persol

Persol: 1917 to Today

October 21st, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Persol, Trunk Shows and Events | No Comments
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Persol, an Italian Eyewear company founded in 1917 to make advanced lenses for Italian fighter pilots, has come a long way in its almost century long history. From the aviation experts of the First World War to the celebrities of yesterday and today, Persol has never lacked in aficionados. Lets take a look at some of Persol’s biggest fans.


George Clooney looks great in his Persol 2243-s, but there’s no suprise there.

Want his look? We can provide the sunglasses, but you have to bring the swagger.

His Ocean’s 12 costar, the timeless Julia Roberts, also loves Persols, helping to break the “boys only” image.

Julia and an unusual, closed-mouth smile.

New Hollywood loves Persol too. Here’s Justin Timberlake bringing sexy back in his favorite pair.

Justin, I love you. Let's get married and live in a wonderland of fedoras and sunglasses.

Lindsay Lohan, America’s favorite hot mess, covers her hangover grimace in this popular Persol frame.

It's ok, Lindsay. Coffee, orange juice, and a few cigarettes will set you right.

Orlando Bloom wears the same frame, but in a lighter color. And with less hopelessness on his face.

The one frame to rule them all...

Even James Bond wears Persols.

Ok, it's Daniel Craig, but whatever

Lastly, the most iconic Persol wearer, and my persomal favorite, Steve McQueen.

Look at him.  You can almost smell the manliness.

No matter what your look or style, Persol has a frame for you. Come find it at our Trunk Show this Saturday, October 22, 2011.

Sammy Hagar Goes Cabo Wabo for SF Optics!

June 30th, 2010 | Posted in * Men's Sunglasses *, Barton Perreira, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Persol, Salt, Shop Online | 7 Comments
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Sammy Hagar, The Red Rocker – a rock and roll icon!

Why?

1) He made it to the mainstream as the frontman for one of the biggest American rock bands ever – Van Halen.
2) After over a decade of that, he continues to rock Sans-Halen with his solo band The Waboritas and with his band Chickenfoot.
3) He founded one of the most popular nightclubs / restaurants – Cabo Wabo Cantinas – a favorite spot in Cabo San Lucas, Lake Tahoe, and Las Vegas!
4) He gets you tipsy with his brand of premium tequila – Cabo Wabo Tequila.
5) And finally … he gets styled in his eyewear at SF Optics!

That’s right Red Rocker fans! Sammy Hagar just stopped in and got styled in four new pairs of shades!

If you want to be a Red Rocker, here’s the exclusive low down on Sammy Hagar’s sunglasses:

Sammy Hagar got styled in Salt sunglasses, model Stuart, color Shiny Walnut. The Salt sunglasses are stylish and have great polarized sun lenses. They are great for the beach and other activities when it’s really bright since the polarized lenses cut out a lot of the glare.


Sammy Hagar got styled in Barton Perreira sunglasses, model Altair, color Silver with Eden lenses. The Barton Perreira sunglasses are chic with a trendy modified aviator shape. They are great when you just need a cool pair of sunnies to hang out on the strip and eat some lunch, hit the cafe, or go shopping … or when you’re drinking tequila at Cabo Wabo!


Sammy Hagar got styled in Robert Marc sunglasses, model 743, color 267. The Robert Marc sunglasses are trendy yet elegent. The gradient lenses make them perfect for that not so sunny day. Even when the sun is not bright, you must protect your eyes from the UV, and these lenses are perfect for that!


Sammy Hagar got styled in Persol sunglasses, model 2961s, color 811/31. The Persol sunglasses are a great piece to fill the plastic void. Sammy Hagar obviously appreciates the art of accessorizing, and with the other three sunglasses being metal, the fourth had to be plastic to come full circle. These Persols are a great classic shape and the blonde tortoise rocks with Sammy’s hair!



Purchase Sammy Hagar Sunglasses here for The Red Rocker look:
Please contact us by phone at (415) 922-7500 or by email on our contact us page to purchase Sammy Hagar’s Robert Marc 743 Sunglasses.


Prices include applicable sales tax and shipping in the United States.

Webisode 4: The Future of Designer Eyewear Trends and Styles for 2010

September 16th, 2009 | Posted in Blog, Must Have Designer Sunglasses, SF Optics Webisode Channel | 1 Comment
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Webisode 4


SF Optics was invited to a special seminar / trade show event hosted by Luxottica, the largest company in the eyewear industry. They bring you the biggest designer labels in sunglasses and eyeglasses such as Chanel, Prada, Ray-Ban, and Persol.

Alex Feldman interviewed Pierre Fay, the Executive Vice President of Wholesale North America for Luxottica. He discusses the future trends of Designer Eyewear and what is to come for 2010.

And yes, we’ll make sure Alex leaves his gum at home next time ;)

Watch our webisodes at http://www.sfoptics.com/webisodes.

We’ve thrilled THRILLIST again!

