optics
April 11th, 2009 | Posted in As Seen In ... | No Comments
Tags: alex feldman, april 3rd, chanel, glasses, gold, gucci, mainstays, marc jacobs, nice day, optics, prada, san francisco, shades, spectacles, sunglasses, sunny day, tutelage
On April 3rd, 2009, Examiner.com did a feature on us written by Dino-Ray Ramos. Check it out:
All Eyes on SF Optics
The streets of the Marina have a small town feel with eclectic charm that still resonates the aura of San Francisco. On a nice day, this is, by far the place to be – and what better way to enjoy a sunny day in the Marina than with a nice pair of sunglasses (or a pair of regular spectacles at that) from SF’s swanky boutique of specs, SF Optics.
The name of the shop may sound like an ordinary place to get some shades, but don’t let the name fool you. Under the tutelage of Alex Feldman, SF Optics has the fashionable mainstays in the world of glasses (Chanel, Gucci, Robert Marc, Prada, Marc Jacobs), but they up the ante and then some with pieces that are unique and will rest on your head with style.
Brands like Gold & Wood combine a sense of nostalgia with urban flair via frames made out of actual wood. But it’s the Ete glasses that will pull you in, the frames encase feathers – yes you heard that right – FEATHERS. But don’t worry, no birds were harmed in making the glasses.
If these uber-chic glasses aren’t your cup of tea SF Optics has a buffet of specs you can choose from including in-vogue Ray Ban wayfarers and aviators of all types (a necessity in everyone’s accessory arsenal). Their newest Oliver Peoples collection is indeed the hot item of the moment. Modeled by their newest poster gal Zooey Deschanel, the new line is sealed with a kiss by the actress – literally. Each pair has a “kiss” from the beautiful Zooey.
http://www.examiner.com/x-508-SF-Fashion-Examiner~y2009m4d3-All-eyes-on-SF-Optics

Examiner.com Editorial - April '09
March 7th, 2009 | Posted in Celebrity Sunglasses and Eyewear, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear | No Comments
Tags: alvin and the chipmunks, beausoleil eyewear, celebrity, chipmunks, collections, eyeglasses, eyewear, frame model, kira sedgwick, kyra sedgwick, optics, sunglass, tnt, upcoming film, zachary levi
We’ve been getting tons and tons of emails pouring in asking about the frames that Kyra Sedgwick is wearing. Her hit show “The Closer,” a TNT Original Series, has made its impact getting everyone to try to close in on her frame.
Pictured below, Kyra is wearing her infamous Beausoleil frames. Unfortunately for everyone, her specific frame, model 410 color 300, is not only sold out, but discontinued. Another note to make however is that this frame in fact is originally designed as a sunglass, but the lenses were taken out of it so it could be worn as clear eyeglasses.

Kyra Sedgwick and Zachary Levi wearing Beausoleil Eyewear
Another celebrity styled into Beausoleil frames is Zachary Levi, who is the star of the upcoming film “Alvin and the Chipmunks: The Squeakuel.” He wears model O365 color 300.
Frederick Beausoleil is a designer out of France and his Beausoleil collection is made in France. The collections is available for purchase at SF Optics.
December 4th, 2008 | Posted in Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear | No Comments
Tags: barack obama, ebony magazine, jfk's sunglasses, john f kennedy, obama's sunglasses, optics, ray ban 3217, ray ban wayfarer, ray ban wayfarers, ray bans, ray-ban, sun, sun glasses, sunglasses

Barack Obama wearing Ray-Bans on the cover of Ebony Magazine
No, not Ray Ban … Ray-Ban! As in the sunglasses.
Throughout his campaign, Ray-Bans were Obama’s choice for protection from the sun. He wears model 3217.
They help him with the cool factor and they are definitely an All-American look.

John F. Kennedy wearing Ray-Ban Wayfarer
Going back in time, you’ll find that John F. Kennedy also chose Ray-Ban, wearing the Wayfarers.
So perhaps if you wear Ray-Bans, you too can be elected president ; )
Barack Obama’s Ray-Ban 3217 can be ordered from SF Optics.
Ray-Ban Wayfarers can be ordered from SF Optics directly online here.
December 3rd, 2008 | Posted in Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Womens Sunglasses and Eyewear | 1 Comment
Tags: angelica, britney spears, britney spears eye glasses, britney spears eyeglasses, britney spears eyewear, britney spears sun glasses, britney spears sunglasses, celebrity eyeglasses, celebrity eyewear, celebrity sunglasses, eyeglasses, ford, love, optics, sunglasses, tom ford

Britney Spears wearing Tom Ford Whitney
Britney Spears loves her Tom Ford frames! And not just one, but two of them.
Although the Whitney has been a big hit for a while, she still wears hers.


