Tomorrow, Saturday, July 30th, we will be having a trunk show featuring the entire Starck Eyes eyewear collection.
Come in for $100 off your purchase plus free U/V and scratch coating on your lenses!
The British design guru, Phillipe Starck, used his design creativity and technical expertise to create a new concept in optics. Because sight is the most essential of our senses, Starck invented the eyes of the future. The Starck Eyes collection is practical and pleasurable in a “Biovision” – a concept that takes its inspiration from human beings and is dedicated to their well-being. Phillipe Starck believes that everyday objects have a soul of their own, which is why he continually strives to forge new relationships between man and matter. The object surrenders its material substance to return to its original purpose: human fulfillment. He has expressed this contemporary vision of “Biodesign” in a wide array of industrial and architectural objects, including home furnishings, motorcycles and now eyeglasses.
“I think the line of eyeglasses frames I developed is an absolutely perfect example of the non-product of the future: a combination of advanced technology and freedom shaped by a philosophy that less is more.” -Phillipe Starck.
Starck created a replacement for the conventional screw-hinge with a biomechanical hinge which provides multi-directional freedom of movement called “Biolink” – a human micro-clavicle. It is modeled after the natural intelligence of the human shoulder, which shares the same multi-directional freedom of movement. The absence of screws within the hinge assures constant pressure of the temples, providing better comfort and durability. Phillipe Starck uses material of the future to create his eyewear styles: Aluminum, Titanium, Acetate – “All of the factors that allow an object to be structurally and stylistically modern.”
Other exciting news at SF Optics:
We are now the official rock stars of the Marina for Chrome Hearts Eyewear!
The funky styles of LA Eyeworks and the bling-favorite Judith Leiber have also joined our family.
Stop by our store, enjoy the trunk show, and check out all the amazing new lines and inventory that we have brought in to keep you looking and seeing great!
SF Optics interviews our local expert on Alain Mikli and Starck Eyes Eyewear – Micky, the representative for the collections. Watch this video to learn some basic background info about both collections and the influence of French Eyewear Designer, Alain Mikli, and Architectural Designer, Philippe Starck.
And for those super observant folks, yes, Alex is wearing the same shirt as in Webisode 1, but that’s because they were taped on the same day
Alain Mikli eyeglasses and sunglasses feature a spring hinge. They have unique colors and are a funkier look … art for the face. The frame front is seperated from the temple by a gap, and this structure has been incorporated into the Alain Mikli logo.
Starck Eyes is a collaberation between Alain Mikli and Philippe Starck. These frames have a unique elbow hinge, so aside from the spring hinge allowed movement of the temple outwards, the temple can move up and down as well.
See our SF Optics Channel to view all of our webisodes at http://www.sfoptics.com/webisodes
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