sunglasses

SF Giants Brian Wilson wears Alexander Daas sunglasses at the 2012 ESPYS

July 11th, 2012 | Posted in Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Eyewear Accessories, Must Have Mens Sunglasses and Eyewear | No Comments
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Brian “Fear the Beard” Wilson, closing pitcher of the San Francisco Giants, attended the 2012 ESPYS and between his unique date (Sasquatch) and his GQ Alexander Daas sunglasses, he struck the crowd out!

Check out Brian Wilson on the red carpet sporting his Alexander Daas sunglasses style power in marble black / gray with gradient lenses – a local brand designed in San Francisco:



Photo By Jason Merritt/Getty Images

Alexander Daas Eyewear is available at SF Optics

Brian Wilson loves tacos and Alexander Daas Sunglasses!

February 5th, 2012 | Posted in * Men's Sunglasses *, As Seen In ..., Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, New Arrivals, Press Releases | No Comments
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San Francisco Giants closing pitcher Brian Wilson was a big part of the Giants FanFest this past Friday, February 4, 2012, and a big part of his interviews and presence was his bold pair of shades. The Giants FanFest media day is something that we always look forward to, but imagine our excitement when we saw him wearing his Alexander Daas model power sunglasses! He had just been in the store Wednesday when we styled him into these awesome frames, and also a big and bold pair of purple Mykitas. That’s right, real men wear purple! So check out the interview and try to keep your fear of the beard in check!


Brian Wilson wearing Alexander Daas sunglasses

Brian Wilson wearing Alexander Daas sunglasses


Tyra Banks Holiday Gift Guide

December 8th, 2011 | Posted in Blog | No Comments
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Tyra Banks shared her must-have holiday gifts on Good Morning America on December 6th, 2011 and SALT Optics sunglasses made her top 7 list!

Check out the video clip here and swing by to see our great SALT Optics selection at SF Optics!

Robert’s Marc of a Celebrity

November 18th, 2011 | Posted in Blog | No Comments
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Robert Marc is one of the most popular brands in Hollywood, with fans running the gamit from rap stars to serieous actresses and back again. We’re showcasing just a few of the celebrities who love Robert Marc as much as we do.

We’re starting off the day with P. Diddy. Here he is at the microphone in one of our favorite frames. He probably can’t see that well, given that he’s wearing them indoors, but he sure does look great!


P. Diddy in Robert Marc

Next, we have Mariah Carey. The new mother of two looks beautiful in a butterfly plastic frame that perfectly suites her face.


Mariah Carey in Robert Marc

Changing pace here a bit, lets take a look at Nicole Kidman in her Robert Marcs. Robert Marc’s classic style so perfectly fits the Aussie’s ladylike look.


Nicole Kidman in Robert Marc

Another icon of classic style, Adrien Brody, poses playfully in his Robert Marc plastic aviators.


Adrien Brody in Robert Marc

Here’s one of my personal favorites, Matt Damon. He looks great in anything, but those sunglasses are particularly flattering.


Matt Damon in Robert Marc

Finally, we finish up with Michelle Trachtenberg. Not quite as big of a name as the others, but these round sunglasses just look so darling on her.


Michelle Trachtenberg in Robert Marc

This is just a sampling of the amazing frames by Robert Marc, and the celebrities who love them. Stop by this Saturday, November 19th, for a showing of the full collection, including all of the new styles for the Fall ’11 release!

Persol: 1917 to Today

October 21st, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Persol, Trunk Shows and Events | No Comments
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Persol, an Italian Eyewear company founded in 1917 to make advanced lenses for Italian fighter pilots, has come a long way in its almost century long history. From the aviation experts of the First World War to the celebrities of yesterday and today, Persol has never lacked in aficionados. Lets take a look at some of Persol’s biggest fans.


George Clooney looks great in his Persol 2243-s, but there’s no suprise there.

Want his look? We can provide the sunglasses, but you have to bring the swagger.

His Ocean’s 12 costar, the timeless Julia Roberts, also loves Persols, helping to break the “boys only” image.

Julia and an unusual, closed-mouth smile.

New Hollywood loves Persol too. Here’s Justin Timberlake bringing sexy back in his favorite pair.

Justin, I love you. Let's get married and live in a wonderland of fedoras and sunglasses.

Lindsay Lohan, America’s favorite hot mess, covers her hangover grimace in this popular Persol frame.

