trunk show

Persol: 1917 to Today

October 21st, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Persol, Trunk Shows and Events | No Comments
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Persol, an Italian Eyewear company founded in 1917 to make advanced lenses for Italian fighter pilots, has come a long way in its almost century long history. From the aviation experts of the First World War to the celebrities of yesterday and today, Persol has never lacked in aficionados. Lets take a look at some of Persol’s biggest fans.


George Clooney looks great in his Persol 2243-s, but there’s no suprise there.

Want his look? We can provide the sunglasses, but you have to bring the swagger.

His Ocean’s 12 costar, the timeless Julia Roberts, also loves Persols, helping to break the “boys only” image.

Julia and an unusual, closed-mouth smile.

New Hollywood loves Persol too. Here’s Justin Timberlake bringing sexy back in his favorite pair.

Justin, I love you. Let's get married and live in a wonderland of fedoras and sunglasses.

Lindsay Lohan, America’s favorite hot mess, covers her hangover grimace in this popular Persol frame.

It's ok, Lindsay. Coffee, orange juice, and a few cigarettes will set you right.

Orlando Bloom wears the same frame, but in a lighter color. And with less hopelessness on his face.

The one frame to rule them all...

Even James Bond wears Persols.

Ok, it's Daniel Craig, but whatever

Lastly, the most iconic Persol wearer, and my persomal favorite, Steve McQueen.

Look at him. You can almost smell the manliness.

No matter what your look or style, Persol has a frame for you. Come find it at our Trunk Show this Saturday, October 22, 2011.

Golden Hearts turned Chrome

October 3rd, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, Trunk Shows and Events | No Comments
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This week we are celebrating Chrome Hearts eyewear and the people who love them.  This brand, founded in 1988 by Richard and Laurie Stark, originated making motorcyle gear, but as their fanbase widened, so did their collections.  This bold and trendy brand is a favorite of both the rich and famous, and the famously rich.

Let’s start with Katie Holmes. Half of one of America’s favorite Hollywood power couples, Katie looks every bit the part in these rock star shield sunglasses.

Katie Holmes sunglasses

Heidi Klum, our favorite German import, bundles up against the cold and protects her eyes with a sporty Aviator style frame. Take a style tip from the queen of the runway and don’t let a little snow rob your style!

Heidi Klum sunglasses

Justin Chambers, one of the resident heart-throbs of Grey’s Anatomy, was caught dressing down in his Chrome Hearts “Erected.” Snow or Sun, keep those eyes covered!

Justin Chambers sunglasses

Dr. 90210 (Robert Ray), the king of Hollywood cosmetic surgery, has been seen wearing his “Beast 3″ while working his rounds. Chrome Hearts go well with his stethoscope, don’t they?

Dr. 90210 Robert Ray sunglasses

Even the Country world is getting in on the Chrome Hearts trend. LeAnn Rimes has been crooning country toons since her early teenage years, but she’s proven she has more edge than we thought. Seen here in the “Double Tip.”

LeAnn Rimes sunglasses

In case you need a second opinion, we have yet another doctor (albeit fictional) in our list. Omar Epps, one of the stars of House, is often seen in his Chrome Hearts glasses.

Omar Epps glasses

In addition to two fictional doctors and a real plastic surgeon, lets round out the list with a fictional plastic surgeon. Nip/Tuck’s Julian McMahon has been spotted in some great Chrome Hearts sunglasses.

Julian McMahon sunglasses

Chrome Hearts most loyal Hollywood devotee? Paris Hilton. Here she is in her favorite, the “Queenie”

Paris Hilton sunglasses

Intrigued? Come out to our trunk show this Saturday, October 8, 2011, and check out the entire collection, including the newest Fall releases! RSVP on our Facebook page.

l.a. Eyeworks Frames Famous Faces

September 29th, 2011 | Posted in * Men's Eyeglasses *, * Men's Sunglasses *, * Women's Eyeglasses *, * Women's Sunglasses *, Blog, Celebrity Sunglasses and Eyewear, Must Have Designer Sunglasses, Must Have Eyewear Accessories, New Arrivals, Trunk Shows and Events | No Comments
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l.a. Eyeworks, the brainchild of two women who couldn’t find the funky eyeglasses they craved, has attracted it’s share of celebrities over the years. From the first famous ad in Andy Warhol’s Interview, to the famous devotees of today, this independent eyewear company has framed some pretty famous faces.

