful vintage style that Chanel works perfectly to compliment. Here she is in her 4180s.

Can you believe that she was married to Marilyn Manson?

The former Mrs. Woods also has a perfect Chanel frame for her style, sporty but elegant.

Hope she used Tiger's card...

Jennifer Love Hewitt uses her Chanel model 5138 to channel Holly Golightly.

I think we've all channeled Holly Golightly. If you haven't, you should.

Jenny McCarthy, one of our staff favorites, also loves Chanel. In this picture, she’s being styled here at SF Optics by our very own Alex Feldman.

She is just to cool for words. Seriously. I have no words.

Now for our suprise guest, Lady GaGa. She may not be the most obvious Chanel wearer, but she coaxes a new vibe from a classic frame.

Who would have thought to wear Chanels with beer can hair rollers?  Genius.

Coco Chanel really knew what she was doing all those years ago, and her legacy has been continued by the wonderful designers that do her work today. For any style, classic and understated, or edgy and fierce, Chanel has a perfect frame. Come see the entire collection, including all the new Fall 2011 styles, at our Private Fitting this Saturday, October 22, 2011.

Golden Hearts turned Chrome

October 3rd, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events | No Comments
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This week we are celebrating Chrome Hearts eyewear and the people who love them.  This brand, founded in 1988 by Richard and Laurie Stark, originated making motorcyle gear, but as their fanbase widened, so did their collections.  This bold and trendy brand is a favorite of both the rich and famous, and the famously rich.

Let’s start with Katie Holmes. Half of one of America’s favorite Hollywood power couples, Katie looks every bit the part in these rock star shield sunglasses.

Katie Holmes sunglasses

Heidi Klum, our favorite German import, bundles up against the cold and protects her eyes with a sporty Aviator style frame. Take a style tip from the queen of the runway and don’t let a little snow rob your style!

Heidi Klum sunglasses

Justin Chambers, one of the resident heart-throbs of Grey’s Anatomy, was caught dressing down in his Chrome Hearts “Erected.” Snow or Sun, keep those eyes covered!

Justin Chambers sunglasses

Dr. 90210 (Robert Ray), the king of Hollywood cosmetic surgery, has been seen wearing his “Beast 3″ while working his rounds. Chrome Hearts go well with his stethoscope, don’t they?

Dr. 90210 Robert Ray sunglasses

Even the Country world is getting in on the Chrome Hearts trend. LeAnn Rimes has been crooning country toons since her early teenage years, but she’s proven she has more edge than we thought. Seen here in the “Double Tip.”

LeAnn Rimes sunglasses

In case you need a second opinion, we have yet another doctor (albeit fictional) in our list. Omar Epps, one of the stars of House, is often seen in his Chrome Hearts glasses.

Omar Epps glasses

In addition to two fictional doctors and a real plastic surgeon, lets round out the list with a fictional plastic surgeon. Nip/Tuck’s Julian McMahon has been spotted in some great Chrome Hearts sunglasses.

Julian McMahon sunglasses

Chrome Hearts most loyal Hollywood devotee? Paris Hilton. Here she is in her favorite, the “Queenie”

Paris Hilton sunglasses

Intrigued? Come out to our trunk show this Saturday, October 8, 2011, and check out the entire collection, including the newest Fall releases! RSVP on our Facebook page.

Closing In on The Closer

March 7th, 2009 | Posted in Celebrity Sunglasses and Eyewear, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear | No Comments
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We’ve been getting tons and tons of emails pouring in asking about the frames that Kyra Sedgwick is wearing. Her hit show “The Closer,” a TNT Original Series, has made its impact getting everyone to try to close in on her frame.

Pictured below, Kyra is wearing her infamous Beausoleil frames. Unfortunately for everyone, her specific frame, model 410 color 300, is not only sold out, but discontinued. Another note to make however is that this frame in fact is originally designed as a sunglass, but the lenses were taken out of it so it could be worn as clear eyeglasses.

Kyra Sedgwick and Zachary Levi wearing Beausoleil Eyewear

Kyra Sedgwick and Zachary Levi wearing Beausoleil Eyewear

 Another celebrity styled into Beausoleil frames is Zachary Levi, who is the star of the upcoming film “Alvin and the Chipmunks: The Squeakuel.” He wears model O365 color 300.

Frederick Beausoleil is a designer out of France and his Beausoleil collection is made in France. The collections is available for purchase at SF Optics.

Mikli Dreams and Star(ck)y Eyes!