It's ok, Lindsay. Coffee, orange juice, and a few cigarettes will set you right.

Orlando Bloom wears the same frame, but in a lighter color. And with less hopelessness on his face.

The one frame to rule them all...

Even James Bond wears Persols.

Ok, it's Daniel Craig, but whatever

Lastly, the most iconic Persol wearer, and my persomal favorite, Steve McQueen.

Look at him.  You can almost smell the manliness.

No matter what your look or style, Persol has a frame for you. Come find it at our Trunk Show this Saturday, October 22, 2011.

Chanel Envy

October 21st, 2011 | Posted in * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Chanel, Must Have Designer Sunglasses, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events | No Comments
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Chanel.  Just the one word is enough to bring to mind images of timeless beauty, classic style, and groundbreaking fashion.  Chanel means many things to many people, but to us, it means flawless style. 


Even pushed back on Anne Hathaway’s head, her Chanel 5012′s make a statement.

Look how pretty!

Britney saves a bad hair day with an awesome shield frame.

Well, tries to save it. But the glasses look great!

Dita Von Teese has such a wonderful vintage style that Chanel works perfectly to compliment. Here she is in her 4180s.

Can you believe that she was married to Marilyn Manson?

The former Mrs. Woods also has a perfect Chanel frame for her style, sporty but elegant.

Hope she used Tiger's card...

Jennifer Love Hewitt uses her Chanel model 5138 to channel Holly Golightly.

I think we've all channeled Holly Golightly. If you haven't, you should.

Jenny McCarthy, one of our staff favorites, also loves Chanel. In this picture, she’s being styled here at SF Optics by our very own Alex Feldman.

She is just to cool for words. Seriously. I have no words.

Now for our suprise guest, Lady GaGa. She may not be the most obvious Chanel wearer, but she coaxes a new vibe from a classic frame.

Who would have thought to wear Chanels with beer can hair rollers?  Genius.

Coco Chanel really knew what she was doing all those years ago, and her legacy has been continued by the wonderful designers that do her work today. For any style, classic and understated, or edgy and fierce, Chanel has a perfect frame. Come see the entire collection, including all the new Fall 2011 styles, at our Private Fitting this Saturday, October 22, 2011.

Golden Hearts turned Chrome

October 3rd, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events | No Comments
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This week we are celebrating Chrome Hearts eyewear and the people who love them.  This brand, founded in 1988 by Richard and Laurie Stark, originated making motorcyle gear, but as their fanbase widened, so did their collections.  This bold and trendy brand is a favorite of both the rich and famous, and the famously rich.

Let’s start with Katie Holmes. Half of one of America’s favorite Hollywood power couples, Katie looks every bit the part in these rock star shield sunglasses.

Katie Holmes sunglasses

Heidi Klum, our favorite German import, bundles up against the cold and protects her eyes with a sporty Aviator style frame. Take a style tip from the queen of the runway and don’t let a little snow rob your style!

Heidi Klum sunglasses

Justin Chambers, one of the resident heart-throbs of Grey’s Anatomy, was caught dressing down in his Chrome Hearts “Erected.” Snow or Sun, keep those eyes covered!

Justin Chambers sunglasses

Dr. 90210 (Robert Ray), the king of Hollywood cosmetic surgery, has been seen wearing his “Beast 3″ while working his rounds. Chrome Hearts go well with his stethoscope, don’t they?

Dr. 90210 Robert Ray sunglasses

Even the Country world is getting in on the Chrome Hearts trend. LeAnn Rimes has been crooning country toons since her early teenage years, but she’s proven she has more edge than we thought. Seen here in the “Double Tip.”

LeAnn Rimes sunglasses

In case you need a second opinion, we have yet another doctor (albeit fictional) in our list. Omar Epps, one of the stars of House, is often seen in his Chrome Hearts glasses.

Omar Epps glasses

In addition to two fictional doctors and a real plastic surgeon, lets round out the list with a fictional plastic surgeon. Nip/Tuck’s Julian McMahon has been spotted in some great Chrome Hearts sunglasses.