Andy Warhol was indispensible in the creation of the image of this company, and it’s no wonder. l.a. Eyeworks is perfect for the Factory.

Elvis Costello was spotted in his Blue Abbey frame, which is a fairly traditional shape, taken to the next level with that great, funky color.

Ben Stiller’s Mason is a perfect fit for him, and brings an extra something special.

Elton John is one of the biggest fans of l.a. Eyeworks and has several pairs in his collection. He even wore a pair to his wedding. Here he is in his O’Connell frame.

Check out the pattern on these bold beauties worn by Madonna.

A pattern like that will get you noticed.

Even Justin Beiber has the fever for his l.a. Eyeworks frames. Here he is wearing Bent in a commercial for the MTV VMAs.

The evidence is clear. If you want to be framed by eyewear as unique as you are, be sure to check out the l.a. Eyeworks Trunk Show on Saturday, October 1, 2011 at SF Optics featuring the most recent Fall ’11 collection!

Starck Eyes Eyewear Trunk Show

July 29th, 2011 | Posted in Blog, Must Have Mens Sunglasses and Eyewear, New Arrivals, Trunk Shows and Events | No Comments
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Starck Eyes

Tomorrow, Saturday, July 30th, we will be having a trunk show featuring the entire Starck Eyes eyewear collection.

Come in for $100 off your purchase plus free U/V and scratch coating on your lenses!

The British design guru, Phillipe Starck, used his design creativity and technical expertise to create a new concept in optics. Because sight is the most essential of our senses, Starck invented the eyes of the future. The Starck Eyes collection is practical and pleasurable in a “Biovision” – a concept that takes its inspiration from human beings and is dedicated to their well-being. Phillipe Starck believes that everyday objects have a soul of their own, which is why he continually strives to forge new relationships between man and matter. The object surrenders its material substance to return to its original purpose: human fulfillment. He has expressed this contemporary vision of “Biodesign” in a wide array of industrial and architectural objects, including home furnishings, motorcycles and now eyeglasses.

“I think the line of eyeglasses frames I developed is an absolutely perfect example of the non-product of the future: a combination of advanced technology and freedom shaped by a philosophy that less is more.” -Phillipe Starck.

Starck created a replacement for the conventional screw-hinge with a biomechanical hinge which provides multi-directional freedom of movement called “Biolink” – a human micro-clavicle. It is modeled after the natural intelligence of the human shoulder, which shares the same multi-directional freedom of movement. The absence of screws within the hinge assures constant pressure of the temples, providing better comfort and durability. Phillipe Starck uses material of the future to create his eyewear styles: Aluminum, Titanium, Acetate – “All of the factors that allow an object to be structurally and stylistically modern.”


Other exciting news at SF Optics:

We are now the official rock stars of the Marina for Chrome Hearts Eyewear!
The funky styles of LA Eyeworks and the bling-favorite Judith Leiber have also joined our family.

Stop by our store, enjoy the trunk show, and check out all the amazing new lines and inventory that we have brought in to keep you looking and seeing great!

Spring/Summer 2011 Gold & Wood Trunk Show

May 12th, 2011 | Posted in Blog, Must Have Mens Sunglasses and Eyewear, Must Have Womens Sunglasses and Eyewear, New Arrivals, Newsletters, Trunk Shows and Events | No Comments
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For all of you that are fans of true luxury, come check out our Trunk Show on Saturday, May 14, 2011 featuring the sensational buffalo horn and exotic wood styles of Gold-&-Wood eyewear. Be the first to see the new release!


RSVP on our Facebook Page by clicking here.


Robert Marc & Lunor Spring 2011 Styles

April 1st, 2011 | Posted in Blog, New Arrivals, Newsletters, Trunk Shows and Events | No Comments
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SPRING 2011 ROBERT MARC & LUNOR TRUNK SHOW

Saturday, April 2nd, we will be hosting an exclusive trunk show featuring the new Spring 2011 Robert Marc & Lunor collections.