Britney Spears wearing Tom Ford Angelica
She also shows Tom her love with the Angelica.

Tom Ford sunglasses and eyeglasses are available at SF Optics.
November 21st, 2008 | Posted in As Seen In ... | No Comments
Tags: anniversary celebration, big time, email, emailer, major cities, online editorial, online recommendations, optics, recommendations, reputation, san francisco optics, san francisco optics on chestnut, sf optics, thrillist, time check, year anniversary
So we know our 29th Year Anniversary celebration is a significant event, but when we discovered that Thrillist.com found it worthy of mentioning in their emailer and website on Wednesday, November 19th, we knew we made the big time. Check out their plug of SF Optics: http://www.thrillist.com/sales/holiday-sale-sf-optics
For those of you not in the know, Thrillist is a daily online editorial (and they send a daily email) with editions in several major cities. They give recommendations for all the best things and have built quite a reputation. If you are not subscribed, then you are missing out.
November 18th, 2008 | Posted in Celebrity Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear | 1 Comment
Tags: 2.5 eyephorics, collections, eyephorics, eyewear fashion, glasses, governor palin, Italee Optics, Jackie O, Kazuo Kawasaki, new trend, optics, rimless frames, sarah palin, sarah palin fashion, sarah palin glasses, screws, shape, shapes, Swiss Flex, swissflex, titanium

Sarah Palin wearing Kazuo Kawasaki
Everyone is familiar with the Sarah Palin glasses craze. She set a new trend by bringing class to the Kazuo Kawasaki frames that can be compared to Jackie O’s impact on fashion.
Kazuo Kawaszki is an incredible rimless collection with titanium chasis. You can customize your own shape lens, just as Governor Palin did, to create your own unique look, or use one of Kawasaki’s several pre-designed shapes. The frame hardware is pressure mounted into the lens, ridding you of all the discomforts of screws. This rimless design is fashionable and edgy, yet intelligent.
It’s definately the way to go if you want a pair of durable and comfortable rimless frames. And they definately made the books as an eyewear fashion must-have.
Also, check out Swissflex and 2.5 eyephorics, the sister collections of Kazuo Kawasaki, which are made of surgical plastic!
Kazuo Kawasaki, Swiss Flex, and 2.5 eyephorics are available at SF Optics.
Purchase Sarah Palin’s Kawasaki’s here.

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San Francisco Optics has been recognized as one of the leading optical stores
in the Bay Area, servicing all of the following locations:
San Francisco County: The Marina, Nob Hill, Noe Valley, Haight Street,
Sunset, Richmond, Inner Sunset, Castro, Mission District, Financial
District, Fisherman's Wharf, North Beach, Pacific Heights, Laurel
Heights, Fillmore, Chinatown, Union Square, SOMA, South Beach, Polk
Street, Russian Hill, South of Market. North County: Marin, Napa County, Solano County,
Fairfield, Martinez, Golden Gate Bridge, Sausalito, Alcatraz, Belvedere,
Carmel Valley. Peninsula: Half Moon Bay, San Mateo, Redwood City,
Santa Clara County, Palo Alto, Woodside, Portola Valley, Atherton,
Foster City, Mountain View, Hillsborough, Menlo Park, Stanford, San
Bruno, San Mateo, San Carlos, South San Francisco, Burlingame, Colma,
Daly City, Brisbane, Belmont, Pacifica, Bay Area Glasses, Sunglasses in
San Francisco, Celebrity Glasses in SF, Celebrity Eyewear. East Bay:
Emeryville, Oakland, Berkeley, Fremont, Richmond, Moraga, Lafayette,
Orinda, Walnut Creek, Concord, Danville, Diablo, Walnut Creek, Pittsburg,
Antioch, Hayward, Castro Valley, Union City, Newark, El Cerrito,
Piedmont, Livermore Valley. San Jose and Silicon Valley: Santa Clara,
Milpitas, Cupertino, Sunnyvale, Palo Alto, Mountain View, San Jose.
West Coast, Midwest, East Coast: New York: Manhattan, Brooklyn, New York City; Florida, Philadelphia, Chicago, Illinois, Arizona, Las Vegas, Nevada, Washington, Texas. Worldwide: Canada, London, England, Italy, France, Israel, Mexico, Germany, Sweden, and more.