The last week of December is one of the busiest here at the store, and not because everyone wants to spend their Christmas money. Most of our clientele wait until the last minute to use their Flex Dollars, creating a giant traffic jam, both here at the store (don’t worry, we love it!), and in processing the claims (I don’t think they love it…). But according to Yahoo Finance, we should all be using our FSA Flex Spending as early in the year as possible. Pretax eyewear is fabulous, but not having to wait for a reimbursement for said eyewear is even more fabulous! Check out more information on why you should spend your Flex Dollars early, and other great money-saving tips by following this link to Yahoo Finance.
eyeglasses
Have Flex Dollars to use? Yahoo Finance explains why not to wait.
February 7th, 2012 | Posted in Blog, The Wise Optician Says... | No CommentsTags: eyeglasses, eyewear, flex dollars, Flex spending, FSA account, prescription glasses, Yahoo Finance
Robert’s Marc of a Celebrity
November 18th, 2011 | Posted in Blog | No CommentsTags: Adrien Brody, celebrity, eyeglasses, Mariah Carey, Matt Damon, Michelle Trachtenberg, Nicole Kidman, P. Diddy, Puff Daddy, Robert Marc, Sean Combs, Sean Puffy Combs, sunglasses
Robert Marc is one of the most popular brands in Hollywood, with fans running the gamit from rap stars to serieous actresses and back again. We’re showcasing just a few of the celebrities who love Robert Marc as much as we do.
We’re starting off the day with P. Diddy. Here he is at the microphone in one of our favorite frames. He probably can’t see that well, given that he’s wearing them indoors, but he sure does look great!
Next, we have Mariah Carey. The new mother of two looks beautiful in a butterfly plastic frame that perfectly suites her face.
Changing pace here a bit, lets take a look at Nicole Kidman in her Robert Marcs. Robert Marc’s classic style so perfectly fits the Aussie’s ladylike look.
Another icon of classic style, Adrien Brody, poses playfully in his Robert Marc plastic aviators.
Here’s one of my personal favorites, Matt Damon. He looks great in anything, but those sunglasses are particularly flattering.
Finally, we finish up with Michelle Trachtenberg. Not quite as big of a name as the others, but these round sunglasses just look so darling on her.
This is just a sampling of the amazing frames by Robert Marc, and the celebrities who love them. Stop by this Saturday, November 19th, for a showing of the full collection, including all of the new styles for the Fall ’11 release!
Persol: 1917 to Today
October 21st, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Persol, Trunk Shows and Events | No CommentsTags: celebrity eyewear, celebrity sunglasses, collections, Daniel Craig, eyeglasses, eyewear, George Clooney, glasses, Italy, James Bond, Julia Roberts, Justin Timberlake, Lindsay Lohan, love, Must Have Designer Sunglasses, Ocean's 12, Orlando Bloom, persol, san francisco optics, Steve McQueen, sunglass trends, sunglasses, trunk show
Persol, an Italian Eyewear company founded in 1917 to make advanced lenses for Italian fighter pilots, has come a long way in its almost century long history. From the aviation experts of the First World War to the celebrities of yesterday and today, Persol has never lacked in aficionados. Lets take a look at some of Persol’s biggest fans.
George Clooney looks great in his Persol 2243-s, but there’s no suprise there.
His Ocean’s 12 costar, the timeless Julia Roberts, also loves Persols, helping to break the “boys only” image.
New Hollywood loves Persol too. Here’s Justin Timberlake bringing sexy back in his favorite pair.
Lindsay Lohan, America’s favorite hot mess, covers her hangover grimace in this popular Persol frame.
Orlando Bloom wears the same frame, but in a lighter color. And with less hopelessness on his face.
Even James Bond wears Persols.
Lastly, the most iconic Persol wearer, and my persomal favorite, Steve McQueen.
No matter what your look or style, Persol has a frame for you. Come find it at our Trunk Show this Saturday, October 22, 2011.
Chanel Envy
October 21st, 2011 | Posted in * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Chanel, Must Have Designer Sunglasses, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events | No CommentsTags: alex feldman, Anne Hathaway, Audrey Hepburn, Breakfast at Tiffany's, britney spears, celebrity eyewear, celebrity sunglasses, chanel, Coco Chanel, collections, Dita Von Teese, Elin Nordegren, Elin Woods, eyeglasses, eyewear, glasses, Holly Golightly, Jennifer Love Hewitt, Jenny McCarthy, Lady Gaga, love, Marilyn Manson, Must Have Designer Sunglasses, san francisco optics, sunglass trends, sunglasses, Tiger Woods
Chanel. Just the one word is enough to bring to mind images of timeless beauty, classic style, and groundbreaking fashion. Chanel means many things to many people, but to us, it means flawless style.