August 27th, 2009 | Posted in As Seen In ..., Blog, Trunk Shows and Events | 1 Comment
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Persol Eyewear Logo


SF Optics will be hosting a very special trunk show on Saturday, August 29th, featuring the entire collection from Persol Eyewear. This will be an exclusive showing of all the newest sunglasses and eyeglasses from this classic Italian designer.

SF Optics on Thrillist.com

Thrillist.com Logo

This event is so exciting, that even Thrillist.com is talking about it!
See the full editorial here: http://www.thrillist.com


Persol Sunglasses


Exclusive for our E-mail list and Thrillist readers ONLY:

Persol sunglasses will be $50 OFF.

Persol prescription eyeglasses (or sunglasses) will be $75 OFF.

Are you planning on ACCESSORIZING with MULTIPLE pairs?

Get 20% off the 2nd set of lenses OR an additional 10% off the 2nd frame!


Casino Royale Persol Sunglasses


Make sure to take advantage of this special opportunity to view all of the newest frames that Persol has released and to meet with the rep to get all the Persol news…

Our 29th Year Anniversary Event

November 26th, 2008 | Posted in Trunk Shows and Events | 2 Comments
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Rigo, Michael, Aaron, Ron, and Alex

Rigo, Michael, Aaron, Ron, and Alex

Thank you to all of you who showed up for our 29th Year Anniversary Sale to celebrate with us, and at the same time, get some incredible deals. Since we promise you a celebrity like makeover experience, I had the pleasure of running around with a camera, harassing you like your very own paparazzi.
Steve the Prada Eyewear Rep

Steve the Prada Eyewear Rep

We had an incredible triple trunk show featuring the entire collections from Prada Eyewear, Persol, and Ray-Ban. Steve the Prada rep, Nicky the Persol rep, and Monique the Ray-Ban rep hung out all day displaying their pieces and showing us the newest of the new.

Monique the Ray-Ban Rep

Monique the Ray-Ban Rep

Nicki the Persol Rep

Nicki the Persol Rep

We had visitors of all sorts…

Remember Lilly? Our friendly pup from The Fine Living TV Network’s Dog Friendly Cities. Well she still loves our doggy treats, especially on our anniversary.

Ron caught in action doing what we do best ... styling...

Ron caught in action doing what we do best ... styling...

Aaron always making people smile...

Aaron always making people smile...

We are clearly the THRILLIST place to be...

We are clearly the 'THRILLIST' place to be...

And although the parents look stylin in Mykita and Robert Marc...

And although the parents look stylin' in Mykita and Robert Marc...

Theyre baby is destined to be the next Ray-Ban posterchild...

Their baby is destined to be the next Ray-Ban posterchild...

As Eyecare Professionals, we occassionally have to get serious and educate you about lens options...

As Eyecare Professionals, we occassionally have to get serious and educate you about lens options...

...But well still keep you entertained and smiling...

...But we'll still keep you entertained and smiling...

And seeing better will never look so good. You can even as Mi. No not me ... Mi!

And seeing better will never look so good. You can even ask Mi. No not me ... Mi!

Hope to see you again soon,

Alex

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San Francisco Optics has been recognized as one of the leading optical stores in the Bay Area, servicing all of the following locations:

San Francisco County: The Marina, Nob Hill, Noe Valley, Haight Street, Sunset, Richmond, Inner Sunset, Castro, Mission District, Financial District, Fisherman's Wharf, North Beach, Pacific Heights, Laurel Heights, Fillmore, Chinatown, Union Square, SOMA, South Beach, Polk Street, Russian Hill, South of Market. North County: Marin, Napa County, Solano County, Fairfield, Martinez, Golden Gate Bridge, Sausalito, Alcatraz, Belvedere, Carmel Valley. Peninsula: Half Moon Bay, San Mateo, Redwood City, Santa Clara County, Palo Alto, Woodside, Portola Valley, Atherton, Foster City, Mountain View, Hillsborough, Menlo Park, Stanford, San Bruno, San Mateo, San Carlos, South San Francisco, Burlingame, Colma, Daly City, Brisbane, Belmont, Pacifica, Bay Area Glasses, Sunglasses in San Francisco, Celebrity Glasses in SF, Celebrity Eyewear. East Bay: Emeryville, Oakland, Berkeley, Fremont, Richmond, Moraga, Lafayette, Orinda, Walnut Creek, Concord, Danville, Diablo, Walnut Creek, Pittsburg, Antioch, Hayward, Castro Valley, Union City, Newark, El Cerrito, Piedmont, Livermore Valley. San Jose and Silicon Valley: Santa Clara, Milpitas, Cupertino, Sunnyvale, Palo Alto, Mountain View, San Jose. West Coast, Midwest, East Coast: New York: Manhattan, Brooklyn, New York City; Florida, Philadelphia, Chicago, Illinois, Arizona, Las Vegas, Nevada, Washington, Texas. Worldwide: Canada, London, England, Italy, France, Israel, Mexico, Germany, Sweden, and more.