No matter what your look or style, Persol has a frame for you. Come find it at our Trunk Show this Saturday, October 22, 2011.

Let’s start with Katie Holmes. Half of one of America’s favorite Hollywood power couples, Katie looks every bit the part in these rock star shield sunglasses.

Heidi Klum, our favorite German import, bundles up against the cold and protects her eyes with a sporty Aviator style frame. Take a style tip from the queen of the runway and don’t let a little snow rob your style!

Justin Chambers, one of the resident heart-throbs of Grey’s Anatomy, was caught dressing down in his Chrome Hearts “Erected.” Snow or Sun, keep those eyes covered!

Dr. 90210 (Robert Ray), the king of Hollywood cosmetic surgery, has been seen wearing his “Beast 3″ while working his rounds. Chrome Hearts go well with his stethoscope, don’t they?

Even the Country world is getting in on the Chrome Hearts trend. LeAnn Rimes has been crooning country toons since her early teenage years, but she’s proven she has more edge than we thought. Seen here in the “Double Tip.”

In case you need a second opinion, we have yet another doctor (albeit fictional) in our list. Omar Epps, one of the stars of House, is often seen in his Chrome Hearts glasses.

In addition to two fictional doctors and a real plastic surgeon, lets round out the list with a fictional plastic surgeon. Nip/Tuck’s Julian McMahon has been spotted in some great Chrome Hearts sunglasses.

Chrome Hearts most loyal Hollywood devotee? Paris Hilton. Here she is in her favorite, the “Queenie”

Intrigued? Come out to our trunk show this Saturday, October 8, 2011, and check out the entire collection, including the newest Fall releases! RSVP on our Facebook page.

For those that don’t recall this true story which not too long ago was the big news in the headlines, Christian Karl Gerhartsreiter, a German man who immigrated to the United States in 1979, used many different aliases over the years, Clark Rockefeller being his most recent. For many years, he kept himself in the circle of high society posing as an heir to the Rockefeller name, during which time he married Sandra Boss and had a child with her. During their recent divorce, he kidnapped his daughter, and the truth about his identity came out. He kept up the longest running con known, but now is in prison for the kidnapping, and is under suspicion for a double homicide from the past when he was living under one of his other aliases.

This whole story makes his choice of glasses that much more interesting. The ‘geek chic’ look that he took on with his frames is quite similar to the look of Clark Kent – Superman’s secret identity. And interestingly enough, the name that Christian Karl Gerhartsreiter made up to go along with the famous surname Rockefeller just so happened to be Clark. Was this his way of associating himself with Clark Kent, a master of multiple identities?

Regardless, the geek chic look is definitely one of the biggest fashion trends right now, and Clark Rockefeller found a great use for the Ray-Ban Wayfarer aside from being a sunglass. Pop out those sun lenses and put in a pair of clear lenses, and now your Wayfarer is the ultimate ‘geek chic’ frame. Whether you want to be a hero disguised as a nerd, or a con man disguised as high society wealth, the Ray-Ban Wayfarer can give you that look.

You can purchase the Ray-Ban Wayfarer here.
Prices include shipping in the United States and applicable taxes.

All Eyes on SF Optics

The streets of the Marina have a small town feel with eclectic charm that still resonates the aura of San Francisco. On a nice day, this is, by far the place to be – and what better way to enjoy a sunny day in the Marina than with a nice pair of sunglasses (or a pair of regular spectacles at that) from SF’s swanky boutique of specs, SF Optics.

The name of the shop may sound like an ordinary place to get some shades, but don’t let the name fool you. Under the tutelage of Alex Feldman, SF Optics has the fashionable mainstays in the world of glasses (Chanel, Gucci, Robert Marc, Prada, Marc Jacobs), but they up the ante and then some with pieces that are unique and will rest on your head with style.

Brands like Gold & Wood combine a sense of nostalgia with urban flair via frames made out of actual wood. But it’s the Ete glasses that will pull you in, the frames encase feathers – yes you heard that right – FEATHERS. But don’t worry, no birds were harmed in making the glasses.

