Tyra Banks shared her must-have holiday gifts on Good Morning America on December 6th, 2011 and SALT Optics sunglasses made her top 7 list!
Check out the video clip here and swing by to see our great SALT Optics selection at SF Optics!

Tyra Banks shared her must-have holiday gifts on Good Morning America on December 6th, 2011 and SALT Optics sunglasses made her top 7 list!
Check out the video clip here and swing by to see our great SALT Optics selection at SF Optics!

Robert Marc is one of the most popular brands in Hollywood, with fans running the gamit from rap stars to serieous actresses and back again. We’re showcasing just a few of the celebrities who love Robert Marc as much as we do.
We’re starting off the day with P. Diddy. Here he is at the microphone in one of our favorite frames. He probably can’t see that well, given that he’s wearing them indoors, but he sure does look great!

Next, we have Mariah Carey. The new mother of two looks beautiful in a butterfly plastic frame that perfectly suites her face.

Changing pace here a bit, lets take a look at Nicole Kidman in her Robert Marcs. Robert Marc’s classic style so perfectly fits the Aussie’s ladylike look.

Another icon of classic style, Adrien Brody, poses playfully in his Robert Marc plastic aviators.

Here’s one of my personal favorites, Matt Damon. He looks great in anything, but those sunglasses are particularly flattering.

Finally, we finish up with Michelle Trachtenberg. Not quite as big of a name as the others, but these round sunglasses just look so darling on her.

This is just a sampling of the amazing frames by Robert Marc, and the celebrities who love them. Stop by this Saturday, November 19th, for a showing of the full collection, including all of the new styles for the Fall ’11 release!
Persol, an Italian Eyewear company founded in 1917 to make advanced lenses for Italian fighter pilots, has come a long way in its almost century long history. From the aviation experts of the First World War to the celebrities of yesterday and today, Persol has never lacked in aficionados. Lets take a look at some of Persol’s biggest fans.

His Ocean’s 12 costar, the timeless Julia Roberts, also loves Persols, helping to break the “boys only” image.

New Hollywood loves Persol too. Here’s Justin Timberlake bringing sexy back in his favorite pair.

Lindsay Lohan, America’s favorite hot mess, covers her hangover grimace in this popular Persol frame.

Orlando Bloom wears the same frame, but in a lighter color. And with less hopelessness on his face.

Even James Bond wears Persols.

Lastly, the most iconic Persol wearer, and my persomal favorite, Steve McQueen.

No matter what your look or style, Persol has a frame for you. Come find it at our Trunk Show this Saturday, October 22, 2011.
Chanel. Just the one word is enough to bring to mind images of timeless beauty, classic style, and groundbreaking fashion. Chanel means many things to many people, but to us, it means flawless style.

Britney saves a bad hair day with an awesome shield frame.

Dita Von Teese has such a wonderful vintage style that Chanel works perfectly to compliment. Here she is in her 4180s.

The former Mrs. Woods also has a perfect Chanel frame for her style, sporty but elegant.

Jennifer Love Hewitt uses her Chanel model 5138 to channel Holly Golightly.

Jenny McCarthy, one of our staff favorites, also loves Chanel. In this picture, she’s being styled here at SF Optics by our very own Alex Feldman.

Now for our suprise guest, Lady GaGa. She may not be the most obvious Chanel wearer, but she coaxes a new vibe from a classic frame.

Coco Chanel really knew what she was doing all those years ago, and her legacy has been continued by the wonderful designers that do her work today. For any style, classic and understated, or edgy and fierce, Chanel has a perfect frame. Come see the entire collection, including all the new Fall 2011 styles, at our Private Fitting this Saturday, October 22, 2011.
This week we are celebrating Chrome Hearts eyewear and the people who love them. This brand, founded in 1988 by Richard and Laurie Stark, originated making motorcyle gear, but as their fanbase widened, so did their collections. This bold and trendy brand is a favorite of both the rich and famous, and the famously rich.
Let’s start with Katie Holmes. Half of one of America’s favorite Hollywood power couples, Katie looks every bit the part in these rock star shield sunglasses.

Heidi Klum, our favorite German import, bundles up against the cold and protects her eyes with a sporty Aviator style frame. Take a style tip from the queen of the runway and don’t let a little snow rob your style!

Justin Chambers, one of the resident heart-throbs of Grey’s Anatomy, was caught dressing down in his Chrome Hearts “Erected.” Snow or Sun, keep those eyes covered!

Dr. 90210 (Robert Ray), the king of Hollywood cosmetic surgery, has been seen wearing his “Beast 3″ while working his rounds. Chrome Hearts go well with his stethoscope, don’t they?

Even the Country world is getting in on the Chrome Hearts trend. LeAnn Rimes has been crooning country toons since her early teenage years, but she’s proven she has more edge than we thought. Seen here in the “Double Tip.”