This will be the first public showing of these new styles and your opportunity to order before anyone else and be a trendsetter!

Check out the vibrant colors from the Robert Marc collection, the new styles being inspired by Palm Springs.

Click here to check out our Facebook invite and RSVP!


Recent Robert Marc Celeb Sightings

Suze Orman wearing Robert Marc style 546
(and she was styled into these by us!!)

Chris Rock wearing Robert Marc style 242

Susan Sarandon wearing Robert Marc style 268

Rachel Griffiths wearing Robert Marc style 267 on “Brothers & Sisters”

Robert Marc style 267 in Nelly Furtado’s handbag

See you on Saturday!

We’ve thrilled THRILLIST again!

August 27th, 2009 | Posted in As Seen In ..., Blog, Trunk Shows and Events | 1 Comment
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Persol Eyewear Logo


SF Optics will be hosting a very special trunk show on Saturday, August 29th, featuring the entire collection from Persol Eyewear. This will be an exclusive showing of all the newest sunglasses and eyeglasses from this classic Italian designer.

SF Optics on Thrillist.com

Thrillist.com Logo

This event is so exciting, that even Thrillist.com is talking about it!
See the full editorial here: http://www.thrillist.com


Persol Sunglasses


Exclusive for our E-mail list and Thrillist readers ONLY:

Persol sunglasses will be $50 OFF.

Persol prescription eyeglasses (or sunglasses) will be $75 OFF.

Are you planning on ACCESSORIZING with MULTIPLE pairs?

Get 20% off the 2nd set of lenses OR an additional 10% off the 2nd frame!


Casino Royale Persol Sunglasses


Make sure to take advantage of this special opportunity to view all of the newest frames that Persol has released and to meet with the rep to get all the Persol news…

Enter the amount of your desired purchase, store credit or
Gift Certificate:

Contact Us

PHONE: 415.922.7500 FAX: 415.771.8750 E-MAIL: info@sfoptics.com


SUBSCRIBE TO OUR EMAIL LIST HERE

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San Francisco Optics has been recognized as one of the leading optical stores in the Bay Area, servicing all of the following locations:

San Francisco County: The Marina, Nob Hill, Noe Valley, Haight Street, Sunset, Richmond, Inner Sunset, Castro, Mission District, Financial District, Fisherman's Wharf, North Beach, Pacific Heights, Laurel Heights, Fillmore, Chinatown, Union Square, SOMA, South Beach, Polk Street, Russian Hill, South of Market. North County: Marin, Napa County, Solano County, Fairfield, Martinez, Golden Gate Bridge, Sausalito, Alcatraz, Belvedere, Carmel Valley. Peninsula: Half Moon Bay, San Mateo, Redwood City, Santa Clara County, Palo Alto, Woodside, Portola Valley, Atherton, Foster City, Mountain View, Hillsborough, Menlo Park, Stanford, San Bruno, San Mateo, San Carlos, South San Francisco, Burlingame, Colma, Daly City, Brisbane, Belmont, Pacifica, Bay Area Glasses, Sunglasses in San Francisco, Celebrity Glasses in SF, Celebrity Eyewear. East Bay: Emeryville, Oakland, Berkeley, Fremont, Richmond, Moraga, Lafayette, Orinda, Walnut Creek, Concord, Danville, Diablo, Walnut Creek, Pittsburg, Antioch, Hayward, Castro Valley, Union City, Newark, El Cerrito, Piedmont, Livermore Valley. San Jose and Silicon Valley: Santa Clara, Milpitas, Cupertino, Sunnyvale, Palo Alto, Mountain View, San Jose. West Coast, Midwest, East Coast: New York: Manhattan, Brooklyn, New York City; Florida, Philadelphia, Chicago, Illinois, Arizona, Las Vegas, Nevada, Washington, Texas. Worldwide: Canada, London, England, Italy, France, Israel, Mexico, Germany, Sweden, and more.