Even pushed back on Anne Hathaway’s head, her Chanel 5012′s make a statement.
Britney saves a bad hair day with an awesome shield frame.
Dita Von Teese has such a wonderful vintage style that Chanel works perfectly to compliment. Here she is in her 4180s.
The former Mrs. Woods also has a perfect Chanel frame for her style, sporty but elegant.
Jennifer Love Hewitt uses her Chanel model 5138 to channel Holly Golightly.
Jenny McCarthy, one of our staff favorites, also loves Chanel. In this picture, she’s being styled here at SF Optics by our very own Alex Feldman.
Now for our suprise guest, Lady GaGa. She may not be the most obvious Chanel wearer, but she coaxes a new vibe from a classic frame.
Coco Chanel really knew what she was doing all those years ago, and her legacy has been continued by the wonderful designers that do her work today. For any style, classic and understated, or edgy and fierce, Chanel has a perfect frame. Come see the entire collection, including all the new Fall 2011 styles, at our Private Fitting this Saturday, October 22, 2011.
l.a. Eyeworks Frames Famous Faces
September 29th, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Eyewear Accessories, New Arrivals, Trunk Shows and Events | No CommentsTags: Andy Warhol, ben stiller, celebrity, celebrity eyewear, colorful frames, elton john, Elvis Costello, eyeglasses, eyewear, Justin Beiber, l.a.Eyeworks, love, Madonna, MTV VMAs, sunglasses, the Factory, trunk show
l.a. Eyeworks, the brainchild of two women who couldn’t find the funky eyeglasses they craved, has attracted it’s share of celebrities over the years. From the first famous ad in Andy Warhol’s Interview, to the famous devotees of today, this independent eyewear company has framed some pretty famous faces.
Andy Warhol was indispensible in the creation of the image of this company, and it’s no wonder. l.a. Eyeworks is perfect for the Factory.
Elvis Costello was spotted in his Blue Abbey frame, which is a fairly traditional shape, taken to the next level with that great, funky color.
Ben Stiller’s Mason is a perfect fit for him, and brings an extra something special.
Elton John is one of the biggest fans of l.a. Eyeworks and has several pairs in his collection. He even wore a pair to his wedding. Here he is in his O’Connell frame.
Check out the pattern on these bold beauties worn by Madonna.
A pattern like that will get you noticed.
Even Justin Beiber has the fever for his l.a. Eyeworks frames. Here he is wearing Bent in a commercial for the MTV VMAs.
The evidence is clear. If you want to be framed by eyewear as unique as you are, be sure to check out the l.a. Eyeworks Trunk Show on Saturday, October 1, 2011 at SF Optics featuring the most recent Fall ’11 collection!
Starck Eyes Eyewear Trunk Show
July 29th, 2011 | Posted in Blog, Must Have Mens Sunglasses and Eyewear, New Arrivals, Trunk Shows and Events | No CommentsTags: aluminum glasses, eyeglasses, new eyewear styles, new eyewear trends, san francisco events, starck, Starck Eyes, starck eyewear, sunglasses, things to do in San Francisco, trunk show
Tomorrow, Saturday, July 30th, we will be having a trunk show featuring the entire Starck Eyes eyewear collection.
Come in for $100 off your purchase plus free U/V and scratch coating on your lenses!
The British design guru, Phillipe Starck, used his design creativity and technical expertise to create a new concept in optics. Because sight is the most essential of our senses, Starck invented the eyes of the future. The Starck Eyes collection is practical and pleasurable in a “Biovision” – a concept that takes its inspiration from human beings and is dedicated to their well-being. Phillipe Starck believes that everyday objects have a soul of their own, which is why he continually strives to forge new relationships between man and matter. The object surrenders its material substance to return to its original purpose: human fulfillment. He has expressed this contemporary vision of “Biodesign” in a wide array of industrial and architectural objects, including home furnishings, motorcycles and now eyeglasses.
“I think the line of eyeglasses frames I developed is an absolutely perfect example of the non-product of the future: a combination of advanced technology and freedom shaped by a philosophy that less is more.” -Phillipe Starck.
Starck created a replacement for the conventional screw-hinge with a biomechanical hinge which provides multi-directional freedom of movement called “Biolink” – a human micro-clavicle. It is modeled after the natural intelligence of the human shoulder, which shares the same multi-directional freedom of movement. The absence of screws within the hinge assures constant pressure of the temples, providing better comfort and durability. Phillipe Starck uses material of the future to create his eyewear styles: Aluminum, Titanium, Acetate – “All of the factors that allow an object to be structurally and stylistically modern.”
Other exciting news at SF Optics:
We are now the official rock stars of the Marina for Chrome Hearts Eyewear!
The funky styles of LA Eyeworks and the bling-favorite Judith Leiber have also joined our family.