February 27th, 2009 | Posted in New Arrivals | No Comments
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This is the day that many have been waiting for. We have finally recieved a large stock shipment of Alain Mikli and Starck frames. The San Francisco Bay Area has been greatly deprived of these collections, and we were sure to jump on the opportunity the second they became available again.

New Alain Mikli and Starck frames - Fresh out of the box!

New Alain Mikli and Starck frames - Fresh out of the box!

New frames from Alain Mikli and Starck

New frames from Alain Mikli and Starck

Aaron sifting through and prepping the new Alain Mikli and Starck frames - making all your Mikli dreams come true.

Aaron sifting through and prepping the new Alain Mikli and Starck frames - making all your Mikli dreams come true.

After Aaron got the Alain Mikli and Starck frames displayed, he couldnt help himself and had to try one on...

After Aaron got the Alain Mikli and Starck frames displayed, he couldn't help himself and had to try one on...

Alain Mikli is one of the most recognized eyewear designers in the industry. His bold and colorful designs offer something funky with the highest standard of quality. The Alain Mikli and Starck collections are well-known to every eyewear connnoisseur, so there really isn’t much more for me to say about them. But for those who aren’t familiar, you better come by the store and try these frames on.

Our 29th Year Anniversary Event

November 26th, 2008 | Posted in Trunk Shows and Events | 2 Comments
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Rigo, Michael, Aaron, Ron, and Alex

Rigo, Michael, Aaron, Ron, and Alex

Thank you to all of you who showed up for our 29th Year Anniversary Sale to celebrate with us, and at the same time, get some incredible deals. Since we promise you a celebrity like makeover experience, I had the pleasure of running around with a camera, harassing you like your very own paparazzi.
Steve the Prada Eyewear Rep

Steve the Prada Eyewear Rep

We had an incredible triple trunk show featuring the entire collections from Prada Eyewear, Persol, and Ray-Ban. Steve the Prada rep, Nicky the Persol rep, and Monique the Ray-Ban rep hung out all day displaying their pieces and showing us the newest of the new.

Monique the Ray-Ban Rep

Monique the Ray-Ban Rep

Nicki the Persol Rep

Nicki the Persol Rep

We had visitors of all sorts…

Remember Lilly? Our friendly pup from The Fine Living TV Network’s Dog Friendly Cities. Well she still loves our doggy treats, especially on our anniversary.

Ron caught in action doing what we do best ... styling...

Ron caught in action doing what we do best ... styling...

Aaron always making people smile...

Aaron always making people smile...

We are clearly the THRILLIST place to be...

We are clearly the 'THRILLIST' place to be...

And although the parents look stylin in Mykita and Robert Marc...

And although the parents look stylin' in Mykita and Robert Marc...

Theyre baby is destined to be the next Ray-Ban posterchild...

Their baby is destined to be the next Ray-Ban posterchild...

As Eyecare Professionals, we occassionally have to get serious and educate you about lens options...

As Eyecare Professionals, we occassionally have to get serious and educate you about lens options...

...But well still keep you entertained and smiling...

...But we'll still keep you entertained and smiling...

And seeing better will never look so good. You can even as Mi. No not me ... Mi!

And seeing better will never look so good. You can even ask Mi. No not me ... Mi!

Hope to see you again soon,

Alex

Kazuo Kawasaki – Fashionably Rimless

November 18th, 2008 | Posted in Celebrity Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear | 1 Comment
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Sarah Palin wearing Kazuo Kawasaki

Sarah Palin wearing Kazuo Kawasaki

Everyone is familiar with the Sarah Palin glasses craze. She set a new trend by bringing class to the Kazuo Kawasaki frames that can be compared to Jackie O’s impact on fashion.

Kazuo Kawaszki is an incredible rimless collection with titanium chasis. You can customize your own shape lens, just as Governor Palin did, to create your own unique look, or use one of Kawasaki’s several pre-designed shapes. The frame hardware is pressure mounted into the lens, ridding you of all the discomforts of screws. This rimless design is fashionable and edgy, yet intelligent.

It’s definately the way to go if you want a pair of durable and comfortable rimless frames. And they definately made the books as an eyewear fashion must-have.

Also, check out Swissflex and 2.5 eyephorics, the sister collections of Kazuo Kawasaki, which are made of surgical plastic!

Kazuo Kawasaki, Swiss Flex, and 2.5 eyephorics are available at SF Optics.

Purchase Sarah Palin’s Kawasaki’s here.

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