glasses

All Eyes on SF Optics

April 11th, 2009 | Posted in As Seen In ... | No Comments
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On April 3rd, 2009, Examiner.com did a feature on us written by Dino-Ray Ramos. Check it out:

All Eyes on SF Optics

The streets of the Marina have a small town feel with eclectic charm that still resonates the aura of San Francisco. On a nice day, this is, by far the place to be – and what better way to enjoy a sunny day in the Marina than with a nice pair of sunglasses (or a pair of regular spectacles at that) from SF’s swanky boutique of specs, SF Optics.

The name of the shop may sound like an ordinary place to get some shades, but don’t let the name fool you. Under the tutelage of Alex Feldman, SF Optics has the fashionable mainstays in the world of glasses (Chanel, Gucci, Robert Marc, Prada, Marc Jacobs), but they up the ante and then some with pieces that are unique and will rest on your head with style.

Brands like Gold & Wood combine a sense of nostalgia with urban flair via frames made out of actual wood. But it’s the Ete glasses that will pull you in, the frames encase feathers – yes you heard that right – FEATHERS. But don’t worry, no birds were harmed in making the glasses.

If these uber-chic glasses aren’t your cup of tea SF Optics has a buffet of specs you can choose from including in-vogue Ray Ban wayfarers and aviators of all types (a necessity in everyone’s accessory arsenal). Their newest Oliver Peoples collection is indeed the hot item of the moment. Modeled by their newest poster gal Zooey Deschanel, the new line is sealed with a kiss by the actress – literally. Each pair has a “kiss” from the beautiful Zooey.

http://www.examiner.com/x-508-SF-Fashion-Examiner~y2009m4d3-All-eyes-on-SF-Optics

Examiner.com Editorial - April 09

Examiner.com Editorial - April '09

Glasses can solve ALMOST all your problems…

March 13th, 2009 | Posted in Jokes | No Comments
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A woman walks in a store to return a pair of eyeglasses that she had purchased for her husband a week before.

“What seems to be the problem, madam?”

“I’m returning these glasses I bought for my husband. He’s still not seeing things my way.”

‘Catchy’ Glasses for Cooking

November 26th, 2008 | Posted in The Wise Optician Says... | 2 Comments
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Thanksgiving is right around the corner and I must say it’s probably one of my favorite holidays of the year. Why? How often do you get to have such an extravagant dinner (well, in my case, sometimes even 2 or 3 … or maybe 4 – yeah I gain weight at the end of November)?

So I’ve been building up my appetite, excited for the big day, and I got to thinking about all the effort that goes into the kitchen to prepare Thanksgiving dinner. There are so many foods and courses involved, and it must be a mess in the kitchen getting it all together. And slowly my mind wandered towards one of my favorite subjects…the eye.

I remember once when I was younger, maybe high school age, I was frying a chicken breast on the stove. I must have turned the heat up a little too high and suddenly the oil started shooting out of the pan. A drop landed on my arm and it was pretty painful. I was barely even able to get to the handle of the pan to remove it from the heat because there was so much oil spraying. I can only imagine how painful and damaging it would have been if a drop of hot oil had gotten into my eye!

I decided to go back to my roots and conduct a little research, only to discover that according to the American Academy of Ophthalmology (AAO), half of all eye injuries occur doing everyday chores, a major one being cooking. You could be starting off your morning with the regular routine of frying bacon and end up being one of the 2.5 million eye injuries that Americans suffer annually (this number is reported by the new Eye Injury Snapshot, a clinical survey of eye injuries across the United States).

So my thoughts went from yummy turkey to ‘catchy’ glasses. Aside from improving ones vision, not only can glasses be fun and stylish, but they can literally be ‘catchy’ by protecting the eyes and blocking hot oil shooting from a pan. Just recently, in July 2008, The American Academy of Ophthalmology and the American Society of Ocular Trauma announced a recommendation that every household should have at least one pair of ANSI-approved protective eyewear to be worn when doing project or activities that could create a risk for eye injuries, including cooking.