Stop by our store, enjoy the trunk show, and check out all the amazing new lines and inventory that we have brought in to keep you looking and seeing great!
Spring/Summer 2011 Gold & Wood Trunk Show
May 12th, 2011 | Posted in Blog, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, New Arrivals, Newsletters, Trunk Shows and Events | No CommentsTags: buffalo horn glasses, eyeglasses, eyewear, Gold & Wood, luxury glasses, new releases, rimless glasses, san francisco optics, sf optics, spring collection, sunglasses, trunk show, wood glasses
For all of you that are fans of true luxury, come check out our Trunk Show on Saturday, May 14, 2011 featuring the sensational buffalo horn and exotic wood styles of Gold-&-Wood eyewear. Be the first to see the new release!
RSVP on our Facebook Page by clicking here.
SF Optics Features Latest Eyewear Trends on Malou Review
March 14th, 2011 | Posted in Blog, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, New Arrivals | No CommentsTags: alexander daas, eyeglasses, eyewear, eyewear styles, eyewear trends, fashion, Malou Nubla, Malou Review, Mykita, oliver peoples, Paul Smith, Robert Marc, sunglass styles, sunglass trends, sunglasses
SF Optics was recently featured on Malou Review, a television show hosted by Malou Nubla on KTVU Fox Channel 2. Alex Feldman revealed the latest eyewear trends showing new limited edition frames from ALEXANDER DAAS, Robert Marc, and MYKITA, as well as new styles from Oliver Peoples, Paul Smith, and more. Check out the Robert Marc sunglasses with 18k gold mirrored lenses or MYKITA’s limited edition mirrored sunglass set.
Celebrity Star Wars at SF Optics
December 13th, 2010 | Posted in As Seen In ..., Blog, Celebrity Sunglasses and Eyewear | No CommentsTags: celebrity glasses, Chewbacca, eyeglasses, eyewear, Peter Mayhew, spectacles, Star Wars
Northside San Francisco caught Peter Mayhew, the actor who played Chewbacca in the Star Wars films, getting styled into eyeglasses at SF Optics!
See a clipping of the feature from the Northside November 2010 issue, or read it on NorthsideSF.com by clicking on the feature below.
S.F. OPTICS FEELS THE FORCE
Peter Mayhew (left), who played Chewbacca the Wookie in the Star Wars’ films, stopped in at San Francisco Optics on Chestnut Street for new glasses from owner Alex Feldman.
Glasses Worthy of a Rockefeller
March 14th, 2010 | Posted in * Men's Eyeglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Mens Sunglasses and Eyewear, Ray-Ban, Shop Online | 3 CommentsTags: Christian Karl Gerhartsreiter glasses, Clark Rockefeller, Clark Rockefeller eyeglasses, Clark Rockefeller glasses, eyeglasses, geek chic, glasses, ray-ban, Sandra Boss, thick glasses, Wayfarer, Who is Clark Rockefeller?
Tonight, the long awaited Lifetime premiere of “Who is Clark Rockefeller?” starring Eric McCormack as Clark Rockefeller and Sherry Stringfield as his wife and successful business consultant Sandra Boss, aired. But the true star of the movie are the large black thick rimmed plastic glasses worn by Clark Rockefeller.
For those that don’t recall this true story which not too long ago was the big news in the headlines, Christian Karl Gerhartsreiter, a German man who immigrated to the United States in 1979, used many different aliases over the years, Clark Rockefeller being his most recent. For many years, he kept himself in the circle of high society posing as an heir to the Rockefeller name, during which time he married Sandra Boss and had a child with her. During their recent divorce, he kidnapped his daughter, and the truth about his identity came out. He kept up the longest running con known, but now is in prison for the kidnapping, and is under suspicion for a double homicide from the past when he was living under one of his other aliases.
This whole story makes his choice of glasses that much more interesting. The ‘geek chic’ look that he took on with his frames is quite similar to the look of Clark Kent – Superman’s secret identity. And interestingly enough, the name that Christian Karl Gerhartsreiter made up to go along with the famous surname Rockefeller just so happened to be Clark. Was this his way of associating himself with Clark Kent, a master of multiple identities?
Regardless, the geek chic look is definitely one of the biggest fashion trends right now, and Clark Rockefeller found a great use for the Ray-Ban Wayfarer aside from being a sunglass. Pop out those sun lenses and put in a pair of clear lenses, and now your Wayfarer is the ultimate ‘geek chic’ frame. Whether you want to be a hero disguised as a nerd, or a con man disguised as high society wealth, the Ray-Ban Wayfarer can give you that look.
You can purchase the Ray-Ban Wayfarer here.
Prices include shipping in the United States and applicable taxes.
The real Clark Rockefeller wearing glasses (left)
and Eric McCormack in glasses portraying Clark Rockefeller (right):
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