If these uber-chic glasses aren’t your cup of tea SF Optics has a buffet of specs you can choose from including in-vogue Ray Ban wayfarers and aviators of all types (a necessity in everyone’s accessory arsenal). Their newest Oliver Peoples collection is indeed the hot item of the moment. Modeled by their newest poster gal Zooey Deschanel, the new line is sealed with a kiss by the actress – literally. Each pair has a “kiss” from the beautiful Zooey.

http://www.examiner.com/x-508-SF-Fashion-Examiner~y2009m4d3-All-eyes-on-SF-Optics

Examiner.com Editorial - April '09

“What seems to be the problem, madam?”

“I’m returning these glasses I bought for my husband. He’s still not seeing things my way.”

So I’ve been building up my appetite, excited for the big day, and I got to thinking about all the effort that goes into the kitchen to prepare Thanksgiving dinner. There are so many foods and courses involved, and it must be a mess in the kitchen getting it all together. And slowly my mind wandered towards one of my favorite subjects…the eye.

I remember once when I was younger, maybe high school age, I was frying a chicken breast on the stove. I must have turned the heat up a little too high and suddenly the oil started shooting out of the pan. A drop landed on my arm and it was pretty painful. I was barely even able to get to the handle of the pan to remove it from the heat because there was so much oil spraying. I can only imagine how painful and damaging it would have been if a drop of hot oil had gotten into my eye!

I decided to go back to my roots and conduct a little research, only to discover that according to the American Academy of Ophthalmology (AAO), half of all eye injuries occur doing everyday chores, a major one being cooking. You could be starting off your morning with the regular routine of frying bacon and end up being one of the 2.5 million eye injuries that Americans suffer annually (this number is reported by the new Eye Injury Snapshot, a clinical survey of eye injuries across the United States).

So my thoughts went from yummy turkey to ‘catchy’ glasses. Aside from improving ones vision, not only can glasses be fun and stylish, but they can literally be ‘catchy’ by protecting the eyes and blocking hot oil shooting from a pan. Just recently, in July 2008, The American Academy of Ophthalmology and the American Society of Ocular Trauma announced a recommendation that every household should have at least one pair of ANSI-approved protective eyewear to be worn when doing project or activities that could create a risk for eye injuries, including cooking.

For those that are style sensitive, or perhaps in a situation cooking in public, ANSI-approved protective eyewear might not sound like the most exciting idea. Well, now you have one more excellent reason to wear your eyeglasses while cooking. And if you don’t have a prescription, now you have a great excuse to get that frame you love with plano lenses. The fact is that having a frame with lenses in front of your eyes will create a barrier that is better than nothing, and allow you to cook more safely while looking great.

Have a Happy Thanksgiving, and be safe with cooking glasses!

- Alex Feldman

Safety Note: If an eye injury occurs, see an ophthalmologist or go to the emergency room immediately, even if the eye injury appears minor. Delaying medical attention can result in permanent vision loss or blindness.

Sarah Palin wearing Kazuo Kawasaki

Everyone is familiar with the Sarah Palin glasses craze. She set a new trend by bringing class to the Kazuo Kawasaki frames that can be compared to Jackie O’s impact on fashion.

Kazuo Kawaszki is an incredible rimless collection with titanium chasis. You can customize your own shape lens, just as Governor Palin did, to create your own unique look, or use one of Kawasaki’s several pre-designed shapes. The frame hardware is pressure mounted into the lens, ridding you of all the discomforts of screws. This rimless design is fashionable and edgy, yet intelligent.

It’s definately the way to go if you want a pair of durable and comfortable rimless frames. And they definately made the books as an eyewear fashion must-have.

Also, check out Swissflex and 2.5 eyephorics, the sister collections of Kazuo Kawasaki, which are made of surgical plastic!

Kazuo Kawasaki, Swiss Flex, and 2.5 eyephorics are available at SF Optics.

Purchase Sarah Palin’s Kawasaki’s here.