For those that are style sensitive, or perhaps in a situation cooking in public, ANSI-approved protective eyewear might not sound like the most exciting idea. Well, now you have one more excellent reason to wear your eyeglasses while cooking. And if you don’t have a prescription, now you have a great excuse to get that frame you love with plano lenses. The fact is that having a frame with lenses in front of your eyes will create a barrier that is better than nothing, and allow you to cook more safely while looking great.

Have a Happy Thanksgiving, and be safe with cooking glasses!

- Alex Feldman

Safety Note: If an eye injury occurs, see an ophthalmologist or go to the emergency room immediately, even if the eye injury appears minor. Delaying medical attention can result in permanent vision loss or blindness.

Kazuo Kawasaki – Fashionably Rimless

November 18th, 2008 | Posted in Celebrity Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear | 1 Comment
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Sarah Palin wearing Kazuo Kawasaki

Sarah Palin wearing Kazuo Kawasaki

Everyone is familiar with the Sarah Palin glasses craze. She set a new trend by bringing class to the Kazuo Kawasaki frames that can be compared to Jackie O’s impact on fashion.

Kazuo Kawaszki is an incredible rimless collection with titanium chasis. You can customize your own shape lens, just as Governor Palin did, to create your own unique look, or use one of Kawasaki’s several pre-designed shapes. The frame hardware is pressure mounted into the lens, ridding you of all the discomforts of screws. This rimless design is fashionable and edgy, yet intelligent.

It’s definately the way to go if you want a pair of durable and comfortable rimless frames. And they definately made the books as an eyewear fashion must-have.

Also, check out Swissflex and 2.5 eyephorics, the sister collections of Kazuo Kawasaki, which are made of surgical plastic!

Kazuo Kawasaki, Swiss Flex, and 2.5 eyephorics are available at SF Optics.

Purchase Sarah Palin’s Kawasaki’s here.

Contact Us

PHONE: 415.922.7500 FAX: 415.771.8750 E-MAIL: info@sfoptics.com

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San Francisco Optics has been recognized as one of the leading optical stores in the Bay Area, servicing all of the following locations:

San Francisco County: The Marina, Nob Hill, Noe Valley, Haight Street, Sunset, Richmond, Inner Sunset, Castro, Mission District, Financial District, Fisherman's Wharf, North Beach, Pacific Heights, Laurel Heights, Fillmore, Chinatown, Union Square, SOMA, South Beach, Polk Street, Russian Hill, South of Market. North County: Marin, Napa County, Solano County, Fairfield, Martinez, Golden Gate Bridge, Sausalito, Alcatraz, Belvedere, Carmel Valley. Peninsula: Half Moon Bay, San Mateo, Redwood City, Santa Clara County, Palo Alto, Woodside, Portola Valley, Atherton, Foster City, Mountain View, Hillsborough, Menlo Park, Stanford, San Bruno, San Mateo, San Carlos, South San Francisco, Burlingame, Colma, Daly City, Brisbane, Belmont, Pacifica, Bay Area Glasses, Sunglasses in San Francisco, Celebrity Glasses in SF, Celebrity Eyewear. East Bay: Emeryville, Oakland, Berkeley, Fremont, Richmond, Moraga, Lafayette, Orinda, Walnut Creek, Concord, Danville, Diablo, Walnut Creek, Pittsburg, Antioch, Hayward, Castro Valley, Union City, Newark, El Cerrito, Piedmont, Livermore Valley. San Jose and Silicon Valley: Santa Clara, Milpitas, Cupertino, Sunnyvale, Palo Alto, Mountain View, San Jose. West Coast, Midwest, East Coast: New York: Manhattan, Brooklyn, New York City; Florida, Philadelphia, Chicago, Illinois, Arizona, Las Vegas, Nevada, Washington, Texas. Worldwide: Canada, London, England, Italy, France, Israel, Mexico, Germany, Sweden, and more.