Julian McMahon sunglasses

Chrome Hearts most loyal Hollywood devotee? Paris Hilton. Here she is in her favorite, the “Queenie”

Paris Hilton sunglasses

Intrigued? Come out to our trunk show this Saturday, October 8, 2011, and check out the entire collection, including the newest Fall releases! RSVP on our Facebook page.

l.a. Eyeworks Frames Famous Faces

September 29th, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Eyewear Accessories, New Arrivals, Trunk Shows and Events | No Comments
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l.a. Eyeworks, the brainchild of two women who couldn’t find the funky eyeglasses they craved, has attracted it’s share of celebrities over the years. From the first famous ad in Andy Warhol’s Interview, to the famous devotees of today, this independent eyewear company has framed some pretty famous faces.

Andy Warhol was indispensible in the creation of the image of this company, and it’s no wonder. l.a. Eyeworks is perfect for the Factory.

Elvis Costello was spotted in his Blue Abbey frame, which is a fairly traditional shape, taken to the next level with that great, funky color.

Ben Stiller’s Mason is a perfect fit for him, and brings an extra something special.

Elton John is one of the biggest fans of l.a. Eyeworks and has several pairs in his collection. He even wore a pair to his wedding. Here he is in his O’Connell frame.

Check out the pattern on these bold beauties worn by Madonna.

A pattern like that will get you noticed.

Even Justin Beiber has the fever for his l.a. Eyeworks frames. Here he is wearing Bent in a commercial for the MTV VMAs.

The evidence is clear. If you want to be framed by eyewear as unique as you are, be sure to check out the l.a. Eyeworks Trunk Show on Saturday, October 1, 2011 at SF Optics featuring the most recent Fall ’11 collection!

Celebs that Love Tom Ford

September 15th, 2011 | Posted in * Men's Sunglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear | No Comments
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Tom Ford is an incredibly popular brand with celebrities.  Here are just a few of the devotees wearing Tom Ford sunglasses: 

Britney Spears wears a classic Tom Ford style – the Whitney.

As does Jennifer Aniston, a huge Tom Ford fan. Was this frame made for her? Because it is the Jennifer!

Kim Kardashian prefers sunglasses with a bit more flash, as would be expected from a high fashion Kardashian.  Here she is in the Cyrille.

Nas likes the Cyrille, too.  Its a truly unisex frame that looks equally great on men or women.

This is just a sampling of celebs who love Tom Ford, as Hollywood has truly adopted his style. All of these Tom Ford sunglass styles are available at SF Optics!

Starck Eyes Eyewear Trunk Show

July 29th, 2011 | Posted in Blog, Must Have Mens Sunglasses and Eyewear, New Arrivals, Trunk Shows and Events | No Comments
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Starck Eyes

Tomorrow, Saturday, July 30th, we will be having a trunk show featuring the entire Starck Eyes eyewear collection.

Come in for $100 off your purchase plus free U/V and scratch coating on your lenses!

The British design guru, Phillipe Starck, used his design creativity and technical expertise to create a new concept in optics. Because sight is the most essential of our senses, Starck invented the eyes of the future. The Starck Eyes collection is practical and pleasurable in a “Biovision” – a concept that takes its inspiration from human beings and is dedicated to their well-being. Phillipe Starck believes that everyday objects have a soul of their own, which is why he continually strives to forge new relationships between man and matter. The object surrenders its material substance to return to its original purpose: human fulfillment. He has expressed this contemporary vision of “Biodesign” in a wide array of industrial and architectural objects, including home furnishings, motorcycles and now eyeglasses.

“I think the line of eyeglasses frames I developed is an absolutely perfect example of the non-product of the future: a combination of advanced technology and freedom shaped by a philosophy that less is more.” -Phillipe Starck.

Starck created a replacement for the conventional screw-hinge with a biomechanical hinge which provides multi-directional freedom of movement called “Biolink” – a human micro-clavicle. It is modeled after the natural intelligence of the human shoulder, which shares the same multi-directional freedom of movement. The absence of screws within the hinge assures constant pressure of the temples, providing better comfort and durability. Phillipe Starck uses material of the future to create his eyewear styles: Aluminum, Titanium, Acetate – “All of the factors that allow an object to be structurally and stylistically modern.”


Other exciting news at SF Optics:

We are now the official rock stars of the Marina for Chrome Hearts Eyewear!
The funky styles of LA Eyeworks and the bling-favorite Judith Leiber have also joined our family.

Stop by our store, enjoy the trunk show, and check out all the amazing new lines and inventory that we have brought in to keep you looking and seeing great!

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