In case you need a second opinion, we have yet another doctor (albeit fictional) in our list. Omar Epps, one of the stars of House, is often seen in his Chrome Hearts glasses.

In addition to two fictional doctors and a real plastic surgeon, lets round out the list with a fictional plastic surgeon. Nip/Tuck’s Julian McMahon has been spotted in some great Chrome Hearts sunglasses.

Chrome Hearts most loyal Hollywood devotee? Paris Hilton. Here she is in her favorite, the “Queenie”

Intrigued? Come out to our trunk show this Saturday, October 8, 2011, and check out the entire collection, including the newest Fall releases! RSVP on our Facebook page.
l.a. Eyeworks, the brainchild of two women who couldn’t find the funky eyeglasses they craved, has attracted it’s share of celebrities over the years. From the first famous ad in Andy Warhol’s Interview, to the famous devotees of today, this independent eyewear company has framed some pretty famous faces.
Andy Warhol was indispensible in the creation of the image of this company, and it’s no wonder. l.a. Eyeworks is perfect for the Factory.

Elvis Costello was spotted in his Blue Abbey frame, which is a fairly traditional shape, taken to the next level with that great, funky color.

Ben Stiller’s Mason is a perfect fit for him, and brings an extra something special.

Elton John is one of the biggest fans of l.a. Eyeworks and has several pairs in his collection. He even wore a pair to his wedding. Here he is in his O’Connell frame.

Check out the pattern on these bold beauties worn by Madonna.

A pattern like that will get you noticed.
Even Justin Beiber has the fever for his l.a. Eyeworks frames. Here he is wearing Bent in a commercial for the MTV VMAs.

The evidence is clear. If you want to be framed by eyewear as unique as you are, be sure to check out the l.a. Eyeworks Trunk Show on Saturday, October 1, 2011 at SF Optics featuring the most recent Fall ’11 collection!
Tom Ford is an incredibly popular brand with celebrities. Here are just a few of the devotees wearing Tom Ford sunglasses:
Britney Spears wears a classic Tom Ford style – the Whitney.

As does Jennifer Aniston, a huge Tom Ford fan. Was this frame made for her? Because it is the Jennifer!

Kim Kardashian prefers sunglasses with a bit more flash, as would be expected from a high fashion Kardashian. Here she is in the Cyrille.

Nas likes the Cyrille, too. Its a truly unisex frame that looks equally great on men or women.

This is just a sampling of celebs who love Tom Ford, as Hollywood has truly adopted his style. All of these Tom Ford sunglass styles are available at SF Optics!

Tomorrow, Saturday, July 30th, we will be having a trunk show featuring the entire Starck Eyes eyewear collection.
Come in for $100 off your purchase plus free U/V and scratch coating on your lenses!
The British design guru, Phillipe Starck, used his design creativity and technical expertise to create a new concept in optics. Because sight is the most essential of our senses, Starck invented the eyes of the future. The Starck Eyes collection is practical and pleasurable in a “Biovision” – a concept that takes its inspiration from human beings and is dedicated to their well-being. Phillipe Starck believes that everyday objects have a soul of their own, which is why he continually strives to forge new relationships between man and matter. The object surrenders its material substance to return to its original purpose: human fulfillment. He has expressed this contemporary vision of “Biodesign” in a wide array of industrial and architectural objects, including home furnishings, motorcycles and now eyeglasses.
“I think the line of eyeglasses frames I developed is an absolutely perfect example of the non-product of the future: a combination of advanced technology and freedom shaped by a philosophy that less is more.” -Phillipe Starck.
Starck created a replacement for the conventional screw-hinge with a biomechanical hinge which provides multi-directional freedom of movement called “Biolink” – a human micro-clavicle. It is modeled after the natural intelligence of the human shoulder, which shares the same multi-directional freedom of movement. The absence of screws within the hinge assures constant pressure of the temples, providing better comfort and durability. Phillipe Starck uses material of the future to create his eyewear styles: Aluminum, Titanium, Acetate – “All of the factors that allow an object to be structurally and stylistically modern.”
Other exciting news at SF Optics:
We are now the official rock stars of the Marina for Chrome Hearts Eyewear!
The funky styles of LA Eyeworks and the bling-favorite Judith Leiber have also joined our family.
Stop by our store, enjoy the trunk show, and check out all the amazing new lines and inventory that we have brought in to keep you looking and seeing great!
SF Optics was recently featured on Malou Review, a television show hosted by Malou Nubla on KTVU Fox Channel 2. Alex Feldman revealed the latest eyewear trends showing new limited edition frames from ALEXANDER DAAS, Robert Marc, and MYKITA, as well as new styles from Oliver Peoples, Paul Smith, and more. Check out the Robert Marc sunglasses with 18k gold mirrored lenses or MYKITA’s limited edition mirrored sunglass set.
PHONE: 415.922.7500 FAX: 415.771.8750 E-MAIL: info@sfoptics.com
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